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News for the Hospitality Executive

Revinate Launches Social Media
 Solution Exclusively for Hotels

Service will revolutionize how the hospitality industry engages with online review and social media sites
 such as Twitter, Expedia, Facebook and TripAdvisor


 March 9, 2010 (San Francisco, CA) – Revinate has introduced the most powerful social media solution specialized for the hospitality industry. Revinate is the first service that allows hotels to harness online reviews and social media as the ultimate measures of guest satisfaction and drivers of demand.
With a focus on measurable results and action, Revinate provides comprehensive monitoring and integrated engagement with top review sites, thousands of blogs and news sites, and social media services such as Flickr, YouTube, Twitter, Facebook and TripAdvisor. Much more than a comprehensive listening platform, Revinate helps hotels listen, learn, act and profit, resulting in greater staff efficiency, improved operations, increased guest loyalty and incremental bookings.

After a successful beta program, many top hotel properties and brands have become Revinate clients, including Peninsula Hotels, Trump Hotel Collection, Rosewood Hotels & Resorts, Kimpton Hotels, InterContinental, Andaz, White Lodging and Peabody Hotel Group.
“Social media is now more influential than traditional marketing,” said Linda Palermo, Chief Revenue Officer for Joie de Vivre Hotels. “Revinate has helped turned social media into an even greater opportunity for Joie de Vivre Hotels that further drives our bottom line.”

Additional Revinate highlights include:
  • Reputation Dashboard – Provides a comprehensive analysis of reviews from top sites such as Yelp, Priceline,, Orbitz and Travelocity.
  • Social Media Scorecard – Revinate is the only solution that turns online reviews into a detailed guest satisfaction scorecard, tracking key performance metrics and competitive benchmarks.
  • TweetConcierge – Revinate’s powerful, custom Twitter client has exclusive hotel-specific features, including multi-user management and campaign tracking.
  • Competitive Intelligence – Extensive competitor tracking helps hotels identify competitive advantages and increase market share.
  • Intuitive Design & Immediate Setup – Revinate is designed to be incredibly easy to use for all hoteliers, and new customers can get started right away.


“Revinate turns the exploding stream of social media into measureable performance metrics and targeted opportunities to engage and drive demand,” says Jay Ashton, CEO and Co-founder of Revinate.  “We are working side by side to help our partners improve their results - by increasing revenue and saving time and money.”

Revinate is designed for both individual properties and large portfolios of hotels. Pricing is based on the economics of each hotel, based on size and average daily rate (ADR). The cost is designed to be ROI-positive for each property, at approximately the value of one incremental booking per month. Discounts are available for multi-property groups such as brands, management and ownership companies.
About Revinate:
Revinate is led by an experienced team of hospitality, online travel and technology executives. Prior to launching Revinate, co-founder Jay Ashton was president of Five Star Alliance, the leading online travel agent for luxury hotels. Co-founder Marc Heyneker spent over 9 years as a top sales executive at Akamai Technologies (AKAM), and Christophe Sabineu directed revenue management for top hospitality companies including Accor, Affinia and Kimpton. For more information please visit <>

Pieter Ruig
Castillo & Ruig Communications
(310) 729-3505


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