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Southern Ventures Corporation Selects Hotel Equities to Manage
its 102-room Hampton Inn & Suites in Navarre, Florida

Atlanta, GA–June 9, 2010 – Atlanta-based Hotel Equities ( recently acquired the management contract for the Hampton Inn & Suites Hotel at 7710 Navarre Parkway in Navarre, Florida.  Conveniently located just a few blocks from the beach, the four-story hotel opened in 2008 with a total of 102 rooms. 

The hotel’s General Partner, Southern Ventures Corporation, also developed the property and plans to develop two additional hotels in the Ft. Walton market.  Nearby Eglin Air Force Base, with expansion plans for years to come, promises to be a major part of the area’s economic engine.

“We found a strong management partner in Hotel Equities,” said Lowell Larson, CEO of Southern Ventures Corporation, “and we look forward to working together on future projects.”

Navarre is a new market in Florida for Hotel Equities, an award-winning hotel management firm with a portfolio of 47 hotels, primarily in the Southeast.

“I’m proud to announce Hotel Equities’ continued aggressive expansion in Florida,” said Hotel Equities President and CEO Fred Cerrone.  “We welcome the partnership with Southern Ventures Corporation.  Hotel Equities’ goal for each hotel is to exceed the expectations of our three key stakeholders… our guests, our associates and our investors.”

The hotel features an outdoor swimming pool, a business center with free wireless Internet, and 600 square feet of meeting space that can accommodate up to 45 people. 

A complimentary continental breakfast is available each morning in the breakfast room off the lobby. The hotel also features a convenience store with snacks, sundries and other essentials for the traveler. 

Hotel Equities (HE) is an Atlanta-based full-scale hotel management, development and consulting firm. Frederick W. Cerrone, CHA, serves as President and CEO.  HE presently has 47 properties in its portfolio. For more information, visit


Margaret M. Jones
Dir. of Public Relations, 770.934.2170

Mary Beth Cutshall
Dir. of Development
678.578.4444, x 16

Also See: Owners of the Holiday Inn in Navarre Beach, Florida Have Not Decided Whether to Renovate or Bulldoze and Build a New Hotel / January 2005

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