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Seminar Topics at the 2010 International Hotel, Motel + Restaurant Show®
Will Address Key Influences in Today's Hospitality Industry

Featured Topics Will Include Marketing, Recruiting, Sustainability,
Business Forecasting and Boutique Hotels

WHITE PLAINS, NY, September 13, 2010…From mid-term elections to mobile applications, seminar topics at the 2010 International Hotel, Motel + Restaurant Show® (IHMRS) will address key influences in today's hospitality industry. Featured topics among the nearly 25 programs will include marketing, recruiting, sustainability, business forecasting and boutique hotels. The IHMRS will run Saturday, November 13 through Tuesday, November 16, 2010, at New York City's Jacob K. Javits Convention Center. 

"Education plays a pivotal role at the IHMRS. This year, the program lineup will help attendees prepare for the future with trend reports, state-of-the-industry presentations and timely discussions on how to attract and market to today's customers," said Lynn White, show manager. 

Hospitality Education

The Hospitality Leadership Forum, a full day conference for senior level hospitality managers, will be held Saturday, November 13. John Russell, IHMRS board member and CEO, NYLO Hotels, LLC will moderate the Forum's Leadership Panel, comprised of CEOs from Buffalo Wild Wings, Inc., Carlson, Best Western International, Team San Jose and Thayer Lodging Group, as well as Boutique Design Magazine's 2009 Designer of the Year. 

A keynote luncheon presentation with Victor Fazio and Bill Paxon, former members of Congress (D-CA and R-NY, respectively) and senior advisors, Akin Gump Strauss Hauer & Feld LLP, will provide an insider's view of the new political landscape four days after the mid-term elections. 

Nancy Johnson, CHA, secretary/treasurer, American Hotel & Lodging Association and executive vice president/chief development officer, Carlson Hotels Worldwide, will moderate the U.S. Lodging Industry Summit Panel, featuring representatives from Colliers PKF Hospitality Research, D.K. Shifflet & Associates, Ltd., Lodging Econometrics, PricewaterhouseCoopers LLP, STR and Ypartnership, LLC.

Other Leadership Forum programs will include "The ROI of Marketing," "Minimizing the Cost of Turnover by Maximizing Recruitment and Training Efforts," "Excuse me, What Should I do with Mobile Devices," "Boutique Hotel Exclusive," "Hospitality 2015: The Future of Hospitality and Travel," and an ISHC presentation on the state of the hospitality industry. Hospitality Leadership Forum registration, which includes the Saturday keynote luncheon and admission to exhibits, November 14-16, is $139 per person and available online, at

Additional seminars will be offered Sunday, November 14 and Monday, November 15, including "China Travelers - Are You Ready," "The Untapped Potential of Multicultural Marketing," "Unlocking Green Key," "C-Level Perspectives: Women Who Make Decisions and Make it Big," "The 2010 Mid-Term Elections and Its Impact on the Hospitality Industry," "Customers of the Future: Adapting to Changing Consumer Attitudes and Behavior," and "Rethinking Career Development in the New Economy."

Seminars taking place on Sunday, November 14 and Monday, November 15, are free of charge for registered attendees of the IHMRS. Registration is $30 through October 8, and $50 after this date, and available online at

The IHMRS will run Saturday, November 13, through Tuesday, November 16, 2010, at New York City's Jacob K. Javits Convention Center. Following a full-day of conference and networking activities on Saturday, November 13, the IHMRS will feature three full days of exhibits from Sunday, November 14, through Tuesday, November 16. The market presents more than 700 hospitality industry suppliers and attracts approximately 30,000 in total trade attendance.

Saturday, November 13, 2010

Keynote Session: CEO Leadership Panel
Moderator: John Russell, board member, IHMRS, and chief executive officer, NYLO Hotels, LLC
*Mari Balestrazzi, Boutique Design Magazine's 2009 Designer of the Year and senior vice president of design, Morgans Hotel Group 
*Dan Fenton, chair, Destination Marketing Association International and CEO, Team San Jose 
*Hubert Joly, president, CEO, & director, Carlson 
*David Kong, chair, American Hotel & Lodging Association and president & CEO, Best Western International 
*Leland C. Pillsbury, co-chairman & CEO, Thayer Lodging Group
*Sally J. Smith, vice chair, National Restaurant Association and president & CEO, Buffalo Wild Wings, Inc.

