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Trust International Continues Growth Plans in the Middle East
through Mezze Associates Partnership

Dubai, UAE and Frankfurt - 5th, March 2010 – Trust International (www.trustinternational.com), one of the world’s leading Central Reservation Services (CRS) providers and an internationally recognized hospitality partner, has today further enriched its market coverage by partnering with Mezze Associates in Dubai for coverage of the UAE region.  Mezze Associates, provides complete end-to-end solutions for hotel central reservation, technology and distribution systems for hotel chains across the Gulf Cooperation Council (GCC) countries and will be providing their experience and local knowledge as part of the “eXperience new markets” initiative within Trust’s “eXperience Better Business” campaign currently being rolled out worldwide. The partnership is already off to a flying start with discussions moving ahead with some prominent hotel chains looking for CRS platforms.
 
Trust International, throughout its 20 year history, has enjoyed significant growth and anticipates huge interest from GCC countries due to its successful formula for creating solutions to fit the customer. Upholding its core strength that sets Trust International apart from the competition, and the focus of the partnership, is the full range of CRS products it offers, such as content management, business intelligence, and commission payment. It is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value.  Trust International currently works with brands such as, The Leading Hotels of the World, Ltd., Four Seasons Hotels & Resorts, HMH Hospitality Management Holding and Coral Hotels & Resorts, WORLDHOTELS as well as with The Private Label Company (PLC) and its customers such as Jebel Ali International Hotels, Rocco Forte Collection and Banyan Tree Hotels & Resorts.
 
With Middle East hotel chains recording the worst drop in revenue per available room (RevPAR) against last year, it’s now important that independent hotel chains look at their own reservation platforms in order to compete against the international brands. Clear directives on how to increase revenue through distribution channels and understanding the customer booking process is essential for new hotel chains to gain market share.
 
Trust International and Mezze Associates have met this demand, combining a wealth of experience and expertise with extensive, in-depth knowledge of the region. Beginning immediately, hotel chains will have a complete CRS solutions partner at the forefront of hospitality distribution supported by Mezze’s team of market and industry specialists at the top of their game with an entrepreneurial, flexible and tailor-made approach.
 
Heinrich Kessler, VP Sales Europe, Middle East, Africa and the Americas at Trust International comments, “We are delighted to be working with Mezze Associates who have over 30 years experience in this region.   A CRS platform can make or break a hotel chain and to get the edge on one’s competition it’s important to choose a partner committed to offering hoteliers a flexible solution that will maximise revenue through all channels. We believe that our local presence and market knowledge will help hotel chains benefit from Trust International’s strong global positioning and experience.”
 
“It is more important than ever to assist our customers with advice and analysis that can help their business at the moment and enable them to prepare for the inevitable upturn in the economy,” noted Richard Wiegmann, Managing Director of Trust International. “With relationships and face-to-face meetings being the key to doing business in the Middle East, the decision to have Mezze Associate’s local presence to support us on the ground in the UAE is the right step for us.”
 
MEET TRUST INTERNATIONAL AT ITB BERLIN GERMANY, MARCH 10-14, 2010 – HALL 9 BOOTH 211

About Mezze Associates

Mezze Associates are formed under the umbrella of the established Mezze Group FZ-LLC. The senior partners are hospitality industry professionals who specialize in interim management projects, hotel and destination representation and now marketing, PR and Communications.
 
With a combined experience of over fifty years in the European, Middle Eastern, African and Indian markets, the partners offer a wealth of experience, talent and networks to provide clients with the most innovative, current and effective solutions for their interim needs. For further information go to www.mezzeassociates.net

About Trust International Hotel Reservation Services GmbH
Trust InternationalTrust International is one of the world’s leading CRS providers and international hospitality partners. Trust’s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.
 
Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services.
 
Established in 1989, Trust International is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value. For more information, visit www.TrustInternational.com

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For further information on Mezze Associates or Trust International please contact:

Russel Sharpe
Managing Partner – Mezze Associates
E-mail: russel@russelsharpe.com
Tel: +971 4 311 6682

Julie Shepherd 
Accentuate PR for Trust International in North America 
Tel. +1 815 479 1833
Julie@accentuatePR.com

Christiane Seelgen 
Trust International 
Tel.+49 (0)69 66 40 89 15 03
info@trustinternational.com

 

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