News for the Hospitality Executive |
Chatter Guard Social Media Monitor Report -
August 2010 - Is
Released
PARSIPPANY,
NJ , September
21, 2010 - Lodging Interactive, a leading
interactive marketing agency servicing the hospitality industry and the
publisher of the free Chatter Guard Monthly Benchmark Monitor Report
has
released its August 2010 report.
To receive the full report, sign up for our newsletter at LodgingInteractive.com. As we come into the last month of summer, we find that August hotel performance was an improvement over July, with some key segments performing well. However, the overall averages for all hotel segments were dragged down by a surprisingly poor showing in Extended Stay hotels. On a scale of 1-5, 5 being “fantastic” and 1 being “poor,” the only positive category for the average hotel lodger was in Dining for the second month in a row, rising a meager 0.61% (from 3.26 to 3.28). The rest of the average hotel performances were losses: a 6.71% drop in Resultant Quality Score (3.28 to 3.06), a 4.95% decrease in Facilities ratings (3.64 to 3.46), a 6.96% loss in Housekeeping (3.16 to 2.94). Rooms saw a 8.25% decline (3.15 to 2.89), a 4.39% decrease in Staff reviews (3.42 to 3.27), and a significant 16.99% dip in Value (3.06 to 2.54). To receive the full report, sign up for our newsletter at LodgingInteractive.com. About Lodging Interactive Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel internet marketing services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels. Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing. Lodging Interactive is a member of the American Hotel & Lodging Association (AHLA) and is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development [email protected] or at 877-291-4411. The company’s website is located at www.LodgingInteractive.com. |
Contact:
Richard Walsh
|