Networking Coffee Break

Keynote Session: U.S. Lodging Industry Summit Panel
Moderator: Nancy Johnson, CHA, secretary/treasurer, American Hotel & Lodging Association and executive vice president/chief development officer, Carlson Hotels Worldwide
*Patrick H. Ford, president, Lodging Econometrics 
*Mark V. Lomanno, president, STR
*Warren Marr, CRE, director, hospitality & leisure consulting services, PricewaterhouseCoopers LLP 
*Douglas K. Shifflet, chairman & CEO, D.K. Shifflet & Associates, Ltd. 
*R. Mark Woodworth, president, Colliers PKF Hospitality Research 
*Peter C. Yesawich, Ph.D., chairman & CEO, Ypartnership, LLC

Luncheon Keynote
Speakers: Victor H. Fazio, senior advisor, Akin Gump Strauss Hauer & Feld LLP and former U.S. Congressman (D-CA); Bill Paxon, senior advisor, Akin Gump Strauss Hauer & Feld LLP and former U.S. Congressman (R-NY)

It will be one week after the mid-term elections. Who's in, who's out, and how will it affect our industry? Find out from former members of Congress who have an insider's view of the new political landscape you won't get from a newspaper. With a handful of threatening legislation on the horizon, be the first to learn who new representation is expected to favor. Since these are former - not current - members of Congress, you'll get candid opinions, as well as responses to your most pointed questions. Things will be changing, and you'll gain the framework to make a head start.

The ROI of Marketing
Moderator: Aurora S. Toth, vice president, brand marketing, Carlson Hotels Worldwide
*Charles Deyo, president & founder, Cendyn
*Heny Gabay, vice president, marketing, Wyndham Hotel Group
*Andrea Harris, director, online marketing, Embassy Suites Hotels, Hilton Worldwide
*Sarah Searls, senior director, performance analytics, Choice Hotels International

Marketing makes money. But how much and how do you prove it? Hear from seasoned marketing experts on statistical ROI trends across mediums, as well as how to develop campaign-specific ROI projections and analyses. By quantifying historical and projected ROI for campaigns, you have low risk - and high reward - justification for investing in direct mail, online marketing, technology, and more.

Are We There Yet? - Act III 
Moderator: Thomas F. Morone, ISHC, CCIM, principal, Warnick + Company (California), LLC
*Alan E. Benjamin, ISHC, ISHP, president, Benjamin West
*William M. Bosch, ISHC, partner, Steptoe & Johnson, LLP 
*Cheryl A. Boyer, ISHC, president, Lodging Advisors, LLC
*Stephen L. Galbreath, AIA, ISHC, LEED AP, vice president, RTKL Associates, Inc.
*Richard Swig, ISHC, president, RSBA & Associates

An all International Society of Hospitality Consultants (ISHC) panel discussing the state of the hospitality industry including what's hot and what's not, national market conditions, direction and velocity of the recovery, state of capital markets, legal and design trends, and a forecast of what lies on the road ahead.

Minimizing the Cost of Turnover by Maximizing Recruitment and Training Efforts
*Pam Bilash, executive vice president of human resources, onTargetjobs, Inc., parent company of Hcareers
*Jim Finn, senior vice president of sales, onTargetjobs, Inc., parent company of Hcareers

Once you attract top talent, how do you keep these quality professionals? This presentation is designed to provide key tips on how to not only hire the right hospitality professionals, but keep them at your organization. You'll learn how to discover niche sources of top talent within the hospitality industry, add additional strategy to everyday recruitment plans, and develop creative tools for employee training and retention.

