Hotel Online
News for the Hospitality Executive

ZDirect launches “Mobile Passport” eCRM Platform

Functionality to be showcased at HITEC 2010, June 21-24 in Orlando, FL

Miami, FL, June 16, 2010.   ZDirect announces the immediate launch of its Mobile Passport functionality as part of a commitment to provide enterprise eCRM solutions for hotels and resorts worldwide.   Mobile Passport is an interactive personalized mobile web portal for every guest that is automatically generated by a reservation.  The platform is fully integrated with the property management system and allows the customer to interact with the property before they arrive and whilst on property.  Within Mobile Passport, the guest can perform functions such as travel planning, electronic concierge, advance check-in, room upgrades, and much more all to enhance the guest experience and generate incremental revenue for the property.
Shayne Paddock, ZDirect’s CIO states, “We focused on new web technologies rather than building a proprietary app so we could reach the most guests possible.  I'm excited to see the type of content our clients come up with since these portals offer full web 2.0 functionality.  Isaac Wieder, CTO for ZDirect continues, “We live in a world where mobile communication is becoming commonplace.  Giving our customers the competitive advantage of accessing and targeting their guests via a myriad of wireless channels is essential for their business.”

ZDirect will be attending HITEC 2010 in Orlando, Florida at the Orange County Convention June 21-24th and will be showcasing the Mobile Passport functionality along with its complete eCRM platform.

About ZDirect, Inc.
Based in Miami, Florida, ZDirect ( is the preeminent provider of electronic marketing and eCRM solutions for the hospitality industry.  ZDirect's product offering takes eCRM communication technology to a new level of effectiveness by giving hoteliers a powerful suite of tools to impact relationships with their guests and inquiry base.  ZDirect's empowers hotel operators to streamline their electronic marketing and CRM efforts.

 With ZDirect's patented ZMail® and RezQueue® technology and expertise, hoteliers are able to centralize their databases, send "intelligent," targeted and highly personalized communication to their guests and subscriber list.  Then when they book, automatically send confirmations, pre-arrival emails, thank you emails, customer satisfaction surveys and ultimately convert leads and previous guests into long term customers.  The result is new revenue captured, stronger customer loyalty, expanded customer base, and increased return on investment through the reduction of traditional marketing costs via measurable electronic marketing.
ZDirect is an Enterprise Email Service Provider (ESP) for the Hospitality Industry and the ideal solution for Hotel companies that require cutting edge features, solid integration and professional services.  Features and benefits of the ZDirect platform include:
  • Central Data Warehouse
  • Property Specific Email Marketing
  • Corporate Email Marketing
  • Mobile eCRM
  • Social eCRM
  • PMS, POS and CRS Interfaces
  • Pre & Post Stay Communication
  • Customer Satisfaction System
  • Electronic Concierge On Demand
  • Reservation Communication Portal
  • Web Guest Acquisition Engine
  • Golf Tee Sheet Integration
  • Dynamic Content Engine
  • Hospitality ROI Reporting
  • Advanced Filtering and Segmentation
  • On Demand ROI Reporting
  • Full Service Email Service Provider
  • Profile Consolidation Engine

Visit for more information or fill out the following Contact Us form.


For general inquiries email us at or contact:
Natasha Le Roux
Director of Sales
US and the Americas/ ASPAC
For international inquiries contact:
Caren de'Ath
Director of Sales
(US) 954-376-3409


Also See: Shell Vacations Chooses ZDirect to Boost Revenue in 2010 / May 2010

Boomerangs’ GuestHouse International & Settle Inn launches ZDirect eCRM Solution to Generate Immediate Revenue / May 2010

Natasha Le Roux named ZDirect’s Director of Sales, Americas / ASPAC / May 2010

Ireland’s Carton House selects ZDirect’s eCRM platform to grow customer satisfaction and market share. / April 2010

Grand Dame of Historic New Orleans French Quarter, Hotel Monteleone, embraces ZDirect leading eCRM technology / March 2010

London’s Cavendish Hotel selects ZDirect eCRM platform to increase loyalty and generate online business / March 2010

Xotels chooses ZDIRECT as eCRM Solution for its European Hotels / July 2009

ZDirect, Inc. Awarded Patent Covering Widely Used Online Email Marketing Technology / June 2009

ZDirect’s eCRM platform launched by Orient Express - North America / June 2009

Hospitality eBusiness Strategies (HeBS) and ZDirect Announce Strategic Partnership in eCRM Technology and Solutions / June 2009

ZDirect’s Dynamic Survey Engine drives Golf Insider’s social networking platform / May 2009

Denver based Magnolia Hotels choice of ZDirect pays dividends! / May 2009

ZMail Messaging Now Available for Mobile Phones, by ZDirect, Inc. / April 2009

ZDirect s Client Base Surpasses 1700 Hotels with Dayton House / April 2009

ZDirect Releases Innovative “On-Demand” Filters for Hoteliers / April 2009

Nordic Hotels, Stockholm Selects ZDirect to Drive its eCRM Initiatives / April 2009

The Peninsula Hotels Selects ZDirect to Drive its eCRM Initiatives Worldwide / June 2008

AmericInn® Hotel Chain Improves Customer Relations with ZDirect’s Innovative ZMail™ System / June 2008

Tarsadia Hotels Launches Emarketing Initiative for Independent Properties Utilizing ZDirect Platform / June 2008

InnLink and ZDirect Announce eCRM Interface to Service Hotel Clients / June 2007

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch
Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Industry Resources | Press Releases
Please contact Hotel.Onlinewith your comments and suggestions.