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Marco Polo Hotels Sees Benefits Following Implementation of
IDeaS V5i Revenue Management Solution

Leading provider of revenue management solutions in place to help Marco Polo achieve
improved market position through a renewed focus on revenue and pricing optimization

IDeaSHong Kong – April 28, 2010 – IDeaS Revenue Optimization, the leading provider of pricing, forecasting and optimization solutions and services, announced today that Marco Polo’s three hotel properties in Canton Road Hong Kong have successfully adopted IDeaS industry-leading V5i Revenue Management Solution.

Marco Polo Hotels is an exceptional Asian hotel group with contemporary luxury properties located at strategically important business centers and major cultural centers of China and the Asia Pacific (APAC) region. Each of the nine Marco Polo hotel properties in Asia is as distinctive and unique as the destination in which they are located.

Following a thorough evaluation of all revenue management vendors, IDeaS V5i was chosen to assist the hotel group in improving the revenue performance of its Hong Kong based hotels - which include over 1,500 rooms.

In being selected by Marco Polo, IDeaS had to not only demonstrate and prove the worth of their industry-leading V5i Revenue Management Solution, but also work within a changing revenue management culture in Marco Polo Hotels being implemented by the Marco Polo Group Director of Revenue Management. IDeaS needed to prove beyond any doubt how the V5i Revenue Management Solution could support a strong revenue management culture and improve Marco Polo’s bottom line.

“Marco Polo set a high bar for us to prove our worth within their group, as prior to working with IDeaS V5i, Marco Polo had been using a different revenue management system at their Canton Road properties. The previous system and associated support had fallen short of their expectations and, as such, Marco Polo was sceptical that another system and company could do better.” commented Grahame Tate, Managing Director of IDeaS APAC.

Grahame added, “What is especially pleasing about the Marco Polo implementation is that IDeaS V5i has managed to successfully work within a rapidly evolving revenue management culture and we were able to support the Group Director of Revenue Management & Distribution with the change management initiative.”

“We undertook a thorough industry-wide search of revenue management providers and weighed proven benefits and support highest on our acceptance criteria,” said Jane Suporn, Group Director of Revenue Management & Distribution, Marco Polo Hotels. “We had previously been down the path of buying revenue management system software and while this was a good system in its own right, we realized that comprehensive support was one of the keys to sustainability and success. IDeaS’ support infrastructure and willingness to work with us meant that they were able to partner with us as opposed to simply selling us the software.”

Importantly, with offices and service staff across the APAC region and within mainland China itself, IDeaS is ideally positioned to support Marco Polo’s expanding revenue management needs into the future.

IDeaS is committed to working closely with hotel organizations throughout the APAC region, to support them in reaching their optimal revenue and profit levels through a focus on developing a strong revenue management culture.

About IDeaS Revenue Optimization
IDeaS, a SAS COMPANY, is the premier provider of Pricing, Forecasting and Optimization solutions and services. IDeaS’ Solutions are implemented via Software as a Service (SaaS) deployment with very little infrastructure, guaranteeing small upfront costs and easy implementation. IDeaS Advantage and IDeaS for Success services help at all levels of a client’s organization—strategic through operational— and our integrated approach differentiates IDeaS from the competition and creates the foundation for a successful partnership. Headquartered in Minneapolis, IDeaS has technology, support, sales and distribution offices in North and South America, the United Kingdom, Europe, Africa, the Middle East, Australia and Asia. For more information, visit


Mulberry Marketing Communications 
Megan Davidson
(312) 664-1532

IDeaS Marketing Manager
Star Bazella
(952 ) 698-4200 

Also See: IDeaS Revenue Optimization Appoints Fabian Specht as Regional Managing Director, EAME / March 2010

Marina Bay Sands in Singapore Selects IDeaS Industry Leading Integrated Revenue Management / February 2010

Hoteliers Turn to Revenue Specialists to Boost Returns in a Soft Economy; Rise in hotel revenue management support in 2009 as IDeaS Advantage records double digit growth, works with number of new partners worldwide / February 2010

IDeaS Sets Industry Standard with 20 Years of Revenue Management Experience / February 2010

Will 2010 Be The Year Of (Missed) Opportunities? / Klaus Kohlmayr / December 2009

IDeaS Announces Second Round of Winners of IDeaS Cornell Revenue Management Scholarship / November 2009

IDeaS Helps Hoteliers Gain Confidence and Validate Pricing Strategies with Launch of Rate Optimization Service; New service optimizes hotel’s rate spectrums, improves revenue without change to existing business practices / October 2009

IDeaS Revenue Management System Further Expands in Resort Segment with Addition of Grove Park Inn / August 2009

IDeaS Revenue Optimization and Multi-Systems Inc. Complete Certified System Integration / July 2009

IDeaS Revenue Optimization Brings Accuracy and Consistency to Forecasting and Reporting with IDeaS V5i Forecasting Solution / June 2009


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