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ITB Berlin Attendees Flock to OpenWays' iPhone App
for Front-Desk Bypass, Acoustic Room Keys

Attendees at world's largest trade show for the travel industry flocked to see world's first
crypto acoustic solution for check-in/out and room access via any guest's mobile phone;
OpenWays was one of
11,127 companies from 187 countries that exhibited at the record-breaking event

Chicago — April 8, 2010 — Smartphones have made mobile applications one of the hottest software developments across the entire travel industry. At ITB Berlin this month, the world's largest International Tourism Bourse / tradeshow for the travel industry held on the fairgrounds at Messe Berlin, demand for information on mobile device technology was highly evident as convention attendees flocked to the OpenWays stand to see the world's first crypto acoustic solution for check-in/out and room access via any guest's mobile phone.

The global provider of mobile-based access-management solutions for the security and hospitality industries showcased its application for smartphones (embedded or mobile web-based) that allows travelers to check-in remotely, bypass the front desk and open the door to their room by simply pressing a “key” icon on their mobile device. Any traveler with an iPhone, BlackBerry, NOKIA, Android-based or other Windows-based mobile cell phone can securely obtain an encrypted room key in "full data mode" as long as they are staying at a hotel that enables the OpenWays mobile key service.

OpenWays also showcased its joint technology integration with MICROS, a leading provider of enterprise applications for the hospitality industry. The first release of MICROS MyStayManager with OpenWays embedded was displayed at the MICROS stand. The joint technology integration allows MICROS to expand the world-class services it provides to hotel guests via mobile phone.

"The combination of OpenWays and MICROS's MyStayManager was extremely well received by the Industry at ITB Berlin," said Peter Agel, MICROS VP of Distribution logistics EMEA. "There is a major focus on mobile technology and the OpenWays front-desk bypass solution embedded with MICROS OPERA and MyStayManager was positively received and considered by most who visited our stand to be revolutionary."

According to ABI Research, a market intelligence company specializing in global connectivity and emerging technology, the smartphone market is currently the fastest growing segment of the mobile handset market and it will continue to outpace the overall handset market for the foreseeable future. Some 700 million people actively engage using some form of social media via smartphone.

Meeting Hoteliers' and Guests' Demands
"Interest from attendees of ITB Berlin confirmed that our solution -- which enables any of the 4 billion cell phones in the world to receive a secure, dematerialized key via an encrypted acoustic tone to bypass the front desk and access door locks -- is in high demand as a convenient means to better communicate with guests," said Pascal Metivier, OpenWays Founder and CEO.
"Text messaging is rapidly growing in popularity among all mobile phone users, as is downloading apps on the iPhone and other devices," he said. "Therefore hoteliers are looking to educate themselves in this mobile technology movement and learn how to better market to travelers on the go. Through OpenWays' principle of Crypto Acoustic Credential (CAC™) and text messaging (SMS), hoteliers can quickly and securely deliver a key to the right user anywhere in the world. Equally as convenient, the solution is compatible with all major electronic-locking systems."
OpenWays' also unveiled its new app for the Apple iPhone at ITB Berlin. The application is designed to leverage the power of mobile device technology and provide enhanced convenience to hotel guests. It can operate either as a standalone application or embedded within other cell-phone-based travel and hotel applications provided by the various hotel chains. You can see the application live by clicking on the following link: [Video link:]
For more information on OpenWays contact Pascal Metivier at ++ 33 6 85 622 306 or

About OpenWays
OpenWays is a global solution provider of mobile-based access-management and security solutions. With offices in Chicago, Las Vegas, Seoul and Paris, OpenWays provides technology solutions allowing for the secure issuance and delivery of access rights and keys process via any cell phone operating on any network. The OpenWays solution is truly unique as it built on the concept of credential dematerialization. The OpenWays mobile room key solution works on ALL the 4 billion cell phones in service in the world today. For more information, please contact Pascal Metivier at ++ 33 6 85 622 306 or email or Barb Worcester at +1 440 930 5770 or email
About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2010 will take place from Wednesday, 10 to Sunday, 14 March. ITB Berlin will be open to trade visitors only from Wednesday to Friday. ITB Berlin is the world's leading travel trade show. In 2009 a total of 11,098 companies from 187 countries exhibited their products and services to 178,971 visitors, who included 110,857 trade visitors. Parallel with the trade fair, the ITB Berlin Convention will be held from Wednesday to Friday, 10 to 12 March 2010. Full details of the program can be found at

. .

Barb Worcester
Tel: (440) 930-5770

Also See: OpenWays Presents its iPhone Application to Bypass Front Desks and Open Room Locks; Mobile solution provider that developed the world's first crypto acoustic solution for check-in/out and room access via any guest's mobile phone announces new services to further enhance operations and guest services. / February 2010

OpenWays Responds to FAQs Regarding its Front Desk Bypass Solutions that Securely Open Hotel Room Doors by Cell Phone; Mobile solution provider that developed the world's first acoustic solution for check-in/out and room access via a guest's mobile phone regardless of type answers hospitality industry's most frequently asked questions / February 2010

100% of the World Cell Phones to Open Doors with OpenWays' Apps; Hospitality's FIRST Check-In /-Out Solution with Mobile Room Key Delivery for ALL Cell Phones is at IH/MRS! / November 2009

4 Billion Cell Phones Now Opening Doors to Better Guest Service Thanks to OpenWays / October 2009

OpenWays Introduces the Fastest and Greenest Way to Check In and Open a Hotel Room Door; Mobile room-key application for ALL cell phones NOW AVAILABLE / October 2009

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