News for the Hospitality Executive |
EzRMS™
solution to benefit Clarion, Quality and Comfort hotels in
Denmark,
Norway and Sweden; a total of 51 properties to be implemented over the next 12 months Oslo – June 23rd, 2010: Easy (Ez)
Revenue Management Solutions Ltd (EasyRMS) is
proud to announce its latest multi-property rollout with Choice Hotels
Scandinavia AS. The initial rollout sees the
implementation of the EzRMS™ SaaS solution in 26 properties in Norway,
Denmark
and Sweden, with a further commitment for 25 more implementations
across the
region in Q1 2011. Choice Scandinavia markets 170 hotels in Scandinavia
under
the brands Comfort Hotels, Quality Hotels, Quality Resort Hotels,
Clarion
Hotels and Clarion Collection Hotels.
The
first tranche of EzRMS™ implementations includes 7 properties in
Copenhagen, 11
in Oslo and 8 in Stockholm, all properties implementing the full EzRMS™
Product
Suite and Additional Modules, including: the EzRMS™ Core Module,
Ez-BUDGET™,
Ez-COMPETE™, Ez-CONTRACT™, Ez-REGION™ and Ez-QUOTE™. The interfaces
include a
full, two-way interface to the Cenium
PMS
and data feeds from TravelCLICK’s RateVIEW™
Competitive Analysis Tool.
Carl Oldsberg, VP Revenue
& Distribution for the chain,
comments: "Choice Hotels Scandinavia has gone through a long and
thorough process. We soon found two major players to choose from, but
in the
end EasyRMS proved to be the best match for Choice!"
"There
were four main reasons for choosing EasyRMS and the EzRMS™ SaaS
Solution,"
continues Carl. "1) First of all, the system and support services both
received great feedback from all of our references; 2) the philosophy
of
EasyRMS to make Revenue Management accessible at all levels is very
appealing
to Choice, since RM within Choice is still in its early stage, and
acceptance
and understanding of it throughout the organisation is key; 3) EasyRMS,
with
its entrepreneurial mentality, mirrors the Choice company culture -
providing a
perfect working relationship; and 4) during the entire process, Choice
felt
that as a customer we were more valuable to EasyRMS than to any other
of their
competitors."
Carl
concludes: "We are embarking on an exciting journey where Choice, with
the
help of the EzRMS™ SaaS Solution, will make more qualified decisions
than ever
before. Choice will have a better understanding of future demand than
many of
its competitors and by making smarter decisions will continue to take
market
share from them. Last but not least, we will be able to offer our
customers a
fair pricing that is based on the actual demand at any given time.
Being the
first hotel company in Scandinavia to implement dynamic pricing for the
business segment is a very important aspect for us."
"We
have been in discussions with the Choice team for quite a while now and
they
have conducted a lengthy and detailed due diligence process, this
including all
major players in the RM market today," says Paul Margaillan, Managing Director
of EasyRMS. "Having narrowed the selection down
to EasyRMS and one other leading US based vendor, we were asked to both
prove
and justify our suitability to become the partner of choice moving
forward."
"We
can only say that we were absolutely delighted to have been successful
in this
process and to have secured Choice Hotels Scandinavia’s business for
the coming
years, proving once again that EasyRMS truly are a force to be reckoned
with in
the international Revenue Management arena, and that ‘bigger’ is not
always
necessarily ‘better’. We very much look forward to actively
participating in
the future financial success of Choice Hotels Scandinavia as their
Revenue
Management projects unfold," Paul concludes.
About
Choice Hotels Scandinavia:
Choice Hotels
Scandinavia AS
is the Nordics’ largest hotel chain, with almost 9,200 employees, and
as a
company strives to become the most natural hotel choice for business,
vacation
and leisure travellers, as well as for course and conference
organisers. Choice
Hotels’ goal is to make it easy for guests to choose healthy food,
exercise and
activities even when travelling and staying in hotels, and they were
the first
chain in Scandinavia to become 100% non smoking. The organisation
continues to
invest steadily to be able to offer their guests nutritionally healthy
food,
including organic breakfasts.
Founded
in July 1999, EasyRMS
is
a global leader and provider of ASP/Internet revenue and yield
management
solutions. EasyRMS is dedicated to the introduction of new generation
technology and procedures within the hospitality industry and aims to
deliver
these services to its clients. Backed by the confidence of many of
today’s
industry leaders, EasyRMS is committed to easing the current burden of
strategic decision making and implementation of revenue and yield
management
techniques and procedures worldwide.
|
Contact: Easy (Ez) Revenue Management Solutions Rachelle Claret Marketing Department [email protected] T: +44 (0) 20 7495 0773 www.EasyRMS.com Choice Hotels Scandinavia Liv Kindem VP Marketing [email protected] T: +47 22 40 13 01 www.choicehotels.no |
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