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Beth Hogberg Appointed Director of Sales and Marketing
for the Hotel Indigo-Atlanta Downtown

ATLANTA, GA (May 17, 2010) – Hotel Equities ( recently named Beth Hogberg the Director of Sales and Marketing for the Hotel Indigo-Atlanta Downtown.  
Ms. Hogberg has responsibility for initiating sales and implementing the marketing strategy for both corporate and leisure market sales for the hotel under the leadership of Elizabeth Derby, HE Director of Sales and Marketing.   Capitalizing on the hotel’s amenities and services, she works closely with General Manager Deanna LoRusso.  
“We’re pleased to have Beth apply her wealth of sales experience and leadership skills to Hotel Equities’ first hotel management contract in downtown Atlanta,” said Elizabeth Derby. “Her genuine enthusiasm for the market and this unique boutique property will help it reach its potential.”
Ms. Hogberg has spent six very successful years as Director of Sales for five of Hotel Equities’ Atlanta area hotels, including The Lodge at Simpsonwood, a retreat and conference center located in Norcross.  Previously, she served as Senior Account Manager with USA TODAY with responsibility for sales, marketing and promotions to the hospitality and food service industries in a five-state territory.  
“I enjoy the challenge of building new business and fostering the relationships with current accounts,” said Ms. Hogberg.  “I am excited to be part of the Downtown Atlanta Community to represent Hotel Equities at this unique new boutique hotel.”    
Residents of Suwanee, Georgia, Ms. Hogberg and her husband Bob are the parents of two sons.  She enjoys spending time with friends and family on their boat at Lake Lanier.  
Hotel Equities (HE) is an Atlanta-based full-scale hotel management, development and consulting firm. Frederick W. Cerrone, CHA, serves as President and CEO.  In its portfolio, HE presently lists 47 properties in its portfolio. For more information, visit

Margaret M. Jones
Dir. of Public Relations

Also See: Hotel Equities Awarded Management Contract for the 150-room Hotel Indigo Atlanta Downtown, Created by Renovating the Historic Carnegie Building / February 2010

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