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Benchmark Hospitality International Appoints Barry Anderson
Regional Vice President Sales & Marketing


 
The Woodlands (Houston), Texas, May 2010 � Benchmark Hospitality International has named Barry Anderson regional vice president sales & marketing for the leading, privately-held hospitality management company.  Ted Davis, Benchmark�s vice president sales & marketing, made the announcement. 
 
"We welcome Barry to Benchmark Hospitality International," said Mr. Davis.  "He comes to our company with senior-level sales & marketing expertise across major hotel brands, as well as extensive industry contacts, which will serve him well in his new position.�
 
Prior to joining Benchmark Hospitality, Barry Anderson was principle for Anderson Hospitality Advisory Services, a company he launched in 2008, which provided sales, marketing and branding expertise to clients throughout the hospitality industry.  Previous to this, Mr. Anderson served as vice president sales & marketing for Ginn Hotels and Resorts, responsible for the company�s properties in Florida and the Bahamas.  While in this position, Anderson established a highly successful central reservations office for the brand.
 
For over a decade, Mr. Anderson served as vice president sales & marketing for the Peabody Hotel Group, overseeing a collection of 11 luxury hotels and resorts.  In this role, he was instrumental in establishing a system-wide central reservations center and was active in hotel acquisitions, as well as brand positioning initiatives for the company.  For several years, Mr. Anderson also held property-level sales and marketing responsibilities for the Peabody Orlando, in addition to his corporate role.  
 
Earlier in his career, Anderson served in sales & marketing leadership positions for Hyatt Hotels & Resorts Corporation at properties located in Virginia, Kentucky, Hawaii and California.  
 
Barry Anderson was the first sales & marketing executive to serve on the Board of Directors for Preferred Hotels & Resorts Worldwide.  He has held leadership roles within the Preferred organization and the Orlando / Orange County Convention & Visitors Bureau.  Mr. Anderson has led award-winning sales, marketing and public relations teams throughout his career.  He is a past Director of Sales & Marketing of the Year for Hyatt Hotels, and has served as Adjunct Professor at the University of Central Florida School of Hospitality Management.  Anderson is a graduate of Pennsylvania State University where he earned a Bachelor of Science degree in Hotel Administration.  He is relocating to The Woodlands with his family.
 
Benchmark Hospitality International is a leader in the management and marketing of resorts, conference centers, hotels, and Personal Luxury Hotels�.  The independent company, launched in 1980, is a founding member of the International Association of Conference Centers.  Benchmark Hospitality is a worldwide organization operating properties in major metropolitan and resort destinations.  Benchmark's international headquarters is located in The Woodlands, Texas, near Houston.  The company�s northeast regional office is in New Jersey, with international offices in Tokyo, Japan, and Santiago, Chile. For the location of Benchmark�s properties and additional information, visit www.benchmarkhospitality.com.        
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Contact: 

Ken Ellens
Ken Ellens Communications 
201-758-2864 / 201-758-2865-Fax
[email protected]
 

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Also See: Benchmark Hospitality International Names Ted A. Davis Vice President Sales & Marketing / March 2010
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