New
York, NY � September 21, 2010 - The distinguished landmark boutique hotel,
The Betsy � South Beach is proud to announce the appointment of Jeffrey
Baldasarre as Director of Sales and Marketing, effective immediately.
He brings over 20 years of experience in marketing, sales and public
relations with leading hotel groups, individual hotels and resorts. �His
overall experience will be a tremendous asset. Our recent multi-million
dollar renovation and service levels have garnered numerous accolades from
around the globe. Jeffrey will help us as we look to achieve even
greater success moving forward,� says Jeff Lehman, General Manager.
Most recently Baldasarre re-opened the legendary four diamond Cheeca
Lodge & Spa in Islamorada (the Florida Keys). He was named the
Director of Sales and Marketing at The Standard Hotel and Spa in Miami
Beach, responsible for all hotel facilities and services. Prior to that,
he was Area Director of Sales, Marketing and Public Relations for the five-star
Bentley Regal Palms Resort and Spa and the Regal Oaks Resort and Spa, both
in Orlando.
Baldasarre�s hospitality experience also encompasses executive marketing
positions with Ian Schrager Hotels and the Boutique Hotel Group, both in
New York City, The Boyle Hotel Group, Prime Hospitality, and Wyndham Hotels
and Resorts in Boston. Among his clients, Mayor Rudy Giuliani, CNN,
MTV Networks, E Entertainment television, Promotional Considerations Inc.,
Liz Claiborne, Conde Nast and DreamWorks productions.
About The Betsy
Dramatically poised alongside its Art Deco neighbors, The Betsy is
a distinguished landmark hotel on Ocean Drive. The Betsy�s 61 rooms and
suites are private, beachside havens where sensory details, imaginative
amenities, and inspirational design coalesce to produce an unparalleled
experience in South Beach. Elegant, but relaxed tropical interiors and
an intimate courtyard pool, maintain an aura that is passionately low-key.
The Deck at The Betsy, an expansive rooftop with sweeping views of the
Atlantic, offers a Wellness Garden with a range of spa treatments, therapies,
and yoga. Specialty cocktails and light fare are offered at the exquisite
lobby bar, or one may prefer fine dining at Laurent Tourondel's new take
on the modern American steakhouse - BLT Steak. B Bar, designed with a hint
of vintage glamour unveils an exclusive and discreet venue catering to
Miami nightlife. The Betsy is truly South Beach� Refined. The Betsy
? 1440 Ocean Drive ? Miami Beach, FL 33139 Reservations: Tel: 305-531-6100
/ 866-792-3879 Fax: 305-531-9009 www.thebetsyhotel.com