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PARSIPPANY,
NJ , June 15, 2010 -
Lodging Interactive, a leading interactive
marketing agency servicing the hospitality industry and the publisher
of the
free Chatter Guard Monthly Benchmark Monitor Report has released its
May 2010
report.
To
receive the full report, sign up for our newsletter at LodgingInteractive.com.
After
a
stormy April, we were looking to May for sunnier dispositions from
hospitality
customers. A quick look at the average customer responses would seem to
indicate a change of heart, with single-digit increases in almost every
category. But looking closer tells a different story. While most hotel
segments
struggled with single digit dips in customer satisfaction, the reviews
for
Extended Stay hotels were so strong that they bumped up the overall
averages
from negative to positive territories. Let’s see if summer travel
season will
inspire consumers to be equally generous across all segments next
month. On a
scale of 1-5, 5 being “fantastic” and 1 being “poor,” the average
lodger
indicated a 2.54% improvement in Resultant Quality Score (3.55 to
3.64), a
2.47% increase in Dining (3.65 to 3.74), an impressive 6.08%
improvement in
Facilities ratings (3.78 to 4.01), a 1.15% rise in Room satisfaction
(3.47 to
3.51), a 4.13% increase in Staff reviews (3.63 to 3.78), and a 1.2%
bump in
Value (3.33 to 3.37).The only decline was in the area of Housekeeping,
which
dipped 1.16% (3.45 to 3.41).
To
receive the full report, sign up for our newsletter at LodgingInteractive.com.
About
Lodging Interactive
 Lodging
Interactive, headquartered in Parsippany, NJ, is an award winning
leading
provider of Internet Marketing Services to the hospitality, spa and
restaurant
industries. The company provides a portfolio of effective hotel
internet
marketing services to hundreds of hotels, resorts, timeshares, spas and
restaurants. Clients include branded hotels from nearly every major
brand as
well as prestigious, landmark independent hotels.
Through
its CoMMingle Social Media
Marketing Agency
operating division, the Company offers hospitality focused and fully
managed
outsourced hotel social media marketing.
Lodging
Interactive is a member of the American Hotel & Lodging Association
(AHLA) and is a proud supporter of the Hotel Sales & Marketing
Association
International (HSMAI). For more information contact Richard Walsh, Vice
President of Business Development at [email protected]
or at
877-291-4411. The company’s website is located at www.LodgingInteractive.com.
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