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Hilton Hotels & Resorts Brand Name and Logo Undergoes Alterations;
Uses New Font Which Was Custom-designed for the Brand

MCLEAN, Va.--August 16, 2010 --Hilton Hotels & Resorts (formerly Hilton Hotels), the flagship brand of Hilton Worldwide, introduced a refreshed brand name and logo today. The new name and stylish logo holistically represent the brand’s extensive global portfolio, which includes more than 70 resorts with more than 32,600 guest rooms in key leisure markets around the world.

“Our name and core mark are both recognizable and incredibly powerful. This evolution reflects the modern style and world-class resorts that define our brand today.”

“Generations of global travelers share a strong connection with our brand identity,” said Dave Horton, global head, Hilton Hotels & Resorts brand. “Our name and core mark are both recognizable and incredibly powerful. This evolution reflects the modern style and world-class resorts that define our brand today.”

A global consumer research study conducted as part of the logo refresh indicated strong awareness of the signature “Hilton cartouche” and association of the symbol with highly positive brand attributes. The contemporary design is the first change to the iconic brand’s logo since 1998.

Design features of the refreshed logo include:

  • Addition of “Hotels & Resorts” to create a clearer distinction between Hilton Worldwide, the corporation, and the Hilton Hotels & Resorts brand;
  • Introduction of a sophisticated blue logo color;
  • Use of a new, contemporary font named “Hilton,” which was custom-designed for the brand; and
  • A smaller cartouche that provides a modern look and places more emphasis on the Hilton name.
The Hilton brand logo has evolved to reflect design trends and notable steps in the brand’s journey for more than 90 years. For example, in 1977 the brand’s logo featured a rainbow icon, while an icon of a globe appeared atop the logo in the 1950s after the brand opened its first international property, the Caribe Hilton. The refreshed Hilton Hotels & Resorts logo will initially be used in brand activities and communications, and will be introduced at the property level in 2011. Hilton Worldwide’s logos and imagery will remain unchanged.

New Logo

Old Logo

To view a gallery of previous Hilton brand logos, visit Learn more about Hilton resorts at

The logo change continues an enhanced leisure marketing strategy for the brand. There are currently more than 70 Hilton branded resorts in 25 countries around the world. Furthermore, the Hilton Hotels & Resorts development pipeline currently includes more than 11 resort properties from Argentina to Ras Al Khaimah, U.A.E. and Hangzhou, China.

The many award-winning and legendary resorts within the brand include Caribe Hilton, birthplace of the Pina Colada; Hilton Namhae Golf & Spa Resort, World Travel Award winner as South Korea’s leading resort and golf resort; Hilton Moorea Lagoon Resort & Spa, 2010 TripAdvisor Traveler’s Choice Award, global winner for romance; and Hilton Hawaiian Village Beach Resort, recently named one of the ten best family beach resorts in the United States and the Caribbean by Parents magazine.

Earlier this year Hilton introduced “Stay Hilton. Go Everywhere.”, a global advertising campaign promoting the brand’s more than 530 hotels and resorts in 76 countries across six continents. The campaign calls special attention to signature Hilton resort properties while entertainment industry integrations have placed Hilton resorts on popular television shows.

About Hilton Hotels & Resorts

Hilton Hotels & Resorts is the stylish, forward-thinking global leader of hospitality that welcomes guests in more countries than any other full-service hotel brand. The Hilton brand currently includes more than 530 hotels and resorts in 76 countries, and plans to serve travelers in 80 countries by the end of 2011. By offering innovative products, services and amenities, Hilton enables travelers to be at their best 24/7, whether traveling for business or leisure. Start your journey at

About Hilton Worldwide

Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 91 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,600 hotels and 599,000 rooms in 81 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. For more information about the company, visit


Hilton Hotels & Resorts
John Forrest Ales, +1-703-883-5212

Also See: Carlson Companies Creates New Logo, Designed to Represent Carlson's Heart, our Heritage and our Future / November 2006

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