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Hassan Allam Properties Developing the 600-room
Baia Bianca Resort in Sharm el Sheikh, Egypt

New York, NY (May 5, 2010) International design and architecture firm Perkins Eastman joins Egyptian developer Hassan Allam Properties to unveil the design for a new hotel in the Baia Bianca development in Sharm el Sheikh, Egypt. Facing the Red Sea at the foothills of the Sinai Mountains, the 45,000 sm (484,375 sf), 600-key hotel will offer an intimate, authentic guest experience by incorporating local design traditions, connection to the outdoors, and amenities that take advantage of the unique site.

The five-star Baia Bianca Hotel will be strikingly contemporary while remaining familiar to its sense of place and context. The design of the hotel takes its inspiration from the simple forms of early architecture on the Sinai, incorporating the colors, patterns, and materials found in the region. White walls adorned with simple openings, pergolas, shutters, and canvas awnings create a vocabulary of openness and harmony. Natural stone used as accents create a connection with the Sinai Mountains.

Shawn Basler, principal in charge of the project and the firm’s global hospitality group, says, “This hotel will combine the best in global hospitality with the unique characteristics and traditions of the region—offering guests a truly unique experience.”

The hotel is designed around a series of courtyards, creating intimacy while adding a level of privacy and exclusivity. Guestroom wings are connected by interior courtyards which break up the corridors and create a more personal entrance to each room, while individual guestrooms are organized around a series of outdoor garden courtyards. Each guestroom overlooks either the central Baia Bianca Lagoon or the Sinai Mountains, and each are designed with a balcony designed as an extension to the living area.

Construction on the new resort is expected to start in May 2010, with an expected completion date of May 2012.

About Perkins Eastman
Perkins Eastman is among the top architecture and design firms in the world. The firm prides itself on progressive and inventive design that meets client goals and enhances the human experience. Because of its depth and range, Perkins Eastman works seamlessly with developers and owners on assignments from niche buildings to complex projects that enrich whole communities. Projects range from high-end residential, commercial, hotels, retail, office buildings, and corporate interiors, to schools, hospitals, museums, senior living and public sector facilities. Perkins Eastman provides award-winning design through its domestic offices in New York, NY; Boston, MA; Arlington, VA; Charlotte, NC; Chicago, IL; Oakland, CA; Pittsburgh, PA; and Stamford, CT; and internationally in Dubai, UAE; Guayaquil, Ecuador; Mumbai, India; Shanghai, China; and Toronto, Canada.

About Hassan Allam Properties
Hassan Allam Properties is a leading real estate developer in Egypt with a portfolio of some of the country’s best known residential and leisure communities. Founded in the 1990s to pioneer leisure communities on Egypt’s Mediterranean coast, the company today specializes in luxury residential communities throughout Cairo and exclusive leisure resorts along Egypt’s famous Red Sea coastline. 

Hassan Allam Properties is a subsidiary of Hassan Allam Holding, one of Egypt’s largest construction and real estate development groups with extensive operations in the MENA region. Founded in the 1930s, as a small family entity, this privately held group today employs more than 11,000 individuals at home and throughout the Middle East.

Hassan Allam Properties (HAP) is one of Egypt’s leading property developers, with a large portfolio of residential and leisure developments in prime locations throughout Egypt. These include some of Egypt’s most famous 5 star residential communities such as Swan Lake Katameya and Swan Lake Sixth October, Park View Katameya, Seasons Residence Katameya. Our leisure communities on the Red Sea Coast include Little Venice Golf Resort in Ain el Sokhna and the Baia Bianca Resort in Sharm el Sheikh. We recently entered the hospitality business with the launch of a boutique hotel, The Jaz Little Venice Hotel in our Little Venice Resort. This is the first of a number of hotels developments planned.


Steven Yates

Also See: Hilton International Grand Vacations Company Opens First Time Ownership Project in Red Sea Resort of Sharm El Sheikh, Egypt / June 2002

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