News for the Hospitality Executive
|Salt Lake City
- (August 24, 2010) – iBAHN, the
worldwide leader in IP-based digital entertainment and Internet
solutions for the hospitality
and meeting industries, today announces the formal launch of iMEDIA,
the company’s innovative IP-based
information and entertainment platform for hotels. In global
trials since Q3 2009 and now installed
in four- and five-star hotels around the globe, iMEDIA has proven
itself as a
superior solution for providing guests with the ability to access any
available on the Internet – while
working, relaxing or dining – on the flat screen television.
iMEDIA is a reliable and flexible solution for creating valuable brand differentiation and providing an enhanced guest experience – two critical aspects of improving rate strength for hoteliers. Other solutions such as “jack-packs” have been widely criticized as user-unfriendly and ineffective at keeping up with the rapidly evolving methods of content consumption. This includes such Internet-based services as Hulu and YouTube, which are revolutionizing the way hotel guests access information and entertainment.
“Providing a unique guest experience via innovative guestroom technology is the key factor in building guest loyalty,” notes Ted Horner, managing director of E. Horner & Associates, an international hospitality technology consultancy. “With the reduction in revenue from traditional video on demand (VoD), it is imperative that hotels embrace Internet via the TV to allow guests to access their own content without the need for the laptop. IBAHN’s iMEDIA provides the solution for guests, and early indications are that it is going to provide hotel operators with both a competitive advantage and, more importantly, a new revenue source.”
iMEDIA also includes customization capabilities to ensure consistent branding throughout the hotel and to promote guest services, menus and room-specific offers. The ability to generate on-screen information in richer detail, while still maintaining ease-of-use for guests, creates new revenue opportunities. Real-time performance reports show that iMEDIA is driving real income opportunities and generating excitement among guests.
“iMEDIA brings to hoteliers an unprecedented “wow” factor to draw guests in and keep them coming back when travelling for business or on leisure trips in the future,” said David W. Garrison, iBAHN’s chief executive officer. “At a time when differentiation is paramount for hotels, iMEDIA marries broadcast and broadband to provide a critical factor for enhanced customer satisfaction and loyalty.
Emerging technologies represent a real opportunity for hoteliers to converge guest entertainment, hotel amenities and back office technology integration within a single, flexible and cost-effective platform. And, unlike any other provider in its industry, iBAHN provides all of its offerings on its own MPLS managed network to maximize cost efficiencies and deliver security.
iBAHN is the only global provider of IP-based digital information, entertainment and productivity solutions for the hospitality and meeting industries, currently serving the industry in 41 countries on six continents. The company’s IPTV platform, ETVi, is installed in more than 20 countries and continues its dramatic growth. Monthly, nearly two million travelers and meeting attendees rely on iBAHN’s secure high-speed Internet access options in 3,000 hotels, conference centers and meeting spaces in 41 countries worldwide. Operating one of the largest MPLS networks in the industry, the company provides technology solutions to more than 50,000 events annually, ranging from small group meetings to major industry conferences, while serving more than 40 percent of Fortune 100 corporations. For more information, please visit www.ibahn.com.
Shannon R. Michael
801.563.2019 – office
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