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Jennifer Wasserman Joins The Joule, a Luxury Collection Hotel
in Dallas, as Director of Sales and Marketing

DALLAS, July 2, 2010 — The Joule, a Luxury Collection Hotel located in Dallas, today announced that Jennifer Wasserman has joined the hotel as director of sales and marketing.  She will play a key role in defining and expanding the hotel’s outreach as the luxury hotel takes a leadership role in the resurgence of the Main Street District. 

Hotel owner, oil company executive and Hollywood movie producer Timothy Headington recently purchased five buildings in the District and is spearheading its redevelopment.  The hotel recently announced plans to add 32 guest rooms, 20,000 square feet of meeting space, a rooftop garden, a second, world-class restaurant and a full-service spa.  Wasserman will focus on expanding the entertainment market for the hotel, as well as marketing its unique setting for citywide conventions, and on attracting social functions, especially weddings, and charity events. 

A 20-plus year hotel sales and marketing veteran, Wasserman previously was director of sales for Garrett Creek Ranch Conference Center in Paradise, Texas, where she was instrumental in driving hotel revenue increases with creative marketing plans and partnerships with such well-known brands as American Airlines.  The hotel was named the 2009 Northern Region Reader’s Choice Award for Best Green Meetings/Event Venue.  Prior to that, she was the director of sales and marketing during the successful opening of the Hilton Bella Harbor on Lake Ray Hubbard Dallas/Rockwall where the hotel achieved 130% of its pre-opening revenue goal. At the W Silicon Valley, Newark, CA, the property consistently ranked first among its competitive set during her stint as director of sales and marketing.

“We have some of the most unique event space in Dallas, including nearly 2,500 square feet of indoor space and the PM Lounge, the city’s hippest club.  The 2,500 square-foot Penthouse, a truly Texas-sized suite, is an event planner’s dream, boasting a library, living room and pool table and offering stunning skyline views,” Wasserman said.  “The award-winning Joule Poule is a one-of-a-kind outdoor rooftop gathering spot.  These singular spaces are ideal for intimate, once-in-a-lifetime family events, such as weddings, anniversaries, christenings, birthday parties and bar and bat mitzvahs.

“We also are well equipped to handle business meetings, where we provide the support to conduct effortless programs that achieve the desired goals.  We are perfect for groups from 10 to as many as 150.  We are working closely with the Dallas Convention and Visitor’s Bureau, the City of Dallas and with our partnership with Neiman Marcus and their Cerón spa, to offer the ideal setting for the significant business they bring to the city.”

Wasserman is a member of Executive Women International, Meeting Professionals International and the Texas Society of Association Executives.  She attended Southwest Texas State University and The University of North Texas, majoring in business finance.  She is a former state finalist for Miss Texas USA, as Miss Addison.

About The Joule, A Luxury Collection Hotel

The Joule, A Luxury Collection Hotel, came to life in 2007 after a complete restoration and renovation of the former Dallas National Bank Building, which opened 80 years earlier.  Adam D. Tihany’s award-winning design and style transformed the 1920’s Neo-Gothic building into a 21st century marvel with 129 gracious and internationally acclaimed guest rooms and suites.

Beginning with the sophistication of the cantilevered rooftop pool and a balance between contemporary design and restored historic finishes, including a $22 million art collection, the hotel stands apart.  The PM Nightlife Lounge is one of the city’s most popular high energy gathering places, and Charlie Palmer at The Joule is recognized for its progressive American cooking, a style built on innovative flavor combinations with a deep and lasting infusion of classical French cuisine.  The hotel also houses the Next Vintage Wine Shop, which provides guests with the opportunity to shop from the hotel’s trademark, eclectic collection of food-forward wines at retail pricing.  Additional information may be found at the company’s website:


Chris Daly
ph: 703-435-6293

Also See: Developer Tim Headington Opens the 129 room Joule Hotel in the the Former Dallas National Bank Building in Downtown Dallas; Branded a Starwood Luxury Collection Hotel / June 2008

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