News for the Hospitality Executive
Waterpark Resorts Supply and Demand
|By David J. Sangree, MAI, CPA, ISHC
June 21, 2010
Summary: Hotel & Leisure Advisors, LLC’s (H&LA’s) summer 2010 survey of indoor waterpark resorts and outdoor waterpark resorts in the U.S. and Canada indicates that the number of waterpark resorts continues to climb, although at a much slower pace than in previous years. In this year's article, we have separately segmented resorts with indoor waterparks from resorts with outdoor waterparks because they represent two distinct types of waterpark resorts.
New indoor waterpark resort projects are expected to decline in 2009 and 2010 after a steady growth from 2004 through 2008. However, despite the economic recession in both the United States and Canada, a number of exciting new projects have opened or will open in 2010, which will create leisure opportunities for family travelers.
Our research indicates there are 144 open indoor waterpark resort properties in the United States and Canada as of June 2010. There have been or will be two indoor waterpark expansions to existing hotels and seven expansions to existing indoor waterpark resorts projected for 2010. Our survey found that in 2010 the growth in indoor waterparks in terms of square footage will be the smallest in over ten years. As for outdoor waterparks, Hotel and Leisure Advisors has identified a total of 38 resort hotels with outdoor waterparks located in 13 different states throughout the United States as of June 2010. Developers are still showing significant interest in constructing new indoor and outdoor waterparks at hotels and resorts but, due to the current challenges of finding financing and investors for these entertainment-related projects, most projects are in a holding or planning pattern.
Definitions: An indoor waterpark resort is defined by H&LA
as a lodging establishment containing an aquatic facility with a minimum
of 10,000 square feet of indoor waterpark space and inclusive of amenities
such as slides, tubes, and a variety of indoor water play features. Although
numerous hotels label their indoor pools as waterparks, those with less
than 10,000 square feet should be categorized as properties with water
features rather than as waterparks. H&LA has divided indoor waterpark
resorts into two categories: hotel with indoor waterpark and indoor waterpark
destination resort. A hotel with indoor waterpark is a hotel with
an attached indoor waterpark with 10,000 to 30,000 square feet of indoor
waterpark space where the indoor waterpark serves as an amenity of the
hotel versus a true destination. An indoor waterpark destination resort
is a resort with more than 30,000 square feet of indoor waterpark space
and is considered a true destination resort, where families visit on a
year round basis primarily to visit the waterpark and secondarily to visit
other attractions or events in the area. An indoor waterpark destination
resort will typically have a number of slides and pools and high quality
theming. A hotel with a smaller indoor waterpark may offer only a
few slides and pools with little or no theming.
Existing Supply of Indoor Waterpark Resorts: We have conducted a survey to determine the number of indoor waterpark resorts that were open as of year-end 2009 and those that are projected to open or expand by year-end 2010.
We have been tracking the supply and demand of indoor waterparks since 1998. The following table indicates the growth in supply of indoor waterpark resorts between 1999 and 2009. The figures used for the waterpark square footage are calculated from the net indoor waterpark area which excludes areas such as the arcade, gift shop, mechanical rooms, etc. For advertising purposes, some resorts indicate higher figures because they include these additional spaces.
CoCo Key Resorts are the second largest chain of indoor waterpark resorts and account for nine properties, as of year-end 2009, that are connected to a variety of hotel franchise properties. Their 10th property opened in the spring of 2010 in Orlando, Florida. The remaining destination resorts are independently owned. Between 2006 and year-end 2009, 41 additional indoor waterpark resort properties have opened in the United States and Canada. Eighteen of the 39 are considered indoor waterpark destination resorts. The following chart indicates the number of indoor waterpark resorts open as of June 2010 and their locations by state and province.
The chart indicates that the states of Wisconsin, Minnesota, and Michigan offer the most indoor waterpark resorts. The majority of indoor waterpark resorts in the United States are independent properties that are not affiliated with a national hotel franchise, while in Canada the majority of properties are affiliated with a national franchise. We have included the Great Wolf Lodge properties as independent properties, although they have created a national brand affiliation. Indoor waterparks connected to franchise hotels represent approximately 40% of the room supply in the United States. The following table indicates the chains which offer the most properties connected to indoor waterparks.
Resorts with Outdoor Waterparks: For the first time, we have separately segmented out the resort with outdoor waterpark category. A number of resort properties are considering adding outdoor waterparks to their resorts to enhance the guest experience and provide more leisure options for families. The following chart represents the current open supply of resort hotels with outdoor waterparks in the United States.
Hotel and Leisure Advisors has identified a total of 38 resort hotels with outdoor waterparks located in 13 different states throughout the United States. Of this number, seven are franchised properties and the remaining resorts are independent properties. Resort hotels with outdoor waterparks represent a total of 19,114 guest rooms with an average of 503 guest rooms per resort. A total of 21 of these resorts have an indoor waterpark component to their properties in addition to their outdoor waterpark amenities.
Performance of Indoor Waterpark Resorts: In spite of the economic slowdown, the performance of many indoor waterparks continues to be positive. For example, the Great Wolf Lodge chain reported relatively strong occupancy and average daily rate for year-end 2009 as compared to 2008. For 2009, the chain reported an overall occupancy percentage of 59.8% with an average daily rate of $244.79. The 10.4% decline in RevPAR for all Great Wolf Lodge properties was better than the national hotel industry’s 2009 decline of 16.7%. Other well-run properties we reviewed in 2009 exhibited similar higher levels of performance, indicating a trend by travelers to take shorter vacations and stay closer to home.
