News for the Hospitality Executive
Totaro Named Vice President of Marketing
HOLLYWOOD, Fla. – September 13, 2010 - Amanda Totaro has been named vice president of marketing for the Seminole Hard Rock Hotel & Casino Hollywood. In her new position, Totaro is responsible for marketing, promotions, customer relationship management, advertising, public relations and special events for South Florida’s premiere casino and entertainment destination, including the 500-room Seminole Hard Rock Hotel. Her appointment was announced by Seminole Hard Rock President Phil Madow.
Totaro comes to the Seminole Hard Rock with more than 12 years of experience in the gaming industry, including the position of senior vice president and chief marketing officer for Isle of Capri Casinos, St. Louis, Mo. She has held senior marketing positions in Las Vegas at both American Casino & Entertainment Properties, where she also was chief marketing officer, and Harrah’s Entertainment, where she was vice president, brand marketing. Most recently, Totaro was senior vice president at The Fine Point Group, Las Vegas, where she led the marketing effort for the company’s casino management contracts. As The Fine Point Group’s head of marketing at Greektown Casino in Detroit, Michigan, Totaro increased revenue by 15 percent and market share by 24 percent, within a year of taking over marketing, revenue management, hotel sales and reservations and IT at the property.
Totaro’s career also includes marketing positions at MasterCard International and Dime Bancorp of New York. She was also senior vice president at a New York City advertising agency and managing director at Hill & Knowlton communications, New York. She moved to New York from South Florida, where she was a radio news anchor, an anchor and reporter at what is now Miami’s CBS affiliate station, and the director of the Office of Public Information for the City of Miami Beach.
Totaro holds a bachelor’s degree in communication from the University of Miami, Coral Gables. Her community activities include support of organizations that serve children in crisis as well as the Cystic Fibrosis Foundation. She also supports animal rescue organizations and is a devoted dog parent.
Hard Rock International
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for Hotels & Casinos / June 2010
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