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The Hotel of South Beach, Owned by Goldman Properties, Converts
Adjacent Apartment to a 20 room Additon Bringing
the Hotel’s Total Room Count to 73

MIAMI BEACH, Fla. - March 31, 2010 - Visionary designer Todd Oldham returns to South Beach, bringing his creative genius to 20 deluxe rooms including two 2 bedroom suites at the new oceanfront addition to The Hotel of South Beach, owned by Goldman Properties. 

Oldham designed The Hotel’s original property, at 801 Collins Avenue, opened in 1998 to wide acclaim, and the two properties share amenities including room service provided by The Hotel’s award-winning restaurant, Wish. The Spire Bar & Lounge, an emerald-shaped rooftop swimming pool, fully equipped rooftop gym, small conference facility and meeting rooms are available to guests at both properties. The designer’s vision for the addition, overlooking the Atlantic Ocean, reflects Miami’s awe-inspiring sunsets, with a distinctive warm palette of red, coral, and orange, balanced by touches of gray and gold. These colors complement the ocean blues and sea greens featured in the original design of The Hotel and are consistent with Oldham’s lush color sense. 

Furnishings showcase his appreciation for fine craftsmanship and artisan detailing. The Hotel addition at 800 Ocean Drive, above the iconic News Café, in the heart of South Beach, officially opened January 1, 2010. It brings The Hotel’s total room count to 73 units.

The Hotel of South Beach introduces 20 new deluxe rooms and suites, including ocean front accommodations with private access along world famous Ocean Drive. Visionary Designer Todd Oldham, who created the original décor for The Hotel, has been re-engaged to advance the next evolution of his initial inspiration. Oldham's vision for the new accomodations "reflects Miami's awe-inspiring sunsets, with a distinctive warm palette of red, coral and orange balanced by touches of gray and brown".


Accommodations average 400 sq. ft. and feature plush king size beds clad in fine white linen and cozy knit throws with upholstered headboards and oversized benches at the foot of each bed. Each room has a beautifully gold framed floor to ceiling mirror and overstuffed ottomans. Recessed veiling lights and lamps allow guests to create customized lighting effects. Modern bureaus, desks and other furnishings are all crafted of solid, golden toned mahogany, accented by textured, artisan-woven veneers. The Todd Oldham-designed signature closets feature artisan crafted mosaic door pulls, handmade exclusively for the property.

“We’ve held onto this property, formerly an apartment building, for 23 years, knowing that one day we would create a fabulous new oceanfront addition to The Hotel when the moment was right and that moment is right now. This expansion brings The Hotel right to the ocean and deepens the choice of room types with the same DNA but individual personalities. Now we have the variety of shapes and sizes that fit all of our guests’ needs,” said partners Tony Goldman and Jessica Srebnick Goldman. 

Guests may enter from the News Café on 8th Street and Ocean Drive. Once in their rooms, they discover a number of Oldham’s signature details, such as the daybeds, covered in a rich brown and sand hounds-tooth pattern, that double as window seats, providing a perfect perch for guests to gaze out over the ocean. Plush white linen clad pillow-top mattresses are topped by cozy knitted throws. Oversized benches at the foot of each bed, full-length gold framed mirrors, oversized ottomans decorated in brown chenille dots, and closets that accommodate every length garment are touches of Oldham’s guest-friendly designs. Desks and bureaus feature artisan-crafted mosaic handles, fabrics and bathroom tiles are handmade exclusively for the property.

Recessed lighting and lamps at each bedside allow guests to create their own mood. Custom-made carpets in brown and orange tweed swath the floors. Windows, composed of double-paned glass to keep rooms quiet and cool, are dressed in Roman shades in a custom, two-tone striped fabric of burnt orange. Modern bureaus, desks and end tables are crafted of solid, golden-toned mahogany, accented by textured, artisan-woven veneers.

In the grooming area, floors showcase Oldham’s signature tile “rug,” concentric rectangles and squares of gold, coral, plum and gray set in a field of white. The sizeable glass enclosed showers feature white keystone tiles and oversized shower heads, with customized built-in benches clad in quartz and peach. An amber-tinted cove light above the lavatory and a back-lit mirror with vertical light coves makes viewing easy on the eyes.

All accommodations feature remote 42” flat-screen cable televisions with movie channels. Technology touches include built-in IPOD stations as well as WIFI connections, and a two-line telephone with voice mail technology.

Winter 2010 room rates for The Hotel at 801 Collins Avenue and the new oceanfront addition at 800 Ocean Drive, range from $225 to $545 high season; off season rates range from$195 to $415. Reservations: (877) 843-4683 or visit online:


Susan Brustman, 305-573-0658

Also See: As Hotel Revenues Decline, Hotel Turnaround Specialists Looking for Profits / February 2009

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