Excuse me, what should I do with mobile devices?
Moderator: Pearl Brewer, Ph.D., professor and executive director of graduate studies, University of Nevada, Las Vegas 
*Alan Dabbiere, chairman, AirWatch 
*Sunny Kim, Ph.D., assistant professor, Texas Tech University
*Christopher Oberli, vice president of e-commerce and interactive, Mandarin Oriental Hotel Group
*Sukhvinder Singh, vice president of IT, Host Hotels & Resorts

With the rapidly increasing number of iPhone and other Smartphone users, more than 12,000 travel related apps are currently available in the market. Despite this popularity, hospitality operators might have hesitated in adopting this technology because of their concerns about security, interoperability, customer acceptance, employee training, costs, and other related issues. Hear panelists share their experience in utilizing mobile devices to improve hotel operations, as well as in providing mobile device management platform to hotels.

Boutique Hotel Exclusive
Moderator: Mary Scoviak, editor, Boutique Design and Hospitality Style
*Janis Cannon, vice president global brand management, Hotel Indigo 
*Patrick O'Neil, executive vice president of operations, NYLO Hotels, LLC 
*Ron Vlasic, regional vice president, Kimpton Hotels 

Boutique hotels are in a class of their own. And that class is getting bigger and competition stronger. Differentiate your property by getting the focused expertise you need to attract more guests, evaluate trends, and learn about new design elements. This panel will expose you to a wealth of ideas to help you your property be more than just a pretty place to stay.

Hospitality 2015: The Future of Hospitality & Travel
Speaker: Frederick J. DeMicco, Ph.D., R.D., ARAMARK Chair & Professor of HIRM Global Strategy & Development, University of Delaware

In an age of economic and political turmoil, hospitality executives must plan for business conditions one, five, or 10 years ahead - or longer. But how can anyone anticipate events such as the global economic collapse of 2008? In this session, a primer of business forecasting to predict the future of sectors expositions will be presented, from hotels to tourism, cruise ships to meetings. These are must-have skills and trend information for anyone pursuing a hospitality career in the 21st century. 

Sunday, November 14, 2010 

Keynote Session: China travelers - Are you ready?
Speaker: Greg Duffell, chief executive officer, Pacific Asia Travel Association

Hear practical insights into the special characteristics and behaviors of Chinese travelers to help you adapt your products and services, and focus your marketing efforts. With 5,000 years of closed history, how do the Chinese see and evaluate you, the USA, and your open culture? Plus who is travelling and why?

From Clicks to Packed Bags - Converting Online Interaction into Taking Trips
Moderator: Peter Yesawich, Jr., independent travel/tourism consultant and digital evangelist 
*Stephen Landau, creative director, Substance 
*Krista Parry, director of marketing & communications, Park City Mountain Resort
*Mo Sherifdeen, interactive marketing manager, Travel Oregon and co-author, Travel 2.0 Blog

Between travel websites, travel review sites, social networks, and a wealth of online information, how do travelers make decisions on where to go and what to do? More importantly, what can you do to influence their travel/tourism decisions? Learn about current and future trends for how and why people will interact with your brand online, and how to turn this interaction into taking trips.

The Untapped Potential of Multicultural Marketing
Moderator: Len Vermillion, editor, Lodging Magazine
*Randy Griffin, vice president, global sales organization, Marriott International
*Caroline Racine, director, diversity sales, Choice Hotels International
*Scott Seed, director, marketing programs and relationship marketing, Hyatt Hotels Corporation
*Kirk Thompson, vice president, brand marketing, Hilton Worldwide

Capture high-net worth and loyal minority travelers, as well as group business, by learning to identify and target this growing segment. A mix of general managers and meeting planners delve into the psyche of minority guests and offer guidelines for leveraging regional marketing and social media that clicks with this niche audience. One size doesn't fit all, so come learn how to tailor your marketing strategy and realize a new profit center.

Unlocking Green Key
Moderator: Pat Maher, AH&LA green consultant and partner, The Maher Group
*Zach Conen, vice president, sales & marketing, U.S. region, Green Key Global
*Shelia Geary, human resources training manager, Grand Hyatt New York City
*Renee Swoger, manager of energy & environment services, Accor

Certification attracts more socially-conscience guests - a growing population - as well as offers cost-savings benefits to your property. Green Key Global, which is now available to AH&LA members at a discount, provides hoteliers with an affordable way to demonstrate their commitment to sustainability. Bring your questions, and you'll leave this session with a clear direction on how to move forward with certifying your property that will resonate with your guests.

