Hotel Online
News for the Hospitality Executive

Choice Hotels Scandinavia AS Implement EasyRMS' Full SaaS RM Solution
 Throughout Multi-Brand Portfolio

EzRMS™ solution to benefit Clarion, Quality and Comfort hotels in Denmark,
Norway and Sweden; a total of 51 properties to be
 implemented over the next 12 months

Oslo – June 23rd, 2010:   Easy (Ez) Revenue Management Solutions Ltd (EasyRMS) is proud to announce its latest multi-property rollout with Choice Hotels Scandinavia AS. The initial rollout sees the implementation of the EzRMS™ SaaS solution in 26 properties in Norway, Denmark and Sweden, with a further commitment for 25 more implementations across the region in Q1 2011. Choice Scandinavia markets 170 hotels in Scandinavia under the brands Comfort Hotels, Quality Hotels, Quality Resort Hotels, Clarion Hotels and Clarion Collection Hotels.

The first tranche of EzRMS™ implementations includes 7 properties in Copenhagen, 11 in Oslo and 8 in Stockholm, all properties implementing the full EzRMS™ Product Suite and Additional Modules, including: the EzRMS™ Core Module, Ez-BUDGET™, Ez-COMPETE™, Ez-CONTRACT™, Ez-REGION™ and Ez-QUOTE™. The interfaces include a full, two-way interface to the Cenium PMS and data feeds from TravelCLICK’s RateVIEW™ Competitive Analysis Tool.

Carl Oldsberg, VP Revenue & Distribution for the chain, comments: "Choice Hotels Scandinavia has gone through a long and thorough process. We soon found two major players to choose from, but in the end EasyRMS proved to be the best match for Choice!"

"There were four main reasons for choosing EasyRMS and the EzRMS™ SaaS Solution," continues Carl. "1) First of all, the system and support services both received great feedback from all of our references; 2) the philosophy of EasyRMS to make Revenue Management accessible at all levels is very appealing to Choice, since RM within Choice is still in its early stage, and acceptance and understanding of it throughout the organisation is key; 3) EasyRMS, with its entrepreneurial mentality, mirrors the Choice company culture - providing a perfect working relationship; and 4) during the entire process, Choice felt that as a customer we were more valuable to EasyRMS than to any other of their competitors."

Carl concludes: "We are embarking on an exciting journey where Choice, with the help of the EzRMS™ SaaS Solution, will make more qualified decisions than ever before. Choice will have a better understanding of future demand than many of its competitors and by making smarter decisions will continue to take market share from them. Last but not least, we will be able to offer our customers a fair pricing that is based on the actual demand at any given time. Being the first hotel company in Scandinavia to implement dynamic pricing for the business segment is a very important aspect for us."

"We have been in discussions with the Choice team for quite a while now and they have conducted a lengthy and detailed due diligence process, this including all major players in the RM market today," says Paul Margaillan, Managing Director of EasyRMS. "Having narrowed the selection down to EasyRMS and one other leading US based vendor, we were asked to both prove and justify our suitability to become the partner of choice moving forward."

"We can only say that we were absolutely delighted to have been successful in this process and to have secured Choice Hotels Scandinavia’s business for the coming years, proving once again that EasyRMS truly are a force to be reckoned with in the international Revenue Management arena, and that ‘bigger’ is not always necessarily ‘better’. We very much look forward to actively participating in the future financial success of Choice Hotels Scandinavia as their Revenue Management projects unfold," Paul concludes.

About Choice Hotels Scandinavia:
Choice Hotels Scandinavia AS is the Nordics’ largest hotel chain, with almost 9,200 employees, and as a company strives to become the most natural hotel choice for business, vacation and leisure travellers, as well as for course and conference organisers. Choice Hotels’ goal is to make it easy for guests to choose healthy food, exercise and activities even when travelling and staying in hotels, and they were the first chain in Scandinavia to become 100% non smoking. The organisation continues to invest steadily to be able to offer their guests nutritionally healthy food, including organic breakfasts.

About EasyRMS:
Founded in July 1999, EasyRMS is a global leader and provider of ASP/Internet revenue and yield management solutions. EasyRMS is dedicated to the introduction of new generation technology and procedures within the hospitality industry and aims to deliver these services to its clients. Backed by the confidence of many of today’s industry leaders, EasyRMS is committed to easing the current burden of strategic decision making and implementation of revenue and yield management techniques and procedures worldwide.


Easy (Ez) Revenue Management Solutions
Rachelle Claret
Marketing Department
T: +44 (0) 20 7495 0773

Choice Hotels Scandinavia
Liv Kindem
VP Marketing
T: +47 22 40 13 01



Also See: EasyRMS Adds 75 NH Hotels To Growing Property Portfolio; Implementation of the EzRMS™ Internet Product Suite across Europe and North America within the NH Hoteles property portfolio signifies another successful step for global RMS provider - June 2010

Mike Gadbury joins EasyRMS as Director of Strategic Sales Development; Mike Gadbury, formerly of IGS, VisualOne and SoftBrands, joins EasyRMS Senior Management team to continue to drive expansion throughout EMEA/ April 2010

EasyRMS Moves Successfully Into Beirut; New deal sees expansion of existing global / April 2010

Luxury Hotel Client in Paris Selects EasyRMS Revenue Management Services; The prestigious Hôtel Napoléon deploys the EzRMS Internet Product Suite / March 2010

Potomac Hospitality Deploys EzRMS In Three Major Properties; New Revenue Management Services installed in US capital hotels / February 2010

EzRMS Selected by the Assured Hotel and Apartments Assured Ascot Quays Apartment Hotel/ February 2010

EasyRMS & Visual Matrix Complete EzRMS Upload Activation for Best Western Richmond Suites ….. Further Best Western Properties Will Follow / October 2009

EasyRMS & Trust International Enhance Revenue Management Interface with EzRMS To Maximise Yield; Chester Grosvenor and Spa in UK is First Customer / August 2009 Partners with EasyRMS to Provide Distribution of Optimized Pricing to Online Channels / June 2009

EasyRMS Continues to Grow Strongly During Difficult Economic Times / June 2009

Milan-based Hotel Dei Cavalieri Deploys EzRMS for Improved Accuracy of Data and Improved Forecasting / March 2009

EzRMS™ Selected by the Assured Hotel and Apartments Assured Ascot Quays Apartment Hotel/ March 2009

EasyRMS to Host Revenue Management Education Seminars throughout Asia / February 2009

Colonial Williamsburg Company Selects EzRMS Product Suite to be Implemented at Colonial Williamsburg's Resort Collection / June 2008

Great Wolf Resorts Implement EzRMS Internet Product Suite Across Entire Portfolio / June 2008

EasyRMS Strengthens Presence in Middle East & South Africa / February 2008

EzRMS Implemented in 4 More Luxury Hotels / January 2008

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch
Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Industry Resources | Press Releases
Please contact Hotel.Onlinewith your comments and suggestions.