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IDeaS Partners with JackRabbit Systems, Inc. to Provide
Easy-to-Use Lodging and Availability Search Engine

New BookDirectTM system improves website functionality
and usability to enhance the traveler’s experience

IDeaSMinneapolis, Minn., May 21, 2010 – IDeaS Revenue Optimization, the leading provider of hotel revenue management solutions and services, today announced the integration of JackRabbit’s BookDirect™ Lodging and Availability Search Engine with the IDeaS V5i Revenue Optimization Solution.  The integration allows IDeaS’ hotel clients to maximize the visibility of their rates, across multiple distribution channels, by enabling the upload of their Best Available Rates to various Destination Marketing Organization (DMO) websites powered by JackRabbit Systems’ BookDirect™ technology. 
“As the landscape of travel booking continues to evolve, IDeaS remains committed to providing solutions that leverage the industry’s latest consumer booking technologies,” said Linda Hatfield, vice president of product marketing and management, IDeaS Revenue Optimization. “Integrating with JackRabbit allows IDeaS clients to directly connect with current and prospective guests, increasing occupancy and maximizing revenues.”

Helping visitors find lodging in local markets, BookDirect™ provides a comprehensive feature set for approximately 200 DMO websites, increasing direct bookings and local occupancy rates for IDeaS’ hotel clients.  BookDirect™ will quote website visitors an average nightly rate for a given arrival date and length of stay through the IDeaS V5i system.   Before completion of the booking, guests will be directed to the hotel’s website to enter detailed personal information.
“Our partnership with IDeaS is a testament to our commitment to improve the functionality and usability of technology for the hospitality industry while making it even easier for travelers to find and book their next hotel stay,” said Andrew Van Luchene, President and CEO of JackRabbit Systems, Inc. “Through collaborative partnerships with leading companies like IDeaS, we can continue to bring increased exposure on high-traffic DMO websites for lodging properties everywhere.”
About IDeaS Revenue Optimization
IDeaS, a SAS Company, are the premier provider of Pricing, Forecasting and Optimization solutions and services. IDeaS’ Solutions are implemented via Software as a Service (SaaS) deployment with very little infrastructure, guaranteeing small upfront costs and easy implementation. IDeaS’ Advantage and IDeaS for Success services help at all levels of a client’s organization—strategic through operational— and our integrated approach differentiates IDeaS from the competition and creates the foundation for a successful partnership. Headquartered in Minneapolis, IDeaS has technology, support, sales and distribution offices in North and South America, the United Kingdom, Europe, Africa, the Middle East, Australia and Asia. For more information, visit
About JackRabbit Systems and BookDirect™
JackRabbit Systems develops online travel software for destination and travel portal websites. The BookDirect™ search engine from JackRabbit is designed to improve website functionality and usability in order to enhance the visitor's experience and increase room nights in the selected destination on city and state tourism (DMO) websites in North America. Consumers enter dates into the engine to search for rates and availability for rooms and then click to book directly with the lodging properties, rather than an online travel agent. By linking consumers directly to lodging properties to complete their bookings, the BookDirect™ search engine creates the best consumer experience for booking rooms that leaves the most profit with the lodging property.  Over 400,000 consumers a month use the BookDirect engine that is embedded on over 200 city and state tourism websites. For more information, visit


Mulberry Marketing Communications 
Megan Davidson
(312) 664-1532

IDeaS Marketing Manager
Star Bazella
(952 ) 698-4200
JackRabbit Systems
Katie Busch, Account Supervisor
 +1 312 397 6025

Also See: Marco Polo Hotels Sees Benefits Following Implementation of IDeaS V5i Revenue Management Solution; Leading provider of revenue management solutions in place to help Marco Polo achieve improved market position through a renewed focus on revenue and pricing optimization / April 2010

IDeaS Revenue Optimization Appoints Fabian Specht as Regional Managing Director, EAME / March 2010

Marina Bay Sands in Singapore Selects IDeaS Industry Leading Integrated Revenue Management / February 2010

Hoteliers Turn to Revenue Specialists to Boost Returns in a Soft Economy; Rise in hotel revenue management support in 2009 as IDeaS Advantage records double digit growth, works with number of new partners worldwide / February 2010

IDeaS Sets Industry Standard with 20 Years of Revenue Management Experience / February 2010

Will 2010 Be The Year Of (Missed) Opportunities? / Klaus Kohlmayr / December 2009

IDeaS Announces Second Round of Winners of IDeaS Cornell Revenue Management Scholarship / November 2009

IDeaS Helps Hoteliers Gain Confidence and Validate Pricing Strategies with Launch of Rate Optimization Service; New service optimizes hotel’s rate spectrums, improves revenue without change to existing business practices / October 2009

IDeaS Revenue Management System Further Expands in Resort Segment with Addition of Grove Park Inn / August 2009

IDeaS Revenue Optimization and Multi-Systems Inc. Complete Certified System Integration / July 2009

IDeaS Revenue Optimization Brings Accuracy and Consistency to Forecasting and Reporting with IDeaS V5i Forecasting Solution / June 2009


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