| April 19, 2010—Apple
Core Hotels, an early adopter of the web as a distribution channel, has
decided
to take back control of online reservations with local online
reservation
solution provider Travel Tripper. While they will continue to distribute through online travel agencies, Apple Core Hotels will shift more sales to their direct websites to reduce costs and increase Average Daily Rates, something they are confident they can do with Travel Tripper’s new booking engine. “Travel Tripper’s RezTrip 2.0 booking engine is the piece of technology we need to reassert ourselves online, especially in the international market. Because of our central Manhattan property locations near so many landmarks, we source our business globally as well as domestically. RezTrip 2.0’s dynamic pricing capabilities will allow us to target offers based on market geographies and other market segments we revenue manage. We also like that it is multi-lingual and multi-currency and are counting on the up-sell and cross-sell features to increase ADR’s and overall revenue,” Vijay Dandapani, President of Apple Core Hotels, explains. In the early to mid-1990s, when the hospitality industry was just recognizing the importance of the internet for hotel business, Apple Core Hotels had already established an online presence for its five popular mid-Manhattan properties. In addition, Apple Core Hotels were among the first to utilize Pay-Per Click advertising campaigns. Travel Tripper COO Gautam Lulla promises, “With Travel Tripper’s soon-to-be-released RezTrip 2.0 booking engine and online business services, Apple Core Hotels will reclaim their position among hotels who lead online sales practices.”  About
Travel Tripper:
Travel Tripper (www.traveltripper.com) is an innovative online reservation solution provider. We help attract, convince, and convert high-value guests for hotels with personalized service and a comprehensive approach to the online shopping process. Our truly revolutionary online booking engine, combined with savvy online marketing and bold revenue management strategies, drive increased direct sales for hotels from San Francisco to the Bahamas, India to Turkey. We are based in New York City. About Apple Core Hotels:  Apple Core Hotels (www.applecorehotels.com) is
a group
of five, centrally-located, midtown Manhattan hotels that offers the
most
comprehensive list of complimentary amenities of all independent and
small
chain properties located in NYC. All
five properties feature: free WiFi Internet access in all rooms and
public
spaces, iPhone docking station, free nationwide and toll-free calling,
complimentary daily breakfast, fitness facilities, business centers,
in-room
video games, and movies on-demand. The properties are located within
walking
distance to must-see New York attractions such as the Empire State
Building,
Times Square, Central Park, and Macy’s. Apple Core Hotels properties
include
the Red Roof Inn Manhattan, on
32nd
Street west of Fifth Avenue; the smoke-free Comfort Inn Midtown, west of Sixth
Avenue on 46th Street; The Hotel @
Times Square, on 46th
Street off Sixth Avenue; the landmark La
Quinta Manhattan, on 32nd Street west of Fifth Avenue; and the Ramada Eastside, at 30th Street and
Lexington Avenue. |