News for the Hospitality Executive
|FT LAUDERDALE - June 2, 2010: GroupMetrix
provides verified competitive set group and meeting rates for future
arrival dates for small and medium-size group bookings.
In August of 2009, more than 1,200 RFP’s were sent to properties requesting a proposal for a medium-size group booking (30-35 people for 3 nights, plus meeting space) for multiple arrival dates, 50 to 65 days out. Similar requests were sent out in May 2010 and the responses compared. The changes were significant:
Real customers do not accept the first rate offered. Real customers “push back” on pricing, and so do GroupMetrix shoppers.
Comparing the initial rates with the rates offered in response to price-resistance provides valuable insight into competitors’ strategies. In addition, this process also identifies the strategy used to respond to customer price resistance.
The primary differences in property responses to price-resistance were:
About GroupMetrix: Competitors’ group rates and pricing strategy are the most difficult pieces of competitive intelligence for a hotel to obtain. Group rates are not published in any electronic system and can only be accurately obtained by systematically ‘shopping the competition.’ GroupMetrix makes it simple to obtain a clear view of your competitor’s future group rates and pricing strategy.
The GroupMetrix group rate shopping service uses elaborate corporate identities to facilitate realistic shop calls that uncover a competitor’s true rates.
GroupMetrix CompSet Group-Rate Reports provide unparalleled insight into competitors’ rates and pricing strategy and include all the rate components that factor into a group or meeting quotation:
To receive your free trial of the GroupMetrix service: Click here to register.
GroupMetrix has the ability to obtain a full set of group rates from any hotel in the world. The GroupMetrix service includes 2 rate shops per month on each of 4 competitors, for a total of 8 rate shops. The total cost is just $129 per month. All shop reports include the initial rates offered and the response to price resistance.
Click here to view a sample GroupMetrix rate report - Sample Report
For additional information click here – GroupMetrix FAQ
Please visit us at HSMAI's Revenue Management & Internet Marketing Strategy Conference.
June 21, 2010 at the Orange County Convention Center in Orlando, Florida.
Quality Track International’s booth number is 119.
About Quality Track International, Inc.:
Quality Track International, established in 1998, is a leading worldwide provider of a full range of mystery shopping services and PCI compliant call center monitoring to the hospitality industry.
GroupMetrix is a service provided by Quality Track International.
For more information contact: Mr. Donald Bundock, CEO, Quality Track International, Inc.,
Telephone: (416) 693-5426 or by email at Don.Bundock@QualityTrack.com
Quality Track International
3389 Sheridan Street #10
Hollywood, Florida 33021
Telephone: (954) 432-2998
Forward-Looking Compset Group Rate Reports; Register by May 21st for a
complimentary one-month trial GroupMetrix subscription / May 2010
Group-Pricing Webinar; In less than 15 minutes see how GroupMetrix can
transform your group pricing strategy, help you close more group sales
and increase profits / February 2010
Service Provides Forward Looking Competitive Group Rate Reporting and
Analysis / December 2009
Rogue on Group Pricing; How to Compete with Irrational Discounting
/ November 2009
Proposals - Easy for Sales Managers, Frustrating for Customers; Pretty
pictures are no substitute for substance / November 2009
|What is really going on with group rates? How to obtain critical competitive intelligence / November 2009|
|28% of Group Sales Inquiries are Lost, Ignored or Abandoned / May 2009|
|Quality Track’s 2,000,000th Mystery Call Received by Mandarin Oriental, New York / April 2009|
|Quality Track to Celebrate 2 Million Mystery Shop Calls / April 2009|
|Green Up Your Training. Improving Performance and Saving the World / December 2008|
|The Upside of a Downturn; The need to cut costs creates push to consider alternatives / November 2008|
|Downturn Dilemma; How to save money on training without sacrificing performance / November 2008|