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Trust International Upgrades TrustConnect RMS Interface to
 IDeaS to Generate Additional Revenues for Hotels


THON Hotels among first to benefit from new functionality

Frankfurt, Germany, June 23, 2010 -  – Trust International has worked with its partner, IDeaS, to enhance the Trust|Connect Revenue Management System (RMS) to facilitate advanced revenue generation by recommending optimal rates. Thon Hotels Benelux, a partner hotel of WORLDHOTELS, has become the first user to benefit from the enhancement, with expected increase of 10-15% more revenues as a result of using the new Trust|Connect RMS functionality.
 
Including and supporting new functionalities requested by hotel groups, the interface to IDeaS V5i includes an additional “Best Available Rate (BAR) by Day” message type to complement the BAR by Length of Stay (LOS) functionality.  This enables streamlined maintenance for hotels and increased revenues.
 
“As part of Trust’s eXperience Better Business campaign, Trust, IDeaS and WORLDHOTELS cooperated closely to quickly activate these new functionalities to their fullest extent and further support our hotel clients’ yield management,” said Richard Wiegmann, Managing Director of Trust International.  “We pride ourselves on really caring about our customers and their businesses, and with this new featured we’ve proven it once again. The close cooperation and flexibility between our companies made it possible to accommodate Thon Hotels’ request for a different type of Best Available Rate scenario, which worked out better for them.”
 
Bastian Briole, Cluster Revenue Manager of Thon Hotels Benelux, said, “Based on the previous success the WORLDHOTELS affiliated hotel Grand Elysee Hotel in Hamburg experienced with the Trust RMS interface to IDeaS V5i, we were eager to explore how it could be adapted to fit our needs. We are extremely pleased that through close cooperation between Trust, IDeaS and WORLDHOTELS, they met what seemed to be a major challenge for the benefit of our hotels.”
 
It is critical for our hotels to accurately use price inventory, taking into account future demand and competition,” said Robert Hornman, Managing Director of WORLDHOTELS. “The rate recommendations streamline the pricing for our hotels based on proven formulas. This eliminates the extensive research and manual data entry previously required. At the same time, the IDeaS V5i revenue management solution optimizes revenue for our hotels. The functionality has already significantly increased revenue for hotels such as the Grand Elysee in Hamburg and for the Thon Hotels Benelux and we will recommend the winning combination of the IDeaS V5i interface and the Trust|Connect RMS to our other affiliate hotels.”

 
MEET TRUST AT HITEC 2010 - JUNE 21 - 24, 2010
ORANGE COUNTY CONVENTION CENTER,
ORLANDO, FL - USA

About IDeaS Revenue Optimization

IDeaS, an SAS COMPANY, is the premier provider of Pricing, Forecasting and Optimization solutions and services. IDeaS’ Solutions are implemented via Software as a Service (SaaS) deployment with very little infrastructure, guaranteeing small upfront costs and easy implementation. IDeaS Advantage and IDeaS for Success services help at all levels of a client’s organization—strategic through operational— and our integrated approach differentiates IDeaS from the competition and creates the foundation for a successful partnership. Headquartered in Minneapolis, IDeaS has technology, support, sales and distribution offices in North and South America, the United Kingdom, Europe, Africa, the Middle East, Australia and Asia. For more information, visit www.ideas.com.

About WORLDHOTELS
  • WORLDHOTELS is an exclusive collection of the world's most unique independent hotels. Under the banner "Unique Hotels for Unique People", it now has 450 affiliate properties in 250 destinations and 65 countries worldwide.
  • Celebrating 40 years of excellence, the company's mission is to offer business and leisure travellers easy access to a wide range of 4 and 5 star hotels with character and distinction. Each hotel in the WORLDHOTELS portfolio has passed a rigorous selection process and meets the group’s stringent quality standards. Over 1000 quality criteria are anonymously tested on an annual basis.
  • WORLDHOTELS' guests benefit from an extensive selection of partnerships, including frequent flyer programmes from 17 of the world's leading international airlines, including Air France/KLM, United Airlines, Cathay Pacific and Lufthansa.
  • Through an unparalleled range of services covering global marketing, sales, training, and e-commerce as well as state-of-the-art distribution and technology, WORLDHOTELS gives independent hotels the collective strength of a global hotel brand whilst still allowing them to retain their individual character and unique identity.
 For reservations or information, visit worldhotels.com.
 
About Trust International Hotel Reservation Services GmbH
Trust International
Trust International is one of the world’s leading CRS providers and international hospitality partners. Trust’s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.

Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services.
 
Established in 1989 Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value.
 
For further information about Trust International please contact:
Trust International Hotel Reservation Services
Marketing Department
Tel: +49(0)69 664 089 1502
[email protected]

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For Trust:
Julie Shepherd
Accentuate PR for Trust International in North America
Tel. +1 815 479 1833 –
[email protected]
 
Christiane Seelgen
Trust International
Tel.+49 (0)69 66 40 89 15 03 -
[email protected]

 For IDeaS
Megan Davidson
Mulberry Marketing Communications for IDeaS
+1 312 664 1532 -
[email protected] 
 
For WORLDHOTELS
Andrea Hammes
Tel.+49 (0)69 66 056 255 –
[email protected]

For Thon Hotels Benelux
Reservations: +32 (0)2 700 7878 – [email protected]
Sales Department: +32 (0)2 205 1508 – [email protected]
www.thonhotels.be

 

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