| Frankfurt
and Tokyo - August 25, 2010 – Solare
Hotels & Resorts (Solare) and Trust
International (Trust) are breaking new ground in Japan in the hotel
reservation and distribution services area. Solare is the first
Japanese hotel
chain to introduce an enterprise centralized reservation system (CRS)
solution
and centralized rates and inventory management with its five
distinctive brands
(Chisun Inns, Chisun Hotels, Chisun Resorts, Loisir Hotels and Solare
Collection), Trust and Solare are the first to integrate both domestic
and
international distribution for a Japanese-based hotel chain. Solare is
also the
first customer of Trust International’s newly launched Japanese version
of yourVoyager.
Solare has become Trust International’s newest customer, engaging Trust for CRS reservation and distribution services, including domestic internet booking engine distribution, that fully integrate with Solare’s property management systems (PMS). “Trust International has shown its commitment to the Japanese market by creating the industry’s first truly comprehensive Japanese CRS that is comfortable for us to use in all areas,” said Mr. Tony Virili, Chief Executive Officer of Solare. “Rather than managing separate systems to handle domestic and international business, as most Japanese hotel chains do, we are the first to have a completely integrated system. We are now able to introduce rate parity across all domestic and international channels and enjoy the cost savings afforded by maintaining one system rather than two. The cooperation and support of our hoteliers and Trust International have been a winning combination that provides us with a distinct competitive advantage.” “This is our first step in introducing an enterprise solution which will eventually fully integrate our PMS, CRS and CRM,” said Mr. Jack Tan, Chief Information Officer of Solare. “Solare Hotels & Resorts made the decision to invest in a new CRS during the economic downturn so that we could enjoy the rewards when the market turns around.” “In a world where everyone is just a click away, it just makes sense to have one system, such as yourVoyager, that handles both domestic and international reservations, no matter where in the world your hotel might be,” said Mr. Anthony Ku, Trust International VP Asia Pacific. Mr. Richard Wiegmann, Managing Director, Trust International, stated, “Efficiency, productivity and accuracy are always critical items to a hotelier, so Trust International is continually seeking to develop new products and enhancements that improve in these areas. Clearly in the Japanese market, a fully integrated Japanese CRS has been needed for some time. This is an important step in our ‘eXperience’ campaign where Hotel Group Solare is experiencing how our local market knowledge paired with our international strategy comes together to provide the best solution.” Trust’s yourVoyager is the first comprehensive Japanese language CRS, offering translated static text, as well as all other free flow text, text boxes, confirmations, statistics and reports in Kanji. About Solare Hotels & Resorts With over 75 hotels and 12,500 rooms, the world of Solare (www.solarehotels.com) offers a nationwide line-up of inns, hotels and resorts in Japan that welcome guests with cheerful, friendly service. Brands include CHISUN INNs, HOTELs and RESORTs, rooted in the needs of local business and entertainment offerings, as well as LOISIR Hotels, which embody the essence of memorable experiences and entertainment a cut above the rest. Solare Smileage card members receive instant and privileged recognition at all CHISUN and LOISIR properties. In addition, with SOLARE COLLECTION, a stable of world-class full-service hotels also under its umbrella, Solare Hotels & Resorts is the compelling solution to every traveler's needs.  About
Trust International Hotel
Reservation Services GmbHTrust International is one of the world’s leading CRS providers and international hospitality partners. Trust’s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services. Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services. Established in 1989 Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value. |