Hotel Online
News for the Hospitality Executive

Trust International Continues Growth Plans in the Middle East
through Mezze Associates Partnership

Dubai, UAE and Frankfurt - 5th, March 2010 – Trust International (, one of the world’s leading Central Reservation Services (CRS) providers and an internationally recognized hospitality partner, has today further enriched its market coverage by partnering with Mezze Associates in Dubai for coverage of the UAE region.  Mezze Associates, provides complete end-to-end solutions for hotel central reservation, technology and distribution systems for hotel chains across the Gulf Cooperation Council (GCC) countries and will be providing their experience and local knowledge as part of the “eXperience new markets” initiative within Trust’s “eXperience Better Business” campaign currently being rolled out worldwide. The partnership is already off to a flying start with discussions moving ahead with some prominent hotel chains looking for CRS platforms.
Trust International, throughout its 20 year history, has enjoyed significant growth and anticipates huge interest from GCC countries due to its successful formula for creating solutions to fit the customer. Upholding its core strength that sets Trust International apart from the competition, and the focus of the partnership, is the full range of CRS products it offers, such as content management, business intelligence, and commission payment. It is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value.  Trust International currently works with brands such as, The Leading Hotels of the World, Ltd., Four Seasons Hotels & Resorts, HMH Hospitality Management Holding and Coral Hotels & Resorts, WORLDHOTELS as well as with The Private Label Company (PLC) and its customers such as Jebel Ali International Hotels, Rocco Forte Collection and Banyan Tree Hotels & Resorts.
With Middle East hotel chains recording the worst drop in revenue per available room (RevPAR) against last year, it’s now important that independent hotel chains look at their own reservation platforms in order to compete against the international brands. Clear directives on how to increase revenue through distribution channels and understanding the customer booking process is essential for new hotel chains to gain market share.
Trust International and Mezze Associates have met this demand, combining a wealth of experience and expertise with extensive, in-depth knowledge of the region. Beginning immediately, hotel chains will have a complete CRS solutions partner at the forefront of hospitality distribution supported by Mezze’s team of market and industry specialists at the top of their game with an entrepreneurial, flexible and tailor-made approach.
Heinrich Kessler, VP Sales Europe, Middle East, Africa and the Americas at Trust International comments, “We are delighted to be working with Mezze Associates who have over 30 years experience in this region.   A CRS platform can make or break a hotel chain and to get the edge on one’s competition it’s important to choose a partner committed to offering hoteliers a flexible solution that will maximise revenue through all channels. We believe that our local presence and market knowledge will help hotel chains benefit from Trust International’s strong global positioning and experience.”
“It is more important than ever to assist our customers with advice and analysis that can help their business at the moment and enable them to prepare for the inevitable upturn in the economy,” noted Richard Wiegmann, Managing Director of Trust International. “With relationships and face-to-face meetings being the key to doing business in the Middle East, the decision to have Mezze Associate’s local presence to support us on the ground in the UAE is the right step for us.”

About Mezze Associates

Mezze Associates are formed under the umbrella of the established Mezze Group FZ-LLC. The senior partners are hospitality industry professionals who specialize in interim management projects, hotel and destination representation and now marketing, PR and Communications.
With a combined experience of over fifty years in the European, Middle Eastern, African and Indian markets, the partners offer a wealth of experience, talent and networks to provide clients with the most innovative, current and effective solutions for their interim needs. For further information go to

About Trust International Hotel Reservation Services GmbH
Trust InternationalTrust International is one of the world’s leading CRS providers and international hospitality partners. Trust’s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.
Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services.
Established in 1989, Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value. For more information, visit


For further information on Mezze Associates or Trust International please contact:

Russel Sharpe
Managing Partner – Mezze Associates
Tel: +971 4 311 6682

Julie Shepherd 
Accentuate PR for Trust International in North America 
Tel. +1 815 479 1833

Christiane Seelgen 
Trust International 
Tel.+49 (0)69 66 40 89 15 03


Also See: Jurys Inn Opts to Private Label With Trust International for Hotel Distribution / February 2010

Trust International Expands Asia-Pacific Presence; Anthony Ku Promoted to Trust International VP Asia Pacific / February 2010

RIHGA Royal Hotels Shifts to Trust International With Implementation of yourVoyager CRS; RIHGA Royal Hotels in Japan integrates latest distribution technology / January 2010

Trust International Activates DerbySoft IDS Interface for Chinese Market / December 2009

Trust International Launches Experience Better Business Campaign with Delivery of Its yourVoyager CRS to the Hotel Industry; Hotel Groups Exchange Revenue Generating Ideas and Share Perspectives at the Trust Customer Advisory Board / November 2009

Trust International Gains 13 New Clients, On Track for Increased Revenue in 20th Anniversary Year; Anniversary celebration to continue with Trust at ITB Asia in Singapore / October 2009

