News for the Hospitality Executive
Pirate Exhibitor Prevention Maintains HITEC 2010's
|AUSTIN, TEXAS (May 17, 2010) – To maintain its
plans for preventing pirate exhibitors (also known as Outboarders or
at HITEC 2010® (Hospitality
Technology Exposition and Conference) have been established for the
upcoming show. It is common for unaffiliated or non-exhibiting vendors
to take advantage of the show's popularity by promoting their wares
up to and near the show, or on the exhibit hall floor in an unofficial
capacity. Some plan product demonstrations and similar events to
attendees from conference organizers and supporters. Such practices
the show's worth to its supporters and organizers. The producer, HFTP®
(Hospitality Financial and Technology Professionals), is enacting
measures to restrain pirate exhibitors, including rules prohibiting
companies from associating themselves with HITEC, stepping-up security
and increasing awareness of the issue among HITEC constituents and
“Pirate vendors ultimately damage the overall success of the show for all involved,” said Lucinda Hart, CAE, HFTP's COO. “The official exhibitors and service providers spend thousands of dollars to be part of HITEC, and we feel it is our responsibility that they get the best experience possible at the show. Companies that attempt to circumvent the system should be on notice that HFTP will do everything it can to protect the integrity of HITEC.”
Entering its 38th year, HITEC is considered to be the hospitality technology industry's must-attend event, annually gathering many influential industry players. It is an opportune time for vendors to gain a significant audience, leading to numerous satellite events and promotions hosted by exhibitors and non-exhibitors alike. As a result of HFTP's continual pirate awareness campaign, attendees in the past have notified the association of non-exhibiting vendor events. In response, HFTP contacts the event's hosts to inform them of their violation and its negative impact on HITEC. While some pirate exhibitors know they are participating in an unethical practice, many non-exhibiting, new industry players don't realize that such actions devalue the show for exhibiting vendors.
“We have found that in most cases, this type of behavior is a simple misunderstanding and is rectified immediately,” said Frank Wolfe, CAE, HFTP CEO. “At a past HITEC, one particular non-exhibiting vendor was so appalled that his event had impacted the paying vendors in a negative way that he made a donation to HFTP immediately following the event. He wanted his clients to understand that his organization did not want to build their business under a cloud of possible unethical behaviors.”
To prevent pirate exhibitors, HFTP employs the following techniques:
A housing pirate is an unauthorized housing provider that often claims a vague affiliation with a conference and offers reduced rates to attendees. The only housing bureau associated with HITEC is the one located on the HITEC web site.
Attendees approached by a hotel company other than the HITEC housing bureau or non-exhibiting vendors with invitations to attend product demonstrations or similar events at HITEC are asked to e-mail email@example.com to notify HFTP.
HITEC 2010 is the world's largest hospitality technology exposition and conference. The conference is June 21-24 at the Orange County Convention Center in Orlando, Fla. It offers attendees a one-stop shop for essential education, access to experts and hospitality technology vendors, networking with top leaders in the industry and the resources to find cost-effective ways to improve company bottom lines.
Visit www.hitec.org for complete information about all conference and exhibition events, including a full conference schedule, Buyer's Guide with a list of exhibitors, a map of the exhibit hall and the most current HITEC news. For more information, contact the HFTP Meetings & Special Events Department at firstname.lastname@example.org, (800) 646-4387 or +1 (512) 249-5333.
HFTP, Austin, Texas, USA and Maastricht, The Netherlands, founded in 1952, is the global professional association for financial and technology personnel working in hotels, clubs and other ho spitality-related businesses. HFTP provides first class educational opportunities, research, and publications to members around the globe including, the premiere hospitality technology conference HITEC--founded in 1972. HFTP also awards the only hospitality specific certifications for accounting and technology --the Certified Hospitality Accountant Executive (CHAE) and the Certified Hospitality Technology Professional (CHTP) designations. HFTP was founded in the USA as the National Association of Hotel Accountants.
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