News for the Hospitality Executive
The Rocco Forte Collection Prepares to Open its
First Property in Middle East,
the 281-room Abu Dhabi Hotel to Open in Fall 2010
(London, UK – March 30, 2010) -- Europe’s leading luxury hotel brand, The Rocco Forte Collection, has unveiled the details of its first property in the Middle East, due to open in Abu Dhabi in fall 2010. The Rocco Forte Collection currently has 13 luxury hotels in major cities across Europe. The Abu Dhabi property marks the company’s entry into the Middle East.
The 300,000 square foot, 281-room hotel will be located in the district set to become the new commercial center of the city, within easy reach of downtown Abu Dhabi, the Abu Dhabi Exhibition Center, the airport and Yas Island. The property, which will be a new build, will be housed in a stunning 12-floor curved glass structure designed by architect WS Atkins and Partners. Interiors are being created by Dubai-based interior design specialists KCA International under the careful guidance of Olga Polizzi, Director of Design for The Rocco Forte Collection, and sister of Sir Rocco Forte. The hotel will be the first to deliver a stylish European and Middle Eastern design to the city. It will have a sophisticated, contemporary feel and, like all Rocco Forte Collection hotels, will reflect its location by using local artwork and Middle Eastern accents in accessories and fabrics.
The owner and developer of the hotel is Al Farida Investments, a conglomerate based in Abu Dhabi which primarily invests in hospitality and leisure, retail and real estate.
The Rocco Forte Collection will continue its expansion into the Middle East with the a 146-room property set to open in Jeddah in fall 2011, a 90-room all-suite golf resort opening in Marrakech in 2011 and a 275-room property scheduled to open in Cairo in 2013.
“We have spent twelve years building our luxury hotel business in Europe, and are now greatly excited about expanding into the Middle East,” notes Sir Rocco Forte, Chairman and CEO of The Rocco Forte Collection. “The opening of our new Abu Dhabi hotel next year will be a significant milestone for the Company and we are confident that the fresh approach we will bring to the region will be welcomed by business and leisure travelers alike.
“I am very pleased to be operating again in the region and in particular in Abu Dhabi. The city’s financial wealth and political position as capital of the UAE make it the ideal location for our premier opening in the Middle East.”
Events and Conferences
The Rocco Forte Collection
The Rocco Forte Collection comprises 13 hotels and resorts: Hotel de
Russie, Rome; Hotel Savoy, Florence; The Balmoral, Edinburgh; The Lowry
Hotel, Manchester; Hotel Astoria, St Petersburg; Hotel Amigo, Brussels;
Brown’s Hotel, London; Villa Kennedy, Frankfurt; Hotel de Rome, Berlin;
Le Richemond, Geneva; The Charles Hotel, Munich; The Augustine, Prague;
Verdura Golf & Spa Resort, Sicily. Future openings: Abu Dhabi – 2010;
Jeddah – 2010; Marrakech – 2011
The Rocco Forte Collection
|Also See:||Al Farida Investments Selects The Rocco Forte Collection to Manage 282-room Hotel Development in Abu Dhabi / February 2008|