Trust and HotelREZ Launch “Dream” CRS: CentralREZ / September 2009

Trust International Introduces Voyager|CRS Complete Rate Program to Automate Rate Maintenance for Hotels; Leading Hotels of the World Properties Streamlining Rate Adjustments With Voyager|CRS Complete Rate / September 2009

Trust International Helps Hotels to Maximize Yield with IDeaS Best Available Rate Recommendations; WORLDHOTELS affiliate hotel Grand Elysee Hamburg among the first to use enhancement / September 2009

Trust International s Customer Care and Consultation Delivers Bottom Line Results for Customers / September 2009

Trust International Implements Trust|Connect PMS Interface with protel for New Customer Classical Hotels / July 2009 

Trust International Partners with Agilysys for Richer PMS Interface / June 2009

Hospitality Management Holdings (HMH) Coral Hotels & Resorts Sign New Partnership with Trust International; HMH Consolidates Distribution, Reservations, Channel Management, CRM with Trust International’s integrated CRS/CRM solution / June 2009

Trust International Forms Strategic Partnership with TIG Global for Web Services and Online Marketing / May 2009

Trust International Adds Wego and Make My Trip as Partners to Expand Internet Distribution for the Asian & Indian Markets / April 2009

Trust International and Hotel Booking Solutions Inc. Sign Deal To Connect World Class Hotel Brands with Tour Operators Worldwide / March 2009

Trust International Celebrates 20 Years with New Client Wins and Continued Leadership in Hotel Distribution, Technology and Service / March 2009

Trust International Wins Hotel CRS Contract for Charming Hotels and Resorts / March 2009

Trust International Implements Full CRS Services for HUSA Hoteles, Takes Dominant Position In Spain’s CRS Provider Marketplace / February 2009

Dorint Hotels & Resorts Employs New Trust International End-To-End CRS/CRM Solution; Sees Improved Sales, Guest Interaction, Campaign Management, Efficiency / February 2009

Bharat Hotels’ Selects Trust International as Enterprise CRS for Worldwide Distribution Channels for The Grand Group/Lalit Hotels / November 2008

Trust International and Kiwi Collection Partner for Luxury Hotel Rate Distribution and Reservations / November 2008

Trust International's Best of Breed Products/Services and Commitment to Asia Leads to Expansion in Market; Trust underlines APAC importance with Customer Conference and Advisory Board for the first time in Asia and successful showcase at ITB Asia, Oct 22-24 / November 2008

Trust International Establishes Interface with / October 2008

Trust International Secures New Contract With Motel One Chain, Escorts Budget Niche Leader Into CRS Arena / October 2008

Trust International’s New Client Mantis Collection the First to Implement Major Internet Booking Engine in South Africa / August 2008

Trust International Supports Asia-Pacific Travel Boom With Area-Specific Products and Services / July 2008

Trust International Marks Successful First Half of 2008 With 7 New Clients and Increased Hotel Booking Volume / July 2008

Trust International’s Upgraded Trust|Voyager CRS v.12 Provides More Information, Saves Time / June 2008

Trust International 19th Customer Conference and Advisory Board Yields Insight, Direction for Future Development; Hotel groups discuss market trends and latest technology enhancements / June 2008

The Oberoi Group Expands Trust International Contract to Include Trident Hotels / May 2008

Trust International Adds Support of Total Pricing for Amadeus Becoming One of the First To Support Total Pricing in All Four GDSs / March 2008

TRUST International Receives HTNG Workgroup Leadership Award 2007 / March 2008

Banyan Tree Hotels and Resorts Relies on Trust Technology for their Own Private Label Chain Code; Banyan Tree’s Private Label GDS code ‘BY’ powered by Trust|Voyager CRS / February 2008

Leveraging A Record 2007, Trust International Continues Hotel Distribution Success Story in 2008 / February 2008

NH Hoteles, Europe’s 3rd Largest Hotel Group, Renews Distribution Agreement with Trust International / February 2008

Trust International's New Voyager|CRS Release Increases Hotel Distribution Flexibility and Efficiency; Trust|Voyager adds more customized enhancements to support distribution strategy of hotels / January 2008

Trust International Successfully Implements Okura Hotels & Resorts on Trust|Voyager CRS; Hotels smoothly transitioned to new OC two-letter GDS Code / November 2007

Trust International Expands Relationship with Small Luxury Hotels of the World to Include Call Center Services in Asia-Pacific and Arabic Countries / November 2007

TravTech Selects TRUST International for Worldwide Distribution and Central Reservation Services / November 2007

The Oberoi Group Extends Successful Relationship with TRUST International & Fosters CRS Integration / October 2007

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch
Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Industry Resources | Press Releases
Please contact Hotel.Onlinewith your comments and suggestions.