What can hotels do NOW to get their fare share of this group demand increase and prospect and close group business in every market segment?   What can hotels do to keep from �giving the house away� and book profitable group business?

In this summer school webinar series we will explore these issues and hear from sales people that are doing it and trends from experts and suppliers to the industry.

Corporate Groups � Follow the Money!  In this webinar we will discover 

� Who has the money in the post recession economy
� What meeting planners are looking for now
� Where to find and engage them
� The role of social networks in the process
� Incorporating 2.0 tools to get their attention and engage them
� Taking the process to the close 

Government Groups � Stimulus Recipients and Regulators.  Government per diems and meetings at per diem have been welcome during the recession.  Will you still love them next year?  In this webinar we will learn:

� Why this will continue to be an important group segment 
� Which agencies and organizations were beneficiaries of stimulus grants
� Social networks and the government group market
� Using government programs to gain visibility in the government group market 
� Building �value adds� into per diem rates
� Building and maintaining relationships

SMERFE and Weekend Groups � The Recession Resistant Market Segment.   Social and sports groups have been the bright spot in groups business during the recession although extremely �value� driven.  In this webinar we will explore how to find and respond to this �hidden� market.

� Web 2.0 tools to locate these groups
� FaceBook and social groups � attracting Fans & Friends
� Cross marketing and referrals
� The wedding �clusters�
� Monitoring and using social network mentions and reviews as testimonials
� What they really, really want from a hotel

The Association Market � The Whole Enchilada or Tacos?  Large association meetings (the enchiladas) are lucrative but can demand some serious concessions for a host hotel.  However, most large associations also have chapters that hold smaller meetings (tacos) that hotels of any size can host.

In this webinar we will discover:

� The advantages for hosting large association meetings and working with CVB partners
� How to discover the �tacos� in large association�s smaller chapter meetings 
� The �tacos� of small local and regional associations and where to find them 
� Getting on an associations �radar� � online professional and trade publications 
� Developing compelling RFPs for �enchiladas� and �tacos�
� Social networks and planner sites to participate in and engage decision makers
� Building and maintaining relationships with planners

In this web cast we will engage an association planner and event suppliers to convey what associations look for in venues and how to appeal to this segment.  This webinar will be held on July 27 at 1pm EDT, Noon CDT, 11am MDT and 10am PDT.  To register click here.

Due to the complexities of the PayPal platform in offering multiple choices, we are requesting that if you register for more than one please send an email to [email protected] indicating which ones you would like to attend and we will send you a confirmation . Thank you in advance!

Each webinar is a hour in duration and will be recorded and distributed to all of the participants.  At the end of the series it will give the participants a complete library of how to increase share in each of these segments. 

Each webinar is $99 for each participant and $89 for two from one hotel or company attending a webinar.  The fee for two webinars is $179, for three is $259 and for the entire series is $319.  If a company would like to purchase multiple webinars for more than one location please contact the company at [email protected] or (303) 618-4065. Carol Verret And Associates Consulting and Training offers training services and consulting in the areas of sales, revenue management and customer service primarily but not exclusively to the hospitality industry. To find out more about the company click on www.carolverret.com. To contact Carol send her an email at [email protected] or she can be reached by cell phone (303) 618-4065.  Visit www.hotelsalesblog.com.