F&B Reinvented
*Paul Daly, vice president of food & beverage, North America operations, Hyatt Hotels Corporation
*Wolfgang Lindlbauer, vice president, food & beverage development, Marriott International, Inc. 

Needs, wants, budgets - what hasn't changed in the past two years? Good businesses adapt to change, but great businesses reinvent their processes. Hear from a savvy group of panelists who share how they successfully reinvented their operations in response to the changing landscape. Learn from their candid thought processes and leave with insight to fuel your own strategy for change.

Flipping the Switch
Moderator: Dennis Nessler, editor, Hotel Business
*Vijay Dandapani, CHAE, president & chief operation officer, Apple Core Hotels 
*David Pepper, senior vice president, global development, Choice Hotels International
*Rajiv Trivedi, executive vice president & chief development officer, La Quinta Inns & Suites
*John Tsunis, chairman/CEO, Long Island Hotels, LLC

This panel will address how to properly execute a conversion and power up profits at your property. Panelists will examine when switching flags makes sense, as well as how to determine the right brand, and address the many other challenges that conversions create.

Monday, November 15, 2010

Keynote Session: C-Level Perspectives: Women Who Make Decisions and Make it Big
Moderator: Linda Clemons, CEO, Sisterpreneur Inc.®
*Brooke Barrett, co-CEO, Denihan Hospitality Group
*Angela Brav, COO, North America, InterContinental Hotels Group
*Denise Coll, president, North America, Starwood Hotels & Resorts

Hear from this impressive group of C-level female executives who have dismantled barriers to forge their own path ahead of the pack. They'll divulge personal anecdotes, lessons learned along the way, and provide solid advice for anyone motivated to climb the career ladder. Our industry may be male dominated for now, but nothing lasts forever.

The 2010 Mid-Term Elections and its Impact on the Hospitality Industry
Moderator: Marlene M. Colucci, executive vice president of public policy, American Hotel & Lodging Association
*Lisa Costello, vice president of governmental affairs, American Hotel & Lodging Association
*Thomas R. Donnelly, Jr., consultant, Akerman Senterfitt, LLP
*Jonas Neihardt, senior vice president, governmental affairs, Hilton Worldwide 
*Joy C. Rothschild, senior vice president, human resources, Omni Hotels & Resorts

The elections results are in, but what will this mean for you? The newly elected Congress will take a fresh look at issues that affect you as a member of the lodging industry. Immigration, health care implementation, taxes, union relations, ADA and the Department of Labor's targeted enforcement of the lodging industry will all be on the table. Hear from leading political insiders as they discuss next years' legislative and regulatory agenda and find out what you can do to impact it.

Customers of the Future: Brands Adapting to Changing Consumer Attitudes and Behavior 
Moderator: Michelle Finn, vice president, Hospitality Design Group, Nielsen Business Media
*Raj Chandnani, vice president, strategy, WATG
*Ted Jacobs, vice president, global design - W/Le Meridien/St. Regis/The Luxury Collection, Starwood Hotels & Resorts
*Shane O'Flaherty, president & CEO, Forbes Travel Guide

The most successful brands of the future will be those who engage with consumers and differentiate their products from their competitors. Panelists discuss demographic and psychographic trends of the future, their vision for the future, and how their brands/companies are adapting to meet the needs of the new consumer. 

Hospitality Education: Basics & Beyond
Moderator: Mollie Moore, university relations manager, Darden 
*Laurie Carlisle, director of operations (Olive Garden), Darden 
*Brook Luedke, recruiting manager, Hyatt Hotels Corporation
*Frederic B. Mayo, Ph.D., clinical professor, New York University, Tisch Center for Hospitality, Tourism & Sports Management
*Chuck Melnyk, area manager for the state of New York, Ecolab
*Dr. Misty Johanson, associate professor, DePaul University, School of Hospitality Leadership

Becoming a successful manager in hospitality is more than being a "people person." Day-to-day responsibilities include people management, fiscal oversight, employee relations, and working in a diverse, multi-ethnic environment. Developing these other skills early may lead to a career that rises faster and provides greater opportunity. So would completing non-hospitality classes such as Finance, Employment Law, or Psychology provide a competitive advantage in the workplace? Panelists discuss the core required hospitality classes, as well as optional classes, and explore how students can develop and market non-traditional - yet transferrable - skills.

