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The Pegasus View January 2010:
Leisure Travelers Regain Confidence,
Boosting Booking Volumes Beyond 2009, 2008 and 2007 Levels

Forward ADS bookings through June show positive growth in reservations on the books,
while GDS data indicates more conservative outlook for business travel

SCOTTSDALE, DALLAS and LONDON (March 2, 2010) – Pegasus Solutions has issued The Pegasus View for January 2010, the only industry report that draws from both global distribution system (GDS) and alternative distribution system (ADS) booking data. Based on the three billion transactions Pegasus processed during the month for more than 95,000 hotel distribution customers worldwide, January’s The Pegasus View indicates leisure travelers are regaining confidence, while business bookers remain cautious.
Most notably, booking volumes through the ADS, made predominantly by leisure travelers, climbed +13.93% above 2009, +9.13% above 2008, and a staggering +33.83% above 2007 levels. Future booking data in the same channel evidenced positive growth in reservations on the books through June. Contrarily, business bookings showed a depressed level of reservations on the books, with an average decrease of -6.93% versus 2009. While the drop is due, in part, to a more cautious market, the channel has also experienced a drop in lead time, which will likely result in volume increases closer to arrival.
“Leisure travelers have definitely regained confidence – driving the unstoppable growth in the ADS channel to levels that exceed the same period in 2007 by a third. ADS availability requests over 2009 – that’s just one year – jumped more than a third as well,” said Mike Kistner, chief executive officer of Pegasus Solutions. “That’s good news for the travel comparison sites, but again, it raises concerns for the hotels and technology providers fielding the requests.”
The look-to-book ratio, which measures the number of shopping requests made against the number of actual bookings made, climbed nearly +21% over January 2009. Additionally, competitive shopping by savvy leisure travelers resulted in a drop in the channel’s hotel average daily rate (ADR) of -8.34% against 2009, though net revenue climbed +1.74% for the same period.
The Pegasus View for January 2010 is available in its entirety online and by free subscription at Data reported in The Pegasus View comes from Pegasus Solutions, the world’s single largest global processor of hotel transactions through the four GDSs (Amadeus, Galileo, Sabre, and Worldspan) and ADSs.

About Pegasus Solutions Inc.
Pegasus Solutions is the world’s leading provider of technology and services to hotels and travel distributors, supplying the award-winning RezView® NG central reservation system, electronic distribution services, advanced agency commission processing and payment services, and hotel marketing representation services. Founded in 1989, Pegasus created and launched the hotel switch, and today its customers include more than 95,000 properties around the globe as well as a majority of the world’s travel agencies. Additionally, Pegasus’ powerful representation arm incorporates Utell® Hotels & Resorts and Utell Connect, services that have been chosen by more than 9,000 member hotels in more than 130 countries, making Pegasus the hotel industry’s largest third-party marketing, sales and reservations specialist. Pegasus also powers the niche consumer Web site™, dedicated to promoting independent and boutique hotels throughout the world. Headquartered in Dallas, Pegasus has 18 offices in 11 countries, including regional hubs in London, Singapore and Scottsdale, Arizona. For more information, please visit or


U.S. media contact: 
Ariel Herr
[email protected] 
Also See: The Pegasus View December 2009: Bookings in Both GDS and ADS Exceed 2008 and 2007 Volume; With +15.35% Increase in GDS and +22.49% Jump in ADS Net Bookings Over 2007, Report Highlights Importance of Raising Rates Lowered to Drive Demand in 2009 / January 2010

Pegasus Solutions Announces Successful Debt Restructuring; Strategic Move Positions Company for Additional Growth / January 2010

Pegasus Solutions Aligns and Expands Management Team for Targeted Growth in 2010; Appointments Reinforce CEO’s Corporate Vision and Dedication to Product Innovation / January 2010

InfoWorld Names Pegasus Solutions’ RezView® NG Among Top IT Projects of 2009; Next generation CRS represents only hospitality technology solution on revered list / January 2010

The Pegasus View November 2009: ADS and GDS Channels Experience Positive Year-on-Year Net Revenue Growth for First Time this Year; +13.28% Increase in GDS Net Revenue and +2.09% Jump in ADS Net Revenue Beat 2008 Figures, but Numbers Still Fall Short of 2007 Levels / December 2009

The Pegasus View October 2009: Report Shows Bookings and Net Revenue Figures Climbing Back to 2008 Levels; North America’s Corporate Bookings Jump +3.5% in October 2009 vs. October 2008 and Leisure Bookings Offset Dwindling ADR with +21% Increase for the Same Period / November 2009

HP and Technology Service Provider Pegasus Solutions to Collaborate on Travel Technology / November 2009

Warwick International Hotels Renews Contract with Utell® and Selects Pegasus Solutions’ NetBooker® NG Enhanced Internet booking engine will drive online bookings directly to 27 Warwick Hotels and Resorts worldwide / October 2009

The Pegasus View September 2009 Reports GDS Average Daily Rate Reaches High Point; GDS Reservations Up By +7% in September 2009 Compared to September 2007, While Overall Booking Lead Times Across All Channels Remain Short / October 2009

Pegasus Solutions’ August 2009 The Pegasus View Shows Largest 2009 Single Month Increase in Leisure Bookings / September 2009

Pegasus Solutions and VFM Leonardo Form Strategic Partnership; Pegasus Chooses VFM Leonardo's VScape® Digital Asset Management System to Power All Visual Content for ODD and Content Hub / June 2009

Utell® Hotels & Resorts Signs Up Hundreds of New Members in 2009, Around the Globe, 471 Hotels from
65 Countries Have Selected Utell Since the Beginning of the Year / June 2009

Pegasus Solutions Teams with Rubicon to Launch New MarketVision Competitive Intelligence Reporting: Visit HITEC Booth #1054 or, Hotel Users Switch to MarketVision to Take Advantage of Pre-eminent Market Intelligence / June 2009


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