Hotel Online
News for the Hospitality Executive


Libra OnDemand’s Cloud Platform Keeps Sales Bubbling
At Miracle Springs Resort

Luxury California convention center resort credits Web-based
scheduling application with saving time, closing deals.

Celebration, Fla. — July 22, 2010 — A recent software malfunction took down the popular desktop email client used by the sales staff at Miracle Springs Resort & Spa, threatening to trip up several large convention bookings that were close to being finalized. Months’ worth of negotiations correspondence—not to mention vital contact information—was inaccessible for a week while technicians worked to get the email system back online.
Fortunately for the resort, Director of Sales Sandy Vrabel had recently begun using Libra OnDemand’s Group Sales & Event Management tool. As a Web-based application, Libra OnDemand was unaffected by the email outage, allowing Vrabel and her team to stay up to speed with their prospective clients. Because Libra OnDemand exists in the Cloud, localized computer network outages no longer have to mean lost data and lost sales.

“With Libra OnDemand, I don’t have to worry about my system crashing, because even if I lose everything here, I know that the information is stored elsewhere,” Vrabel says. “That kind of peace of mind is invaluable, and in real business terms it can mean the difference between a completed sale and a missed opportunity.”

The 110-guestroom Miracle Springs Resort and Spa in Desert Hot Springs, California

On a day-to-day basis, the Cloud helps the Miracle Springs sales staff speed the negotiating process, as well. Whether salespeople are on property, at home or traveling, they all have real-time access to group sales data and the calendar of booked events through Libra OnDemand, ensuring that rate is maximized and that meeting spaces are not accidentally double-booked. “And as an added perk, I can spend more time with my family away from the office, since I can access all the relevant information and respond to prospective clients quickly from my home computer,” Vrabel says. “It’s nice for work-life balance without having to sacrifice business efficiency.”

 Miracle Springs has been using Libra OnDemand for less than a year, and Vrabel’s sales team has barely scratched the surface of the technology’s exhaustive Group Sales & Event Management system. The desktop email crisis sold team members on the value of the Cloud, and they are eager to implement the system’s many other functionalities, like automated group reservations delivery to the property management system.

For its part, Libra OnDemand and its technology consultants are eager to show the staff at Miracle Springs all that the Cloud can do for them. "Libra OnDemand is an extraordinarily intuitive program to learn, but sometimes hoteliers don’t even realize just how much it can do," says Libra OnDemand CEO Gregg Hopkins. "That’s why we provide online training seminars to complement our team of enthusiastic customer success associates. We look forward to helping our friends at Miracle Springs take group sales to another level.”
 Built on the platform, Libra OnDemand helps hotels manage group sales and events all the way from the initial customer inquiry through to event scheduling, ordering of function items and printing of banquet event orders. Guestroom and group block management tools provide powerful capabilities for managing group sales on both the enterprise and property levels. An interactive functions map provides a visual overview of meeting room availability and the scheduling of events, and function items can be configured to suit a hotel's particular pricing policy.
For more information, please contact Gregg Hopkins at [email protected] or visit
About Miracle Springs Resort and Spa
Three-diamond rated by AAA, Miracle Springs Resort and Spa is only minutes from Palm Springs Airport and downtown Palm Springs, California. Totally refurbished in 2008, Miracle Springs' 110 large, luxurious rooms are more beautiful than ever. The resort offers 10,000 sq. ft. of gorgeous meeting space. Miracle Springs features eight glistening pools containing natural hot mineral water drawn from a well on hotel property.
About Libra OnDemand
Libra OnDemand leverages the power of the world’s most popular on-demand platform ( to provide a comprehensive suite of hospitality specific applications: Customer Relationship Management, Loyalty Management, Group Sales & Event Management, Analytics, Email Marketing, as well as an online consumer-facing application, Customer Portal. Libra OnDemand is a Web-based application designed to drive sales and increase revenues for the world’s premier hotel organizations. Requiring zero infrastructure or upfront capital investment, Libra OnDemand is simple to use, easy to customize and quick to implement. For more information on Libra OnDemand, contact [email protected] or visit
Editor’s Note: Electronic images are available by contacting Adam Kirby at Plan A PR & Marketing, Inc.  • Phone: 708-386-1901 or email: [email protected].


Gregg Hopkins, CEO
Libra OnDemand
Tel: +1.407.412.9296
[email protected] 

Adam Kirby
Plan A Public Relations & Marketing Inc.
Tel: +1.708.386.1901
[email protected] 

Also See: CRM Technology for Travel: Cloud Technology - What It Is and What It Isn't / Gregg Hopkins / July 2010

Libra OnDemand Powers Premier Hotels’ Loyalty Program Upgrade; Luxury hotel group uses Software-as-a-Service platform to build guest relationships, streamline operations. / June 2010

Libra OnDemand to Showcase Award-Winning SaaS CRM Solution at HITEC 2010; Hotel technology takes to the cloud, as industry-leading CRM provider demonstrates how their innovative suite of applications saves time and money for hotel clients around the globe. / June 2010

Libra OnDemand Launches New Corporate Web Site on Platform; New Libra OnDemand Web site leverages the power of to provide increased functionality and interactivity for hospitality clients / May 2010

Libra OnDemand Personalizes The Surrey’s Guest Data; Actionable data empowers employees at intimate property in Manhattan’s Upper East Side / May 2010

Libra OnDemand CRM Platform Certifies Compliance with Safe Harbor Privacy Framework; SaaS-based CRM technology solution leverages the online privacy protection and data security certification of / March 2010

Libra OnDemand Selected as Finalist in Forty Innovation Showcase; Comprehensive suite of hospitality-specific applications consolidates customer information, develops deep profiles and delivers guest satisfaction / November 2009

Libra OnDemand in Full Social Swing with Presence on Facebook, Twitter, and LinkedIn; Hospitality CRM provider encourages hotels to integrate customers' Tweets and Facebook profiles with CRM profiles to obtain a more complete picture of guests' preferences and better tools to market to those guests / October 2009

Libra OnDemand Partnership Brings 'Sulcus OnDemand' CRM to Spain; Based in Barcelona, Sulcus Hospitality Group becomes Libra OnDemand's newest channel partner; Sulcus calls deal win-win for companies, clients and guests alike / September 2009

McLaren International Distributes Libra OnDemand in Asia Pacific; Best of breed technology provider McLaren International will bring leading Customer Relationship Management tools to hotels across the Asia Pacific region / July 2009

Libra OnDemand adds MSI to its Growing List of CRM Channel Partners; New Software as a Service sits on the platform, offering the finest business-analytics tools for Guest Profiling, Loyalty & Rewards, and Sales & Catering / June 2009

Peabody Praises Libra OnDemand as ‘Best’ System to Manage Guest Data; ‘Software as a Service’ sits on the platform, offers the four-star, five-diamond convention center hotel the finest business-analytics tools / June 2009

Libra OnDemand Intros 'Customer Portal' CRM Tool for Pre-, Post-Stay Interaction; Leader in Customer Relationship Management empowers guests to personally control their hotel experience and update their contact info, preferences, loyalty points / June 2009

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch
Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Industry Resources | Press Releases
Please contact Hotel.Onlinewith your comments and suggestions.