Rethinking Career Development in the New Economy.
Moderator: Nicholas J. Hadgis, Ph.D., dean, School of Hospitality Management, Widener University
*Tramaine Cooper, manager, customer experience, Wyndham Hotels & Resorts
*Thomas Mathes, general manager, Eventi, A Kimpton Hotel
*Mark Williams, director of training and development, Coakley & Williams Hotel Management Company
*Carl Winston, director, The L. Robert Payne School of Hospitality & Tourism Management, San Diego State University

Employers have changed and so have their requirements; job seekers have changed and so have their ideas. Meet "Under 30s" who are experiencing these changes in the job market, and learn what employers are looking for in light of the new economic demands on the industry. 

Young Professionals Uncensored 
Moderator: Michael McBride, director, sales planning & analysis, Gaylord Entertainment 
*Kirsten Hassert, director of housekeeping, The Westin St. Francis 
*Chris Martin, global sales specialist, Choice Hotels International 
*Lucy Subhasiriwatana, director of marketing & communication, First Hospitality Group 
*Kellin Zona, assistant, HBO 

Your first job out of college isn't always easy. Same for your second and third. But hearing how others made it work and established themselves at a young age can help you learn by example and have a smooth career from the get go. This candid panel discussion of professionals under age 30 features unrehearsed questions, audience participation, and the chance to put the speakers on the spot. Whether you're a student or young professional, you'll benefit from the uncensored insight from our panelists and have some fun while you're there.

Your Business is Our Business
Moderator: Jeff Higley, editorial director & vice president, Hotel News
*John Campbell, incoming chair, American Hotel & Lodging Association and general manager, La Jolla Beach & Tennis Club
*Dan Fenton, chair, Destination Marketing Association International and CEO, Team San Jose
*C. K. Patel, incoming chair, Asian American Hotel Owners Association
*Carlos J. Rodriguez, vice chair, Latino Hotel Association and principal and executive vice president, Driftwood Hospitality Management 
*NABHOOD chair/representative (invited) 

Associations do more than you're probably aware of. In addition to protecting your bottom line, acting as a resource and advocate, and connecting you with other industry players, associations are in the business of knowing more about your industry than anyone else. How do they do it and how can you take advantage of this force? Come find out from these five unique hospitality associations.

The IHMRS is sponsored by the American Hotel & Lodging Association, the Hotel Association of New York City, Inc., and the New York State Hospitality & Tourism Association; and is managed by GLM. 

For IHMRS exhibitor information, contact Lynn White, show manager, at GLM, 1133 Westchester Avenue, White Plains, NY 10604. Telephone (914) 421-3249. Fax (914) 948-6197. E-mail: For attendee information, contact GLM Customer Relations at (914) 421-3237, or by email, at Additional information and registration is available online, at

Held concurrently with the IHMRS, boutique DESIGN New York will feature more than 200 interior product manufacturers of high-end, unique and innovative design products for hospitality, including furniture, lighting, wall coverings, fabric, seating, accessories, artwork, carpet and flooring, materials, bath and spa. Some 3,000 designers, architects, purchasers, and developers are expected to attend this debut event, along with crossover participation from hospitality property owners and operators in attendance at the adjacent IHMRS. 

BDNY is a joint venture between the American Hotel & Lodging Association, the Hotel Association of New York City, Inc., the New York State Hospitality & Tourism Association and ST Media Group, and is managed by GLM. For additional details, visit 


Cate Salvatore (914) 421-3313

Also See: Complete Seminar Lineup - 2008 IH/M&RS - November 8-11, 2008 New York City / October 2008

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