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IDeaS Revenue Optimization Appoints Rupert Gutteridge
as Regional Director of Sales, EMEA

IDeaSLondon, UK & MUNICH – 07 June, 2010 – IDeaS Revenue Optimization, the leading provider of hospitality revenue management and optimization solutions, has today announced the appointment of Rupert Gutteridge as Regional Director of Sales, EMEA.
Rupert will replace former long-serving Regional Director of Sales, Fabian Specht, who was promoted to the role of Regional Managing Director, EMEA earlier this year. He will support the EMEA division in selling the IDeaS solutions into the EMEA markets and growing the business for IDeaS in this region. He will also maintain close relationships with industry partners, consultants and existing IDeaS clients.
“I am very excited to be joining IDeaS Revenue Optimization, as it is a business with an outstanding pedigree and track record within the hotel industry,” said Gutteridge. “With the complimentary technologies now provided by SAS, this is a fantastic opportunity and I’m really looking forward to meeting the team and significantly contributing to the ongoing success of IDeaS in the EMEA region. IDeaS’ Software as a Service deployment will add another dimension to my previous expertise within the hotel technology sector – a path no one can really escape going forward in technology as more and more is driven by SaaS developments and deployments".
Prior to joining IDeaS, Rupert was Sales Director - Central Systems, EMEA, for IDeaS partner organization, Micros Inc, with whom he has worked for the past 10 years, and prior to this he was with AremisSoft Corporation in both the UK and United States. As a result, Rupert brings extensive experience in both hotel technology, Software as a Service (SaaS) and leadership expertise to the role, making him the ideal replacement for this position.

During his time with Micros Inc, Rupert served as Sales Director - Central Systems EMEA, Sales Director - Corporate Accounts UK and Sales Manager - Corporate Accounts UK where he was regularly consulting with a variety of resort chains, and large-scale hotel and restaurant chains in EMEA, and was responsible for the development of the EMEA Central Systems Solution.

He has also worked as International Business Development Manager for AremisSoft Corporation, and as Hotel General Manger for Mazard Hotel Management - a Hotel management company working on behalf of the Royal Bank of Scotland to manage small country house hotels that have fallen into receivership.

According to IDeaS Regional Managing Director, EMEA, Fabian Specht, “We are excited to welcome Rupert to his new role as Regional Director of Sales for IDeaS Revenue Optimization in the EMEA region. We are confident that Rupert will be an excellent addition to our team and that he will contribute to the growing success of IDeaS in the region. His background and expertise will be an asset for IDeaS in selling our revenue management solutions to the hospitality market. Be it our IDeaS Advantage consulting services, Revenue Management Outsourcing services, Rate Optimization Service or our systems ranging from IDeaS V5i Forecasting to the fully automated V5i system”.
About IDeaS Revenue Optimization
IDeaS, a SAS Company, are the premier provider of Pricing, Forecasting and Optimization solutions and services. IDeaS’ Solutions are implemented via Software as a Service (SaaS) deployment with very little infrastructure, guaranteeing small upfront costs and easy implementation. IDeaS’ Advantage and IDeaS for Success services help at all levels of a client’s organization—strategic through operational— and our integrated approach differentiates IDeaS from the competition and creates the foundation for a successful partnership. Headquartered in Minneapolis, IDeaS has technology, support, sales and distribution offices in North and South America, the United Kingdom, Europe, Africa, the Middle East, Australia and Asia. For more information, visit


Mulberry Marketing Communications 
Megan Davidson
(312) 664-1532

Mulberry Marketing Communications
Bryce Keane
+44 (0) 20 7928 7676

IDeaS Marketing Manager
Star Bazella
(952 ) 698-4200

Also See: IDeaS Partners with JackRabbit Systems, Inc. to Provide Easy-to-Use Lodging and Availability Search Engine; New BookDirectTM system improves website functionality and usability to enhance the traveler’s experience / May 2010

Marco Polo Hotels Sees Benefits Following Implementation of IDeaS V5i Revenue Management Solution; Leading provider of revenue management solutions in place to help Marco Polo achieve improved market position through a renewed focus on revenue and pricing optimization / April 2010

IDeaS Revenue Optimization Appoints Fabian Specht as Regional Managing Director, EAME / March 2010

Marina Bay Sands in Singapore Selects IDeaS Industry Leading Integrated Revenue Management / February 2010

Hoteliers Turn to Revenue Specialists to Boost Returns in a Soft Economy; Rise in hotel revenue management support in 2009 as IDeaS Advantage records double digit growth, works with number of new partners worldwide / February 2010

IDeaS Sets Industry Standard with 20 Years of Revenue Management Experience / February 2010

Will 2010 Be The Year Of (Missed) Opportunities? / Klaus Kohlmayr / December 2009

IDeaS Announces Second Round of Winners of IDeaS Cornell Revenue Management Scholarship / November 2009

IDeaS Helps Hoteliers Gain Confidence and Validate Pricing Strategies with Launch of Rate Optimization Service; New service optimizes hotel’s rate spectrums, improves revenue without change to existing business practices / October 2009

IDeaS Revenue Management System Further Expands in Resort Segment with Addition of Grove Park Inn / August 2009

IDeaS Revenue Optimization and Multi-Systems Inc. Complete Certified System Integration / July 2009

IDeaS Revenue Optimization Brings Accuracy and Consistency to Forecasting and Reporting with IDeaS V5i Forecasting Solution / June 2009


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