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Jeffrey Baldasarre Appointed Director of Sales and Marketing
for The Betsy Hotel, Miami Beach

New York, NY – September 21, 2010 - The distinguished landmark boutique hotel, The Betsy – South Beach is proud to announce the appointment of Jeffrey Baldasarre as Director of Sales and Marketing, effective immediately.  

He brings over 20 years of experience in marketing, sales and public relations with leading hotel groups, individual hotels and resorts. “His overall experience will be a tremendous asset.  Our recent multi-million dollar renovation and service levels have garnered numerous accolades from around the globe.  Jeffrey will help us as we look to achieve even greater success moving forward,” says Jeff Lehman, General Manager.  

Most recently Baldasarre re-opened the legendary four diamond Cheeca Lodge & Spa in Islamorada (the Florida Keys).  He was named the Director of Sales and Marketing at The Standard Hotel and Spa in Miami Beach, responsible for all hotel facilities and services. Prior to that, he was Area Director of Sales, Marketing and Public Relations for the five-star Bentley Regal Palms Resort and Spa and the Regal Oaks Resort and Spa, both in Orlando. 
Baldasarre’s hospitality experience also encompasses executive marketing positions with Ian Schrager Hotels and the Boutique Hotel Group, both in New York City, The Boyle Hotel Group, Prime Hospitality, and Wyndham Hotels and Resorts in Boston.  Among his clients, Mayor Rudy Giuliani, CNN, MTV Networks, E Entertainment television, Promotional Considerations Inc., Liz Claiborne, Conde Nast and  DreamWorks productions.
About The Betsy 
Dramatically poised alongside its Art Deco neighbors, The Betsy is a distinguished landmark hotel on Ocean Drive. The Betsy’s 61 rooms and suites are private, beachside havens where sensory details, imaginative amenities, and inspirational design coalesce to produce an unparalleled experience in South Beach. Elegant, but relaxed tropical interiors and an intimate courtyard pool, maintain an aura that is passionately low-key. The Deck at The Betsy, an expansive rooftop with sweeping views of the Atlantic, offers a Wellness Garden with a range of spa treatments, therapies, and yoga. Specialty cocktails and light fare are offered at the exquisite lobby bar, or one may prefer fine dining at Laurent Tourondel's new take on the modern American steakhouse - BLT Steak. B Bar, designed with a hint of vintage glamour unveils an exclusive and discreet venue catering to Miami nightlife. The Betsy is truly South Beach… Refined.  The Betsy ? 1440 Ocean Drive ? Miami Beach, FL 33139  Reservations: Tel: 305-531-6100 / 866-792-3879 Fax: 305-531-9009


Kathleen Duda
  Phone: (646) 723-4338 x0

Also See: Jeff Lehman Appointed General Manager of The Betsy, South Beach, Miami / August 2010
The Betsy in Miami's South Beach Set to Reopen Following a Complete Renovation in the Fall of 2008 / July 2008

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