NEW YORK � August 23, 2010 � The GEM Hotel Midtown West, operated by Gemini Real Estate Advisors, LLC, is pleased to announce the appointment of Jose Mojica as general manager.  A New York City native, Jose will oversee daily operations of the 39-room boutique hotel, including guest services and a team of 15 associates. 

�We were very impressed with Jose�s successful track record of improving revenue, occupancy and employee performance,� said Ritesh Jariwala, vice president of operations, Gemini Hospitality Management.  �Jose is passionate about quality and guest satisfaction, and we look forward to the level of service he�ll continue to offer at The GEM Hotel Midtown West, especially with service being a brand pillar for GEM.�

Prior to joining GEM, Jose served as general manager of Courtyard by Marriott in Aguadilla, Puerto Rico, where he was responsible for overseeing the hotel�s opening and training the executive committee, as well as increasing ADR, RevPar and hotel occupancy during his tenure.  He previously held general manager positions at the Courtyard by Marriott in Miramar, Puerto Rico and the Holiday Inn Express in San Juan, Puerto Rico. 

The GEM Hotel Midtown West is a neighborhood-inspired, urban boutique hotel near Madison Square Garden, the Broadway Theater District and the Jacob K. Javits Center.  Part of The GEM Hotel collection, which includes two other locations in Manhattan, the hotel offers guests genuine service at a great value, boasting brand-wide complimentary amenities, such as bottled water, high-speed Internet access, LCD televisions, iPod docking stations, Gilchrist & Soames bath amenities, and more. 

For reservations, and additional information about The GEM Hotel Midtown West, please visit www.theGEMhotel.com or call (212) 967-7206.  Follow The GEM Hotels on Twitter: @theGEMhotel, or become a fan on Facebook.com/TheGEMHotel.

The GEM Hotel brand is an authentic and intimate collection of neighborhood boutique properties in Manhattan. The brand, which was launched in 2007, currently boasts three locations: The GEM Hotel Midtown West, located at 449 West 36th Street; The GEM Hotel SoHo, located at 135 East Houston Street; and The GEM Hotel Chelsea, located at 300 West 22nd Street.  A fourth property, The GEM Hotel Union Square, is under development with other sites under consideration.  While the décor of each property is distinct, all guestrooms feature wide-screen flat-panel LCD televisions, high-speed Internet access, coffee maker with Wolfgang Puck coffee, iPod docking station clock radios with MP3 connections, down pillows and plush towels, SEI premium bottled water, high-end Gilchrist & Soames bath amenities and monogrammed bath robes. The GEM Hotels honor individuality and reflect and support the surrounding neighborhood through hotel décor and staff community relations.  Owned and operated by Gemini Real Estate Advisors, LLC, The GEM Hotels brand is an independent boutique hotel collection.  Reservation support is provided by the Ascend Collection by Choice Hotels through a membership affiliation.  Gemini Real Estate Advisors is a full-service real estate company that specializes in the acquisition, development and management of commercial real estate.