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White Paper Reveals Key Internet Marketing Strategies

HSMAI and VIZERGY® Help Hotel Executives Gain Valuable Insight

Jacksonville, FL (June 17, 2010) – With the dramatic growth of the Internet and the increase of travel shoppers who research online, many hospitality professionals still struggle to use a cohesive Internet marketing strategy.  To better understand these trends, a new white paper by HSMAI, in conjunction with VIZERGY, explores through a survey of hotel executives how hotels and resorts can implement effective strategies.

The white paper, Best Practices for Maximizing Your Hotel’s Online Revenue & ROI, written by Kathleen Cullen, provides results from actual hoteliers who shared their experiences and areas of focus as it relates to Internet marketing and help for hoteliers to establish a comprehensive Internet marketing strategy.  It takes an in depth look at Website design best practices, effective marketing strategies and the importance of understanding analytics.  The white paper also reveals practical ways to avoid common pitfalls often seen in hotel Internet marketing.

“This white paper provides the results from actual hoteliers who shared their experiences, areas of focus as it relates to marketing, key metrics and best practices,” says Inspire Resources Founding Partner Kathleen Cullen.  “The goal is to provide an educational resource whereby hotel professionals can review the white paper and use it as a tool to assess current strategies, understand the areas for improvement and create a plan to action.”
The paper is broke down in three categories: Websites, Marketing and Measurement.  Each category includes the survey findings related to the respective topic, as well as recommended best practices and implications for each.  Some of the most interesting highlights of this study include the following discoveries:
  • 70% of properties see their greatest returns in online investments
  • 40% of respondents do not have a social media strategy
  • 83% of hoteliers are using search engine optimization (SEO)
  • 65% only spend 1 - 5 hours a week evaluating their online presence
To obtain a free copy of the HSMAI/VIZERGY white paper, visit
VIZERGY®, recognized as the global search marketing leader, provides Internet marketing for hotels, resorts, luxury apartments, condos and vacation rental communities.  Established in 1998, VIZERGY offers results driven hotel Internet marketing strategies, digital design services e-commerce solutions, an online reservation system and GDS services. VIZERGY’s award winning track record and proprietary software helps clients drive more revenue and aggressively compete online.

For more information on VIZERGY and its services, please visit, call Amakeda Ponds at 904.389.1130 Ext. 179 or email  Join us on Facebook and Twitter.


Amakeda Ponds
Marketing Manager
904-389-1130 ext. 179


Also See: Content Managed Mobile Websites Change the Game for Hoteliers; VIZERGY® Helps Hoteliers Stay Ahead of the Curve / June 2010

Technology Changes at the Speed of Light, so Must Your Knowledge; VIZERGY® Webinars – Free Hotelier Education from the Leaders in Search Marketing / May 2010

Positive Signs for the Hotel Industry; Hotels See Online Growth, even though Recession Still Brings Caution / March 2010

New Survey Provides Hoteliers Insight on Industry Trends; HSMAI and VIZERGY® Partner to Create Best Practices for Hoteliers / March 2010

New VIZERGY® Webinars – Increasing Website Bookings and Social Media; Free Expert Advice from the Search Marketing Experts / February 2010

VIZERGY® President & CEO Joe Hyman Earns Prestigious Honor; Named one of HSMAI s Top 25 Most Extraordinary Minds in Sales & Marketing / January 2010

New Internet Tool Makes Hoteliers' Lives Easier; VIZERGY® s My Web World® Undergoes Major Enhancement / January 2010

VIZERGY® Undergoing Expansion; Hotel Internet Marketing Company Thrives in Tough Economy / December 2009

VIZERGY® Wins Prestigious Adrian Awards; Company Recognized for Best in Web Marketing by the Hospitality Sales and Marketing Association International (HSMAI) / November 2009

VIZERGY® Webinars Internet Marketing and Social Media; Free Expert Advice from the Leaders in Search Marketing / November 2009

VIZERGY® Webinar Internet Marketing: Are You Doing the Basics? Free Expert Advice from the Leaders in Search Marketing / October 2009

WNW Hospitality Experiences Success with Aggressive Online Marketing; WNW generates significant increase in group leads in first few months / September 2009

VIZERGY® Enhances its Long-standing Google Qualified Company Status; Company s Entire Search Marketing Team now Google Qualified / September 2009

VIZERGY® Webinar Free Advice from Hotel Internet Marketing Leaders; Social Media How do I know where to start? / September 2009

New Distribution Management Tool Connects Directly to Expedia; VIZERGY® offers new tool linking hoteliers to over 70 Expedia affiliated sites / August 2009

VIZERGY® Webinar Free Expert Advice from the Leaders in Search Marketing / Internet Marketing: How to Drive Website Traffic / August 2009

VIZERGY® - One of the 50 Fastest Growing Private Companies in NE Florida; Hotel Internet Marketing Company Honored for Rapid Growth / August 2009

VIZERGY® Webinar – Internet Marketing: Are You Doing the Basics? Free Expert Advice from the Leaders in Search Marketing / June 2009

Hoteliers Seek New Ways to Cut Spending; New Tool Offers More Control of Web Site for Less / March 2009

VIZERGY® Honored with Prestigious Adrian Awards; Company Wins Seven Awards, Including Two Gold, from Hospitality Sales and Marketing Association International (HSMAI) for Best in Web Marketing / November 2008

Hotel Internet Marketing Company VIZERGY® Celebrates 10 Years of Profitability / September 2008

2,000 Hoteliers Manage Multiple Web Activities with Ease; VIZERGYTM's My Web WorldSM Platform Makes it Possible / June 2008

Web 2.0 Continues to Transform Hospitality Industry; VIZERGY's Oklahoma City Workshop Offers Hoteliers Tips for Success / May 2008

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