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Ultra-Luxury Beachfront Resort Now Offering
- Driven Guest Services

Santa Monica’s famed Shutters on the Beach hotel responds to guest requests
with one touch, thereby redefining the luxury experience

Los Angeles – April 20, 2010 – Shutters on the Beach, Santa Monica's premier beachfront hotel independently owned and operated by the Edward Thomas Collection, has teamed with runtriz™ to surpass guest expectations by making property services available upon request via their personal 3G mobile device or smartphone. With just the touch of an icon, guests can set a wake-up call, order roomservice, request luggage pick-up, purchase show tickets, make dinner reservations and more, further enhancing the luxury experience this legendary hotel is known for.
“runtriz™ has developed an application for smart mobile devices, such as the iPhone, iPod Touch, and Blackberry, that makes Shutters' services available at a guest's request -- any place, any time," said Gregory Day, Shutters on the Beach General Manager. “Whether requesting a car to be brought up from valet or scheduling a spa appointment—all services are at our guests' fingertips through their own personal device.
"The same service is available for guests that don't have a 3G smartphone," Day said. "At check-in, an iPod Touch is offered to traditional phone users for the duration of their stay. In this way, Shutters on the Beach is delivering unsurpassed convenience, combined with comfort and luxury."
Located at One Pico Boulevard, just eight miles from the Los Angeles International Airport (LAX), and in close proximity to Beverly Hills and Hollywood, Shutters on the Beach puts guests within walking distance of the Santa Monica Pier and many fashionable shopping districts, fine restaurants and art galleries. In addition to being a savvy business destination, the 198-room and suite property features newly reinvented interiors by Obama White House designer Michael Smith, and boasts expansive panoramic views of the Pacific Ocean and California Coastline, presents a comfortably elegant and intimate atmosphere, delivers dedication to guest services, and upholds a strict policy of protecting the privacy of its “who’s who” guest list.
Raising the Bar on Service Delivery
"Shutters on the Beach is known for setting the standard in ultra-luxury guest services and accommodations, not only in Southern California but around the world," said Matthew Allard, runtriz™ Founder and President. "Bringing together modern conveniences with traditional, comfortable luxury has always been a priority of this property. Therefore by putting the runtriz™ Hotel Evolution solution in the hands of Shutters' guests, we not only are helping the hotel to reach its goals, but we are helping to exceed guests' expectations.
"Today's travelers are very comfortable using mobile technology, and adapting guest-service apps in the hospitality environment is growing exponentially," Allard said. "Therefore it only makes sense for hotels to make their services available to guests through a medium that they rely on every day."
In addition to providing guests' with a convenient way to make requests in real time, Allard said the runtriz™ Hotel Evolution solution also provides a simple and cost-effective way for the property to increase on-site revenues; track service touches, purchases and actions through online reports; provide custom marketing for brand/property identification; and do all of these things while remaining a friend to the environment.
"Making guest services available in a digital format through a mobile device means the hotel can eliminate the expense of reprinting menus, brochures, booklets, in-room tent cards and the like," Allard said. "Offering content in real time also means that services can be delivered with more immediacy and with more accuracy. It's a way of providing a little extra luxury that Shutters on the Beach is well known for while saving substantially on the hotel's marketing and promotional costs.
“We are very pleased to bring runtriz™ and our Hotel Evolution to Shutters on the Beach,” Allard said.
About Shutters on the Beach Hotel
Shutters on the Beach, located on the Santa Monica Bay beachfront near the famed Santa Monica Pier, evokes both the traditional architecture of America’s historic beach resorts and the inviting cottages of the Southern California coast during the 1920s and 1930s. The resort, which comprises 186 guest rooms and 12 suites, features original artwork and lithographs created by noted artists such as David Hockney, Roy Lichtenstein, Robert Motherwell, William Wegman, Richard Diebenkorn and Claes Oldenburg. For more information, visit

About runtriz™
runtriz™ uses technology to improve businesses. Based in Los Angeles, runtriz™ develops interactive technology focused on process re-engineering that allows their partners to provide customers with unparalleled service. Along with runtriz™ proprietary reporting engine, businesses can now view consumer behavior in real-time and employ a pro-active service model. For more information go to

Matthew Allard
Tel: (323) 230-9727

Barb Worcester
Tel: (440) 930-5770

Also See: The Americana at Brand and The Grove Tap runtriz™ to Give Residents, Patrons One-Touch Access to Smart Living, Shopping / March 2010

runtriz™ Delivering Mobile Guest Facing App for SLS Hotel at Beverly Hills; Branded "GoSLSHotel," the smartphone application puts all hotel services at guests fingertips; runtriz™ becomes a valuable tool for hearing impaired travelers, Green initiatives / February 2010


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