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Proven MarketVision Hotel Competitive Intelligence Platform from
Pegasus Solutions Yields Significant Returns for Hotels

Launched a year ago, properties worldwide realize revenue-driven results

SCOTTSDALE, DALLAS and LONDON (March 22, 2010) – Pegasus Solutions’ powerful hotel competitive intelligence platform, MarketVision Agency Position reporting, is now being utilized by hotels of every size and type to realize significant, revenue-driven results. Launched last year with Rubicon, the proven product presents the most comprehensive business reporting package on the market, empowering hotels to increase revenue through smart analysis of historical and forward-looking data.

Hotel Competitive Intelligence with Historic and Forward-looking Reports
By combining data from Pegasus’ UltraSwitch with supplier direct data from Rubicon, MarketVision Agency Position is the first hotel competitive intelligence solution to offer historic and forward-looking reports with more than just global distribution system (GDS) sourced data. MarketVision gives hotels a complete picture of not only what agencies, channels, and markets are booking into their hotels, but also their competitor’s hotels, therefore allowing them to compare and monitor performance against their competitive set.

“Pegasus has successfully leveraged its unique position as the largest single processor of hotel transactions in the world with MarketVision Agency Position,” said Mike Kistner, chief executive officer of Pegasus Solutions. “The company’s unsurpassed global portfolio, in partnership with Rubicon’s market intelligence experience and established relationships with large hotel chains, has created a winning and powerful combination.”

Daily Hotel Competitive Intelligence Reports
The MarketVision reports are refreshed daily to ensure hoteliers have the most up-to-date and actionable information available. These unique features have led hotels to immediately recognize how valuable the information is, allowing them to make fast, revenue-enhancing decisions.

“Particularly in this tougher economic climate, hotels have quickly signed on to MarketVision Agency Position to realize the immediate benefits of the tool in identifying and reacting to what’s happening in their market, and to increase their share of business,” said Kistner. “Hotels use MarketVision to easily measure performance against their competitive set, identify sales and revenue management opportunities, gauge sales and marketing effectiveness, recognize booking trends, and spot gaps in business demand and market share.”

Proven Results from Hotels Worldwide
As a truly global product, MarketVision Agency Position has enabled Pegasus to sign hotels in all regions. Current customers include multiple independent Utell® Hotels & Resorts members, as well as groups and chains, namely Domina Hotels, Apex Hotels, Loews Hotels, and the well known boutique Morgans Hotel Group, among others.

“MarketVision has enabled Apex Hotels to keep ahead of the competition and plan for the future with more accurate data,” said Alan Greene, sales director of business travel for Apex Hotels. “As an independent hotel group, this valuable reporting system allows us to compete in a tough market against the large worldwide chains.”

Data Sourced from Largest Electronic Collection of Hotels
MarketVision’s Agency Position reports source data from Pegasus’ UltraSwitch, which processes transactions for the largest collection of electronically bookable hotels in the world – more than 95,000 worldwide processing nearly five billion bookings monthly.  This data is also combined with supplier direct data from Rubicon, providing a rich source of reservation based statistics for historic and future analysis.

“MarketVision Agency Position’s unique capability to provide information on which sources have booked a property’s competitive set historically, as well as a view of booking demand up to 120 days out, can dramatically improve a property’s sales, marketing and revenue management decisions,” said Steve Swope, CEO of Rubicon. “Hotels can dynamically see and act against relative market performance, which also sets MarketVision Agency Position apart from other market intelligence tools.”

About Rubicon®
Rubicon ( offers the broadest and deepest collection of market insight in the travel industry today. A leading provider of competitive market intelligence and market analysis to the global travel industry, Rubicon integrates competitive market information into the business planning and revenue management practices of its customers, including the top global hotel and rental car companies. Its flagship product, MarketVision®, offers a comprehensive suite of services that address market positioning in terms of price, demand and channel. Rubicon's publishing arm, IndustryIntel®, provides insights from the world's largest repository of future demand and cross-channel pricing data.

