News for the Hospitality Executive
eMax Hotel Internet Marketing Unveils
Mobile Hotel Website Platform
|August 19, 2010
- eMax Hotel Internet Marketing has unveiled a mobile hotel
website platform that allows guests to book reservations and learn more
the property with ease. Mobile users will be drawn to branded and
hotels that take advantage of this innovative addition to their
existing website. The mobile site complements and enhances
the hotel’s independent website
and overall visitor experience.
In a national survey conducted by Pew Research Center, 82 percent of American adults have a mobile device and approximately 38 percent of mobile device owners used their device to access the Internet in May 2010 alone. (Source: http://www.pewinternet.org/Reports/2010/Mobile-Access-2010.aspx) More and more hotel guests are using their mobile devices to access information on the go.
Why Hotel Mobile Websites Are So Powerful
Mobile websites differ from traditional websites because they are designed with enhanced features and simplified navigation, allowing the user to perform essential tasks within a few clicks.
Hotel mobile websites are designed with several functions that allow the user to make a reservation, obtain directions, look at hotel photos, or contact the hotel directly without having to page through the full website. In most cases, the mobile user can make or change a reservation at your hotel quickly and easily. Mobile websites are also coupled with a mobile analytics package that provide hotel managers and property owners with statistics about mobile user visits, browsing habits, and other data that can help them learn more about their user’s behaviors.
Key Benefits of Optimized Hotel Mobile Websites
eMax’s mobile sites are built to detect and redirect mobile users automatically, so they do not need to scroll to the bottom of the site to find the mobile version link. This not only enhances the guest experience, but also makes it easier for users to access the site directly from search results. eMax mobile websites link directly to mobile reservation engines so users can make reservations within minutes.
Other key benefits of optimized hotel mobile websites include:
eMax Knows Hotel Marketing….We’re Hotel People Serving Hotel People.
Contact eMax Internet Marketing today for a no-obligation consultation about your new mobile website! About eMax Hotel Internet Marketing
eMax Hotel Internet Marketing is a subsidiary of Resource Technology Management, Inc and strives to increase hotel reservations across several eCommerce channels. Drawing on the expertise of hospitality industry professionals as well as Internet development and marketing veterans, eMax provides results-based Internet marketing services to its hotel partners with independent hotel websites and Brand.com optimization solutions.
eMax Hotel Internet Marketing
Hotel Internet Marketing Launches New Full-Featured Website to Showcase
Core Products / August 2010
Room Revenue with a Free Hilton Opportunity Scorecard Review / May
Lodging, Inc. Chooses eMax Hotel Internet Marketing for Guaranteed 10x
ROI on Independent Websites / April 2010
Hilton Scorecard Quality Score Ratings with Effective Website Marketing
/ February 2010
Plaza Houston Reliant Park / Medical Center Hotel Launches their
Independent Website with eMax Hotel Internet Marketing / January
Hotel Marketing Boosts ROI for Crowne Plaza Brand / November 2009
More Reservations with a Powerful Brand Optimization Strategy /
Goodbye to Dying Media with an Effective Online Marketing Campaign
/ September 2009
Makes Internet Marketing Affordable / September 2009
Your 2010 Marketing Budget with an Online Marketing Strategy; Your
Internet Presence is Responsible for 30 to 50 Percent of your
Property’s Revenue / August 2009