Hotel Online
News for the Hospitality Executive


Park Plaza Hotels Partners with Elbit Imaging Ltd to Acquire
the 342-room Holiday Inn Amsterdam Schiphol

Will Re-brand as Park Plaza

Amsterdam – 29 April 2010 – Park Plaza Hotels is pleased to announce that it has successfully acquired one of the largest Conference Hotels in the Netherlands, located near Amsterdam Schiphol Airport. 

The property, currently operating as the ‘Holiday Inn Amsterdam Schiphol’, opened in 2007 and offers 342 contemporary guestrooms. The hotel’s main attraction however is the wealth of Meeting & Events facilities on offer and the spacious and tranquil setting in which it is located. 

With over 1,800 square metres of flexible meeting space this hotel is among the top meeting locations in the Netherlands. All 19 meeting rooms have floor-to-ceiling windows, creating a real sense of space and airiness, and provide an excellent base for any event from small board meetings to events up to 1,700 delegates. In addition, the hotel has 6 business units which are ideal for small meetings. 

Given its close proximity to Amsterdam Schiphol Airport, the hotel will with immediate effect be re-branded as Park Plaza Amsterdam Airport. Other key destinations such as Amsterdam, Haarlem and Hoofddorp are also within easy reach. 

All 342 guestrooms (including 52 executive rooms) are stylishly decorated and provide all modern amenities. Wireless internet is available in all public areas and guest can make free use of the gym and business centre. Extensive parking facilities are available as well as shuttle service to- and from Schiphol Amsterdam Airport. 

Brasserie Leeghwater, Grand Café and The Waterwolf Bar & Lounge provide a wide range of eating and drinking options for local residents, guests and meeting delegates. 

Park Plaza Hotels will use the next few weeks to further familiarise itself with this unique hotel and its experienced management team, but it confirms that has already earmarked funds to invest in the property, with a view to further strengthening its appeal and market position. 

Boris Ivesha, Park Plaza Hotels’ President & CEO comments: “We are absolutely delighted that, with our business partner Elbit Imaging Ltd., we have been able to acquire such an impressive Conference Hotel. This will be our third hotel in the Amsterdam area, with a fourth under development, and really strengthens our position in the important Dutch market”. 

With this acquisition, Park Plaza Hotels increases its number of rooms in operation in the Netherlands to 1,008. 

Other hotels in the Netherlands already include: 

• Park Plaza Victoria Amsterdam: a landmark property with 306 rooms in the heart of Amsterdam, opposite the city’s main train station (Amsterdam Centraal);

• Park Plaza Vondelpark, Amsterdam: a hidden gem in Amsterdam’s affluent ‘Oud Zuid’ area offering 138 guestrooms and spacious suites;

• Park Plaza Utrecht: arguably Utrecht’s most high profile hotel, opposite the main train station, offering 120 guestrooms and a dedicated top level conference floor; 

• Park Plaza Mandarin Eindhoven: the company’s first hotel, offering 102 guestrooms.

Park Plaza Hotels is also about to commence building work on the country’s first art’otel, which will be located adjacent to the Park Plaza Victoria Amsterdam. art’otel amsterdam is scheduled to open in 2011 and with this fourth hotel in the Dutch capital, Park Plaza Hotels is set to become one of the largest operators in the city. 

The opening of Park Plaza Amsterdam Airport follows shortly after the company completed its renovations at Park Plaza Vondelpark, Amsterdam and the opening of the brand new art’otel cologne and Park Plaza Westminster Bridge London (one of Europe’s largest conference hotels to open in several decades). 

Park Plaza Hotels Limited is owner, operator and franchisor of hotels in Europe, the Middle East and Africa.  The majority of the group’s hotels operate under the Park Plaza Hotels & Resorts brand (part of Carlson Hotels Worldwide), over which the Group has exclusive rights in 56 countries in EMEA, or art’otel, a brand which the company fully owns.  Park Plaza Hotels also manage the luxury all-suite Plaza on the River- Club and Residence, London.
Through it strategic partnership with Carlson, one of the world’s largest travel and hospitality companies, Park Plaza Hotels has access to Carlson’s powerful reservation and distribution system, airline partnerships with 20 airlines, loyalty programmes such as goldpointsplusSM for guests and Look To Book® for travel agents and cross-selling opportunities.  

There are currently over 35 hotels and aparthotels and nearly 7,000 rooms in the Group’s portfolio.  By the end of 2012, the Group’s committed projects and territorial franchise agreements are expected to increase the number of rooms to over 13,000. Projects under development include Park Plaza Marrakech (2010), Park Plaza Nuremberg (2011), art’otel amsterdam (2011) and art’otel london hoxton (2013).

Park Plaza Hotels’ shares are admitted for trading on London’s AIM Stock Market.

Elbit Imaging Ltd. is a public limited liability company whose shares are traded both on the NASDAQ Global Select Market (NASDAQ: EMITF) and on the Tel Aviv Stock Exchange. 

Elbit engages in construction, ownership, operation, management of hotels.

Elbit has constructed and developed hotels and apartment hotels in various countries over more than 10 years:  The Netherlands, Belgium,United Kingdom and Romania. Additionally, we are currently developing hotels and hospitality complexes in Budapest, Hungary and inBucharest, Romania. Each hotel or apartment hotel is comprised of hotel rooms and/or apartments, business suites, a health and fitness center, a business center, conference rooms and a conference hall. The hotels are managed and operated by the Park Plaza Group (with one exception being the CentreVille apartment hotel in Romania which is self-operated, and a current development in Romania which will be operated by Radisson).

The main goal of our hotel business is to acquire and manage, via management companies, four-star hotel properties which provide (at four star hotel prices) the business and vacation traveler with a five star quality accommodations a comfortable location near major transportation stations.

Our major strategy in the hotel business is to increase the number of hotel rooms in both Western and Eastern Europe, while emphasizing on those cities in which there is a hotel room shortage, or to those of which are hotels operations may offer higher quality and preferred services. This strategy is being implemented both by the acquisition and renovation of existing operational hotels and by the construction and development of new hotels on land purchased or leased in optimal locations. When opportunities arise, we also seek to lease hotels or sell our interests.


Robert Henke
Vice President Marketing
+31 (0)20 717 8608

Also See: First citizenM Hotel Opens at Schiphol Airport in Amsterdam; All Rooms Created and Assembled Offsite – from the Flooring to the Lampshades / June 2008

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch
Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Industry Resources | Press Releases
Please contact Hotel.Onlinewith your comments and suggestions.