About Pegasus Solutions, Inc.
Pegasus Solutions is the world’s leading provider of technology and services to hotels and travel distributors, supplying state-of-the-art central reservation systems and electronic distribution services, advanced agency commission processing and payment services, and hotel marketing representation services. Founded in 1989, Pegasus created and launched the hotel switch, and today its customers include more than 95,000 properties around the globe as well as a majority of the world’s travel agencies. Additionally, Pegasus’ powerful representation arm incorporates Utell® or Hotels & Resorts and Utell Connect, services that have been chosen by nearly 9,000 member hotels in more than 130 countries, making Pegasus the hotel industry’s largest third-party marketing, sales and reservations specialist. Pegasus also powers the niche consumer Web site™, dedicated to promoting independent and boutique hotels throughout the world. Headquartered in Dallas, Pegasus has 18 offices in 11 countries, including regional hubs in London, Singapore and Scottsdale, Arizona. For more information, please visit  or


Media contact: 
Ariel Herr
[email protected] 

Also See:
Utell® Hotels & Resorts Celebrates 80 Years of Innovation; World’s Leading Hotel Representation Service Marks Unprecedented Anniversary with Distinguished Additions to International Portfolio / March 2010

The Pegasus View January 2010: Leisure Travelers Regain Confidence, Boosting Booking Volumes Beyond 2009, 2008 and 2007 Levels / March 2010

The Pegasus View December 2009: Bookings in Both GDS and ADS Exceed 2008 and 2007 Volume; With +15.35% Increase in GDS and +22.49% Jump in ADS Net Bookings Over 2007, Report Highlights Importance of Raising Rates Lowered to Drive Demand in 2009 / January 2010

Pegasus Solutions Announces Successful Debt Restructuring; Strategic Move Positions Company for Additional Growth / January 2010

Pegasus Solutions Aligns and Expands Management Team for Targeted Growth in 2010; Appointments Reinforce CEO’s Corporate Vision and Dedication to Product Innovation / January 2010

InfoWorld Names Pegasus Solutions’ RezView® NG Among Top IT Projects of 2009; Next generation CRS represents only hospitality technology solution on revered list / January 2010

The Pegasus View November 2009: ADS and GDS Channels Experience Positive Year-on-Year Net Revenue Growth for First Time this Year; +13.28% Increase in GDS Net Revenue and +2.09% Jump in ADS Net Revenue Beat 2008 Figures, but Numbers Still Fall Short of 2007 Levels / December 2009

The Pegasus View October 2009: Report Shows Bookings and Net Revenue Figures Climbing Back to 2008 Levels; North America’s Corporate Bookings Jump +3.5% in October 2009 vs. October 2008 and Leisure Bookings Offset Dwindling ADR with +21% Increase for the Same Period / November 2009

HP and Technology Service Provider Pegasus Solutions to Collaborate on Travel Technology / November 2009

Warwick International Hotels Renews Contract with Utell® and Selects Pegasus Solutions’ NetBooker® NG Enhanced Internet booking engine will drive online bookings directly to 27 Warwick Hotels and Resorts worldwide / October 2009

The Pegasus View September 2009 Reports GDS Average Daily Rate Reaches High Point; GDS Reservations Up By +7% in September 2009 Compared to September 2007, While Overall Booking Lead Times Across All Channels Remain Short / October 2009

Pegasus Solutions’ August 2009 The Pegasus View Shows Largest 2009 Single Month Increase in Leisure Bookings / September 2009

Pegasus Solutions and VFM Leonardo Form Strategic Partnership; Pegasus Chooses VFM Leonardo's VScape® Digital Asset Management System to Power All Visual Content for ODD and Content Hub / June 2009

Utell® Hotels & Resorts Signs Up Hundreds of New Members in 2009, Around the Globe, 471 Hotels from
65 Countries Have Selected Utell Since the Beginning of the Year / June 2009

Pegasus Solutions Teams with Rubicon to Launch New MarketVision Competitive Intelligence Reporting: Visit HITEC Booth #1054 or, Hotel Users Switch to MarketVision to Take Advantage of Pre-eminent Market Intelligence / June 2009


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