| SCOTTSDALE,
DALLAS and LONDON (March 22, 2010) – Pegasus Solutions’ powerful hotel
competitive intelligence platform, MarketVision Agency
Position reporting, is now being utilized by hotels of every size and
type to
realize significant, revenue-driven results. Launched last year with
Rubicon,
the proven product presents the most comprehensive business reporting
package
on the market, empowering hotels to increase revenue through smart
analysis of
historical and forward-looking data. Hotel Competitive Intelligence with Historic and Forward-looking Reports By combining data from Pegasus’ UltraSwitch with supplier direct data from Rubicon, MarketVision Agency Position is the first hotel competitive intelligence solution to offer historic and forward-looking reports with more than just global distribution system (GDS) sourced data. MarketVision gives hotels a complete picture of not only what agencies, channels, and markets are booking into their hotels, but also their competitor’s hotels, therefore allowing them to compare and monitor performance against their competitive set. “Pegasus has successfully leveraged its unique position as the largest single processor of hotel transactions in the world with MarketVision Agency Position,” said Mike Kistner, chief executive officer of Pegasus Solutions. “The company’s unsurpassed global portfolio, in partnership with Rubicon’s market intelligence experience and established relationships with large hotel chains, has created a winning and powerful combination.” Daily Hotel Competitive Intelligence Reports The MarketVision reports are refreshed daily to ensure hoteliers have the most up-to-date and actionable information available. These unique features have led hotels to immediately recognize how valuable the information is, allowing them to make fast, revenue-enhancing decisions. “Particularly in this tougher economic climate, hotels have quickly signed on to MarketVision Agency Position to realize the immediate benefits of the tool in identifying and reacting to what’s happening in their market, and to increase their share of business,” said Kistner. “Hotels use MarketVision to easily measure performance against their competitive set, identify sales and revenue management opportunities, gauge sales and marketing effectiveness, recognize booking trends, and spot gaps in business demand and market share.” Proven Results from Hotels Worldwide As a truly global product, MarketVision Agency Position has enabled Pegasus to sign hotels in all regions. Current customers include multiple independent Utell® Hotels & Resorts members, as well as groups and chains, namely Domina Hotels, Apex Hotels, Loews Hotels, and the well known boutique Morgans Hotel Group, among others. “MarketVision has enabled Apex Hotels to keep ahead of the competition and plan for the future with more accurate data,” said Alan Greene, sales director of business travel for Apex Hotels. “As an independent hotel group, this valuable reporting system allows us to compete in a tough market against the large worldwide chains.” Data Sourced from Largest Electronic Collection of Hotels MarketVision’s Agency Position reports source data from Pegasus’ UltraSwitch, which processes transactions for the largest collection of electronically bookable hotels in the world – more than 95,000 worldwide processing nearly five billion bookings monthly. This data is also combined with supplier direct data from Rubicon, providing a rich source of reservation based statistics for historic and future analysis. “MarketVision Agency Position’s unique capability to provide information on which sources have booked a property’s competitive set historically, as well as a view of booking demand up to 120 days out, can dramatically improve a property’s sales, marketing and revenue management decisions,” said Steve Swope, CEO of Rubicon. “Hotels can dynamically see and act against relative market performance, which also sets MarketVision Agency Position apart from other market intelligence tools.” About Rubicon® Rubicon (www.RubiconGroup.com) offers the broadest and deepest collection of market insight in the travel industry today. A leading provider of competitive market intelligence and market analysis to the global travel industry, Rubicon integrates competitive market information into the business planning and revenue management practices of its customers, including the top global hotel and rental car companies. Its flagship product, MarketVision®, offers a comprehensive suite of services that address market positioning in terms of price, demand and channel. Rubicon's publishing arm, IndustryIntel®, provides insights from the world's largest repository of future demand and cross-channel pricing data. About Pegasus Solutions, Inc.  Pegasus Solutions is the world’s leading
provider of
technology and services to hotels and travel distributors, supplying
state-of-the-art central reservation systems and electronic
distribution
services, advanced agency commission processing and payment services,
and hotel
marketing representation services. Founded in 1989, Pegasus created and
launched the hotel switch, and today its customers include more than
95,000
properties around the globe as well as a majority of the world’s travel
agencies. Additionally, Pegasus’ powerful representation arm
incorporates
Utell® or Hotels & Resorts and Utell Connect,
services that have been chosen
by nearly 9,000 member hotels in more than 130 countries, making
Pegasus the
hotel industry’s largest third-party marketing, sales and reservations
specialist. Pegasus also powers the niche consumer Web site www.hotelbook.com™, dedicated to
promoting
independent and boutique hotels throughout the world. Headquartered in
Dallas,
Pegasus has 18 offices in 11 countries, including regional hubs in
London,
Singapore and Scottsdale, Arizona. For more information, please visit www.pegs.com or www.utell.com. |