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Libra OnDemand to Showcase Award-Winning
SaaS CRM Solution at HITEC 2010

Hotel technology takes to the cloud, as industry-leading CRM provider
demonstrates how their innovative suite of applications saves time
and money for hotel clients around the globe
Visit Booth # 1145 at HITEC 2010

Celebration, Fla. – June 8, 2010Libra OnDemand, the first on-demand CRM solution built specifically for the worldwide hospitality industry on the platform, today announced that they will demo their comprehensive suite of award-winning CRM tools at HITEC 2010, taking place June 21-24 in Orlando, Fla. Libra OnDemand debuted just one year ago, at HITEC 2009, and has since grown exponentially, as hotels around the world have begun to discover the myriad benefits of operating in the cloud. To date, over 100 properties (35,000+ rooms) in 8 countries have implemented Libra OnDemand to more effectively manage their guest services, email marketing, and customer communications programs.
“Our solutions are designed to create increased revenue quickly and easily by streamlining and automating all the guest touch points for a hotel property or brand,” said Gregg Hopkins, CEO of Libra OnDemand. “The Software-as-a-Service (SaaS) platform creates a wide range of additional benefits, including faster implementation, no up-front capital expenditure, lower operational costs, reduced technical resource requirements, and simplified integration with other hotel systems.”

At HITEC 2010, Libra OnDemand will conduct ongoing demonstrations of their entire suite of applications at Booth # 1145. The individual modules can be utilized separately or as a complete web-based solution, and include:
  • Customer Relationship Management: Account and contact data is collected and synchronized, providing a complete 360° view of each customer.
  • Loyalty Management: Frequent customers are recognized with service requests and/or customized rewards programs that are flexibly configured.
  • Group Sales & Event Management: Events are managed and integrated to consolidate billing and reporting.
  • Analytics: Guest and company data is centralized, providing limitless graphics and reports.
  • Email Marketing: Emails are easily automated, able to create dynamic lists and segment databases by multiple criteria.
  • Customer Portal: Online consumer-facing application offers self-service options for in-house and frequent customers.
“In addition to simplifying CRM for our global hotel clients, we have also made it easy to afford,” said Hopkins.  “Our subscription-based pricing is determined on a “per User” basis, minimizing financial impact and dramatically accelerating ROI. An easy solution at an affordable price has been our formula for success.”

For more information, please visit Booth # 1145 at HITEC 2010, contact Gregg Hopkins at [email protected] or visit
About Libra OnDemand
Libra OnDemand leverages the power of the world’s most popular on demand platform ( to provide a comprehensive suite of hospitality specific applications: Customer Relationship Management, Loyalty Management, Group Sales & Event Management, Analytics, Email Marketing, as well as an online consumer-facing application, Customer Portal.  Libra OnDemand is a Software-as-a-Service (SaaS) application that is designed to drive sales and increase revenues for the world’s premier hotel organizations.  Requiring zero infrastructure or upfront capital investment, Libra OnDemand is simple to use, easy to customize, and quick to implement.  For more information about Libra OnDemand, contact [email protected] or visit the website
Editor’s Note: Electronic images are available by contacting Andrea Roland at Plan A PR & Marketing, Inc.
Phone: 407-905-0608 or email: [email protected].


L. Gregory Hopkins
Libra OnDemand
(407) 412-9296
[email protected]

Andrea Roland, President
Plan A Public Relations & Marketing Inc.
Tel: 407.905.0608
[email protected]

Also See: Libra OnDemand Launches New Corporate Web Site on Platform; New Libra OnDemand Web site leverages the power of to provide increased functionality and interactivity for hospitality clients / May 2010

Libra OnDemand Personalizes The Surrey’s Guest Data; Actionable data empowers employees at intimate property in Manhattan’s Upper East Side / May 2010

Libra OnDemand CRM Platform Certifies Compliance with Safe Harbor Privacy Framework; SaaS-based CRM technology solution leverages the online privacy protection and data security certification of / March 2010

Libra OnDemand Selected as Finalist in Forty Innovation Showcase; Comprehensive suite of hospitality-specific applications consolidates customer information, develops deep profiles and delivers guest satisfaction / November 2009

Libra OnDemand in Full Social Swing with Presence on Facebook, Twitter, and LinkedIn; Hospitality CRM provider encourages hotels to integrate customers' Tweets and Facebook profiles with CRM profiles to obtain a more complete picture of guests' preferences and better tools to market to those guests / October 2009

Libra OnDemand Partnership Brings 'Sulcus OnDemand' CRM to Spain; Based in Barcelona, Sulcus Hospitality Group becomes Libra OnDemand's newest channel partner; Sulcus calls deal win-win for companies, clients and guests alike / September 2009

McLaren International Distributes Libra OnDemand in Asia Pacific; Best of breed technology provider McLaren International will bring leading Customer Relationship Management tools to hotels across the Asia Pacific region / July 2009

Libra OnDemand adds MSI to its Growing List of CRM Channel Partners; New Software as a Service sits on the platform, offering the finest business-analytics tools for Guest Profiling, Loyalty & Rewards, and Sales & Catering / June 2009

Peabody Praises Libra OnDemand as ‘Best’ System to Manage Guest Data; ‘Software as a Service’ sits on the platform, offers the four-star, five-diamond convention center hotel the finest business-analytics tools / June 2009

Libra OnDemand Intros 'Customer Portal' CRM Tool for Pre-, Post-Stay Interaction; Leader in Customer Relationship Management empowers guests to personally control their hotel experience and update their contact info, preferences, loyalty points / June 2009

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