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Lodging Interactive Launches Chatter Guard Lite
 Social Media Sentiment Monitoring For Hotels

PARSIPPANY, NJ , April 13, 2010 - Lodging Interactive, a leading Internet Marketing Agency exclusively servicing the hospitality industry, today announced the roll out of it's Chatter Guard Lite Social Media Sentiment Monitoring service for hotels. Chatter Guard Lite enables hotels to monitor consumer generated comments in a cost effective manner.

"Building on the great success of our full service Chatter Guard Social Media Monitoring service, it became clear to us that we needed to offer a scaled down social media monitoring service that combines our proprietary technology and a human review vetting process," stated Mr. DJ Vallauri, Founder & President of Lodging Interactive. "Unlike our Chatter Guard full service solution which provides comment attribute scoring and online dashboards, Chatter Guard Lite provides weekly reporting of a hotel's Consumer Generated Comment ("CGC") sentiment. Each CGC is reviewed by our staff and is scored as either Positive, Neutral or Negative."

Chatter Guard Lite monitors over 80 major social media sites including:

  • Facebook
  • MySpace
  • Twitter
  • FriendFeed
  • TripAdvisor
  • YouTube
  • Digg
  • Google
A weekly Chatter Guard Lite Sentiment report is sent to the hotel.

"What sets Chatter Guard Lite apart from other competitive services that only 'screen scrape' consumer feedback sites is the combination of our proprietary technology, human review processes and comment sentiment scoring," added Mr. Vallauri. "Each consumer comment is vetted buy our staff to ensure accuracy that only a human can provide and our team applies a manual sentiment scoring for each comment."

Chatter Guard Lite is offered to hotels with no long term commitment or agreement and is billed on a month-to-month basis. Hotels can register for the Chatter Guard Lite service by visiting:

Hotels can register:

About Lodging Interactive

Lodging Interactive, headquartered in Parsippany, NJ, is a leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel internet marketing services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.

Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing.
Lodging Interactive is a member of the American Hotel & Lodging Association (AHLA) and is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development at or at 877-291-4411. The company’s website is located at


Richard Walsh
Vice President of Business Development

Also See: Guest Satisfaction - February 2010 Chatter Guard Benchmark Report Is Released / March 2010

WARNING TO HOTELS... Don't Use Free Link Shortening Services in Your Marketing / March 2010

Lodging Interactive Enables ROI tracking of Facebook & Twitter Hotel Bookings / February 2010

Measuring Your Hotel's Online Reputation By Service Attributes / February 2010

Hotel Social Media Perspective / February 2010

Hotels Book More Government Business With Innovative Link2Brand Service / January 2010

Guest Satisfaction - December 2009 Chatter Guard Benchmark Report Is Released / January 2010

Google Real Time Search Integration & Hotel Social Media Marketing / January 2010

Why Your Hotel Should NEVER USE TinyURL to Redirect Links / December 2009

Guest Satisfaction - October 2009 Chatter Guard Benchmark Report Is Released / November 2009

Lodging Interactive Offers Turn-Key Mobile Websites For Hotels / November 2009

How to Handle Google Maps Mixups / October 2009

Guest Satisfaction - September 2009 Chatter Guard Benchmark Report Is Released / October 2009

Introducing: CoMMingle Social Media Marketing Agency for Hospitality / September 2009

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