Although the performance of many indoor waterpark resorts continues to be positive, other properties have not fared as well. Several properties have been foreclosed or gone bankrupt in 2009 and 2010 and some have subsequently resold. These properties include the Double JJ Resort in Rothbury, Michigan; Three Bears Lodge in Warrens, Wisconsin; Lodge at Cedar Creek in Rothschild, Wisconsin; Sheraton with Coco Key Waterpark in Arlington Heights, Illinois; KeyLime Cove in Gurnee, Illinois; and Fort Rapids Indoor Waterpark Resort in Columbus, Ohio. These properties are currently working through bankruptcy or foreclosure proceedings and have either recently sold or are in process of being sold in 2010.
The challenges faced by these properties and others indicate the need for strong management and marketing for an indoor waterpark resort. Properties need to plan well for financing and other financial issues. Those properties suffering financially were unable to achieve a strong enough level of performance to pay outstanding balances on loans and other expenses.
2009 Openings: We analyzed the openings or expansions of indoor waterpark resorts which occurred in 2009. Based upon our research, 16 indoor waterpark projects opened or expanded in the United States and Canada as shown in the following table.
The previous chart includes three stand-alone destination indoor waterpark properties without attached hotels, which are not included in our indoor waterpark resort table. These three properties are located in British Columbia, Michigan, and New Jersey. We have included these properties because they are large and offer a wide range of indoor waterpark amenities, including Flowriders and various other slides and attractions. Of the remaining 13 hotel projects, only three represent new construction indoor waterpark destination resorts. The new construction resort properties include the Valley of the Springs Resort in French Lick, Indiana; the Great Wolf Lodge in Concord, North Carolina; and the Hope Lake Lodge at Greek Peak ski resort in Cortland, New York.
2010 Openings: We have tracked the openings or expansions of indoor waterpark resorts in 2010. The following table indicates properties that are projected to expand or open in 2010.
We have highlighted the following recent openings of and changes to waterpark resorts:
Conclusion: Waterpark resorts have emerged as a leisure option for families looking for a convenient weekend getaway or vacation. Historically, the indoor waterpark resorts were located in the Wisconsin Dells region, but growth continues throughout the United States. An important trend is occurring in the indoor waterpark resort development field: larger resorts, such as the new generation Great Wolf Lodge properties, are achieving stronger levels of performance than the smaller indoor waterpark additions to existing hotels or new construction properties. Because the larger properties (with waterparks over 60,000 square feet) offer a greater number of amenities, families return to those resorts more often. As a result, these properties are able to achieve higher levels of occupancy and average daily rate despite their higher room counts.
We project continued interest in the development of indoor waterpark resorts in the northern United States because these resorts offer an attractive year-round leisure opportunity for families and attractive investment returns for developers. We also project growth in resorts with outdoor waterparks in the southern United States since they represent a lower cost of construction and can boost a hotel’s performance.
With the current challenges in the financing market, we project the current slowdown in growth to continue through the remainder of 2010 but project increased growth in 2011, 2012, and beyond as lending opportunities increase. The advantage to the current lack of lending is that current owners of waterpark resorts are less likely to face new competition. Before a new project is developed, we recommend a thorough feasibility analysis be performed to ensure that the project's return on investment is adequate for the development. For existing projects, we recommend a creative and experienced management team be hired in order to generate a higher level of demand for the property.
David J. Sangree, MAI, CPA, ISHC is President of Hotel & Leisure Advisors, a national hospitality consulting firm. Mr. Sangree’s expertise is in the appraisal and analysis of hotels, resorts, indoor waterpark resorts, waterparks, amusement parks, conference centers, ski resorts, and golf courses. He has performed studies on more than 1,000 existing and proposed hotels in more than 46 states in all price ranges including economy, full-service, extended-stay, and luxury hotels and resorts including indoor waterpark resorts. He has been an active appraiser/consultant since 1987 and also has 10 years of work experience in the hotel/restaurant industry including management positions with four Westin Hotels properties.
Mr. Sangree is a nationally recognized expert on indoor waterpark resorts and has visited most of the open waterpark properties in the United States and Canada. He has performed more than 200 studies of hotels and resorts with indoor waterparks since 1999, and he maintains a database of statistical information concerning indoor waterpark resorts. Mr. Sangree was named one of Aquatics International Magazine’s “Power 25” in 2008. In their profile Aquatics International named Mr. Sangree as one of the first consultants serving the waterpark resort industry and credited him with shaping some of the latest industry trends through his expertise and experience in the waterpark resort market. Mr. Sangree has appeared on Good Morning America and CNBC on special reports concerning resorts and waterparks.
Mr. Sangree will be speaking at the World Waterpark Association's annual convention and development workshop that will be held in San Antonio the week of October 6 – 9. More information about the convention can be found at the association's website, www.waterparks.org. He can be reached via telephone at 216-228-7000 ext. 20 or via e-mail at firstname.lastname@example.org.
Hotel & Leisure Advisors, LLC
|Also See:||Indoor Waterpark Resorts Supply and Demand Mid-Year 2009 Update / David J Sangree / July 2009|
|Financing Your Indoor Waterpark Resort in 2009 / David J Sangree / September 2009|
|Indoor Waterpark Resorts Grow and Face Challenges in 2009 / David J. Sangree / February 2009|