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August
24, 2010 - New Delhi - Indian economy is largely driven by
the middle & upper middle class society. Hospitality companies are
innovating or diversifying themselves and customizing their offerings
to suit the increasing spending power of this huge
 consumer segment. This increasing
demand has led to a drastic growth in a specific segment of hospitality
industry in India that is categorized as mid-market hotel segment. In
the last few years, several leading hospitality groups from this
segment have emerged as the fastest growing hotel chains by increasing
their presence across most of the metro and 2nd tier cities in India.
Some of the prominent names being Lemon Tree, Pride Group, Sarovar
Hotels, Fortune Hotels, Ibis, and Choice Hotels.Unlike their traditional
counterparts, this segment of mid-market hotels is aggressively
pursuing marketing strategies to reach out to markets from where they
attract maximum guests. Besides leveraging tried and tested media
advertising to create brand visibility, they are actively increasing
their reach on not only domestic but global and regional OTAs &
distribution channels as well. These platforms offer an in-depth
penetration for these brands to specific target markets in India as
well as US, Asia and Europe.
Interestingly this growing demand of channel distribution solution compelled RateGain, one of the most awarded hospitality and travel technology companies with clients in 800 cities across 65 countries, to start thinking about expanding its presence in India.  Since its inception in 2004,
RateGain has been focusing extensively on US and European markets and
established itself as one of the major market players in these
regions. RateGain started offering its world class channel
management platform, ChannelGain to hoteliers in India and soon
realized that in the last 6 months, it has become the most preferred
channel management solution for mid-market hotels - the fastest growing
hotel chains in India.In the last 3 months, promising players like Lemon Tree, Pride Hotels, Sarovar Hotels and Rain Tree Hotels have chosen ChannelGain to manage & distribute their inventory across different global, regional and local online channels.  Nikhil Sharma, Assistant Vice
President-Operations, The Lemon Tree Hotel Company said, "As the
fastest growing hotel chain in India, we have diverse technological
requirements. We measure the success of technology solution by its
robust adaptability and bottom line contribution. RateGain understands
the industry. They are collaborative in willing to adapt their existing
processes to better align with our needs. We value the dependability of
the solution." ChannelGain's unique functionality - CPI (Common Pool of Inventory) & Booking Fetch helps hotels to distribute inventory equally to all the online channels automatically. This not only helps them to utilize their maximum inventory but also saves them from over bookings which can lead to bouncing of the bookings and bad relations with OTA's.  Mr. Satyen Jain, CEO, Pride Hotels says‚ ''When we compared
ChannelGain with other similar products in the market, we found CPI
(Common Pool of Inventory) & Booking Fetch as the unique
functionalities of ChannelGain. It can help us in allocating inventory
to a common pool rather than individual OTAs, hence saving a lot of
time and effort involved." Besides CPI, ChannelGain offers several other benefits to hoteliers like Pride Group. ChannelGain helps them to simultaneously update their hotel's rate, inventory and restrictions on 300+ local, regional and global OTAs as per the changing market scenario and seasonal demand". Features like 'dynamic pricing' to fluctuate their room rates as per the seasonal demand on a day-today basis, effectively managing distribution mix and rate parity with the capability of managing multiple extranets besides other benefits makes ChannelGain a preferred choice for hotels. To know more about features & benefits of ChannelGain, please click here.  RateGain, one of
the most awarded hospitality and travel technology companies, offers
innovative
web-based solutions to its clients in 800 cities across 65 countries.
For 3000+
hotels in Europe, Asia and US, RateGain offers an intelligent
channel/inventory
distribution platform, ChannelGain and VisibilityGain, an online
visibility and
reputation management solution to facilitate their reach to 400+ global
and
regional OTAs for an increase in their online bookings. For 400+ travel
companies, it offers NetReports & PriceGain, comparative price
intelligence
solution for OTAs, Hotels & Airlines. Established in 2004, RateGain
is
headquartered in Noida, India with its offices across US, Thailand,
Spain and
UK. For more information, visit www.rategain.com.
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