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HITEC 2010 Warns of Pirate Housing Groups

HITEC Housing Bureau Extends Housing Deadline to May 28

AUSTIN, TEXAS (May 25, 2010) – Along with its prevention of pirate exhibitors devaluing the conference, HITEC 2010® (Hospitality Industry Technology Exposition and Conference) is educating attendees about housing pirates. A housing pirate is an unauthorized housing provider that often claims a vague affiliation with a conference and offers reduced rates to attendees. Only the official HITEC Housing Bureau can guarantee room reservations. To ensure attendees have time to make hotel room reservations, the HITEC Housing Bureau is extending its deadline to May 28.

“Orlando and HITEC are extremely popular destinations, with many guests seeking accommodations,” said Tina Stark, director of housing and registration sales for Housing Connection. “Making a reservation through the Housing Connection — the official HITEC Housing Bureau — is the only way to receive proper customer service from HITEC if you have a housing issue during booking or onsite. It is also the only way to safely guarantee that you will have a comfortable room close by to all HITEC activities.”

The producer, HFTP® (Hospitality Financial and Technology Professionals), is enacting preventive measures to restrain housing pirates. This including rules prohibiting unofficial companies from associating themselves with HITEC and increasing awareness of the issue among the industry. "HITEC is a valuable protected service mark of HFTP and only authorized providers and vendors are allowed the use of our name," said Frank Wolfe, CAE, CEO of HFTP. "HFTP makes every attempt to protect the integrity of HITEC for the benefit of our attendees and exhibitors."

HITEC also has a policy against pirate exhibitors (often known as Outboarders or Suitcasers). It is common for unaffiliated or non-exhibiting vendors to take advantage of the show's popularity by promoting their wares leading up to and near the show, or on the exhibit hall floor in an unofficial capacity. Attendees approached by a hotel company other than the HITEC housing bureau or non-exhibiting vendors with invitations to attend product demonstrations or similar events at HITEC are asked to e-mail to notify HFTP.

HITEC 2010 is the world's largest hospitality technology exposition and conference. The conference is June 21-24 at the Orange County Convention Center in Orlando, Fla. It offers attendees a one-stop shop for essential education, access to experts and hospitality technology vendors, networking with top leaders in the industry and the resources to find cost-effective ways to improve company bottom lines.

Visit for complete information about all conference and exhibition events, including a full conference schedule, Buyer's Guide with a list of exhibitors, a map of the exhibit hall and the most current HITEC news. For more information, contact the HFTP Meetings & Special Events Department at, (800) 646-4387 or +1 (512) 249-5333.

HFTP, Austin, Texas, USA and Maastricht, The Netherlands, founded in 1952, is the global professional association for financial and technology personnel working in hotels, clubs and other hospitality-related businesses. HFTP provides first class educational opportunities, research, and publications to members around the globe including, the premiere hospitality technology conference HITEC--founded in 1972. HFTP also awards the only hospitality specific certifications for accounting and technology --the Certified Hospitality Accountant Executive (CHAE) and the Certified Hospitality Technology Professional (CHTP) designations. HFTP was founded in the USA as the National Association of Hotel Accountants.    

Katy Walterscheidt 
Media/Public Relations Specialist 
Hospitality Financial and Technology Professionals (HFTP) 
11709 Boulder Lane, Ste. 110 | Austin , TX USA 78726-1832 
Ph: +1 (512) 249-5333 | (800) 646-4387 x27 | 
Fx: +1 (512) 249-1533

Also See: Pirate Exhibitor Prevention Maintains HITEC 2010's High-Value / May 2010

HITEC Adds Two New Microsoft IT Training Sessions Partnering with Datanamics / April 2010

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