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Libra OnDemand Personalizes The Surrey’s Guest Data

Actionable data empowers employees at intimate property in Manhattan’s Upper East Side

Celebration, Fla. – May 4, 2010
– Libra OnDemand, the first on-demand CRM solution built specifically for the worldwide hospitality industry on the platform, today announced the addition of Denihan Hospitality Group’s The Surrey hotel to its growing list of worldwide clients. Built in 1926 as a residence hotel, the original Surrey was home to many of New York’s most eccentric celebrities over the years, including John F. Kennedy, Betty Davis, and Claudette Colbert. With a tagline “Considered Only For You” Libra OnDemand’s customer relationship management (CRM) software is helping the property to live up to this promise by organizing the hotel’s database so that each guest can be provided the same royal treatment as those distinctive personalities of generations past.

“The Surrey began using Libra OnDemand in January 2010 in order to provide a consolidated view of guest profile information; keep track of guest preferences, amenities, flags and specials; manage pre-arrival and during-stay guest services; and track guest comment card responses,” stated Gregg Hopkins, president & CEO of Libra OnDemand. “Denihan and Libra OnDemand both understand the value of being able to personalize each guest’s stay to their individual requirements, and maintaining a high-touch, one-on-one service for each and every customer.”

With Libra OnDemand, The Surrey’s employees are empowered to personalize each guest’s stay based on their specific requirements and preferences obtained during prior stays; the automation process of tracking and servicing guest requests and amenity reservations; and the ability to recognize, welcome and reward VIPs and repeat guests.
“When we began looking for a CRM solution, we wanted a system that provided guest-focused functionality and managed the operational workflow of guest profiling, pre-arrival reporting and guest services,” stated Julia Rutkowski, director of guest relations for The Surrey. “Libra OnDemand came in with a simple but thorough system, and we couldn’t be more pleased with their solution and their customer service.”
“The Surrey is a unique Manhattan property that everybody tends to come back to, once they have the opportunity to stay there,” continued Hopkins. “We are proud that our CRM technology can be a contributing factor to the superior guest experience that they offer.”

For more information, please contact Gregg Hopkins at [email protected] or visit

About Denihan Hospitality Group
New York based Denihan Hospitality Group is a full service hotel management and development company built upon a successful foundation in real estate, guest service and profitable asset management.  Experts in the boutique and luxury hotel industry, DHG owns and manages both independent and DHG branded hotels – The Benjamin, The James, The Surrey and Affinia Hotels – in key gateway cities.  For more information, visit
About Libra OnDemand
Libra OnDemand leverages the power of the world’s most popular on demand platform ( to provide a comprehensive suite of hospitality specific applications: Customer Relationship Management, Loyalty Management, Group Sales & Event Management, Analytics, Email Marketing, as well as an online consumer-facing application, Customer Portal.  Libra OnDemand is a Software-as-a-Service (SaaS) application that is designed to drive sales and increase revenues for the world’s premier hotel organizations.  Requiring zero infrastructure or upfront capital investment, Libra OnDemand is simple to use, easy to customize, and quick to implement.  For more information about Libra OnDemand, contact [email protected]or visit the website
Editor’s Note: Electronic images are available by contacting Andrea Roland at Plan A PR & Marketing, Inc.
Phone: 407-905-0608 or email: [email protected].


L. Gregory Hopkins
Libra OnDemand
(407) 412-9296
[email protected]

Andrea Roland, President
Plan A Public Relations & Marketing Inc.
Tel: 407.905.0608
[email protected]

Also See: Libra OnDemand CRM Platform Certifies Compliance with Safe Harbor Privacy Framework; SaaS-based CRM technology solution leverages the online privacy protection and data security certification of / March 2010

Libra OnDemand Selected as Finalist in Forty Innovation Showcase; Comprehensive suite of hospitality-specific applications consolidates customer information, develops deep profiles and delivers guest satisfaction / November 2009

Libra OnDemand in Full Social Swing with Presence on Facebook, Twitter, and LinkedIn; Hospitality CRM provider encourages hotels to integrate customers' Tweets and Facebook profiles with CRM profiles to obtain a more complete picture of guests' preferences and better tools to market to those guests / October 2009

Libra OnDemand Partnership Brings 'Sulcus OnDemand' CRM to Spain; Based in Barcelona, Sulcus Hospitality Group becomes Libra OnDemand's newest channel partner; Sulcus calls deal win-win for companies, clients and guests alike / September 2009

McLaren International Distributes Libra OnDemand in Asia Pacific; Best of breed technology provider McLaren International will bring leading Customer Relationship Management tools to hotels across the Asia Pacific region / July 2009

Libra OnDemand adds MSI to its Growing List of CRM Channel Partners; New Software as a Service sits on the platform, offering the finest business-analytics tools for Guest Profiling, Loyalty & Rewards, and Sales & Catering / June 2009

Peabody Praises Libra OnDemand as ‘Best’ System to Manage Guest Data; ‘Software as a Service’ sits on the platform, offers the four-star, five-diamond convention center hotel the finest business-analytics tools / June 2009

Libra OnDemand Intros 'Customer Portal' CRM Tool for Pre-, Post-Stay Interaction; Leader in Customer Relationship Management empowers guests to personally control their hotel experience and update their contact info, preferences, loyalty points / June 2009

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