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The 2009 Hotel Price index Reveals U.S. Hotel Room Prices Fell 14%
During the Last Half of 2009 Compared Same Period in 2008 Study Discloses Most Expensive Cities in the US

DALLAS — March 1, 2010 /PRNewswire/ —®, the largest provider of lodging worldwide, today unveiled its 2009 Hotel Price Index™ (HPI®), the definitive annual report on hotel prices paid around the world. The index shows hotel prices in the U.S. fell 14 percent during the last half of 2009 compared to rates in the same time period in 2008. attributes the falling prices in North America to the economic slowdown and the subsequent reduced demand for rooms.

With 2009 being the year of the travel deal, some cities did see a rise in prices paid as a result of the cause to currency movements, but also with travelers spending more for a little more luxury. The gap in price between 3, 4, and 5 star hotels narrowed in 2009 meaning travelers could spend less to get more. 2010 promises to be another great year for the travel deal and value.

The HPI also found there was a slowdown in price cuts, potentially showing a leveling off of prices for 2010. Prices dropped 16 percent year-over-year in Q1, 17 percent in Q2, 14 percent in Q3, and finally down to 7 percent in Q4. In fact, for the first time since the HPI has been released, US hotel prices are at the level they were in 2004, dramatically falling from the peak prices seen in 2007.

“2009 proved to be a great year for consumers looking for rooms at reasonable rates, especially in cities that are major tourist attractions such as New York, where prices dropped nearly 25 percent,” said Scott Booker, vice president, global retail, “Despite signs that prices of hotel rooms are leveling off, consumers can be certain that they’ll always get the best deal possible on, thanks to our Price Match Guarantee, welcomerewards ™ loyalty program and best in class promotions and deals.”

Click for a look at the entire report, featuring infographics and a detailed state-by-state and city-by-city breakdown.

Key Findings:

  • Rounding out the top five favorite domestic destinations with US travelers after Las Vegas are New York, Orlando, Chicago and Los Angeles;
  • The average price of a hotel room globally was 14% cheaper in 2009 than in 2008. In fact, a hotel room was cheaper in 2009 than it was in 2004, when the HPI began. With just a very few, isolated exceptions, worldwide hotel prices dropped substantially for U.S. travelers during 2009.
  • The Big Apple was the most expensive domestic city of those tracked in the global list, with prices averaging $199 during 2009 – a fall of almost a quarter (24 percent) compared to 2008. BUT visitor numbers to the city rose dramatically. The popularity of NYC soared as domestic and foreign visitors alike made the most of great new promotion.
  • Among the greatest hotel room price falls in 2009 compared to 2008 across major U.S. Cities were: 18 percent in Chicago ($167-137),Las Vegas ($103-$85) and San Diego ($154-$127); 14 percent inBoston ($183-158) and Miami ($162-$140) and 12 percent inHonolulu ($181-$160), LA ($134-119), Orlando ($106-$93) andPhoenix ($115-$101).
  • The most expensive Caribbean and Latin American destinations include the Bahamas, Bermuda, Turks and Caicos and U.S. Virgin Islands. More moderate resort prices were found in Aruba, the Dominican Republic and Jamaica. Average prices for hotels in Mexico and Costa Rica are skewed by the growing prevalence of all-inclusive properties.
  • Top overseas destinations for U.S. travelers include: Toronto, London, Vancouver, Niagara Falls and Paris.
  • The Emirate city of Dubai lost some of its sparkle in 2009 as the economic slowdown affected the city and hotels were forced to lower their rates. Business travel and the convention industry were both affected by the downturn.
  • Beijing, where prices dropped by 29 percent following peaks in 2008 when the city hosted the summer Olympics, saw prices average $109 in 2009 following highs of $152 a year before.

Following is a list of the most expensive cities in the US:


Average price per room per night 2009

Average price per room per night 2008

% Change year-over-year





























































About the HPI:

The Hotel Price Index (HPI) is a regular survey of hotel prices in major destinations across the world. The HPI is based on bookings made on and prices shown are those actually paid by customers (rather than advertised rates) in 2009. Approximately 94,000 properties in more than 16,000 locations make up the sample set of hotels from which prices are taken.

About® is a leading provider of lodging worldwide, offering more than 85,000 properties in over 60 countries from national chain hotels and all-inclusive resorts to local favorites and bed & breakfasts. With services such as welcomerewards™, an industry leading loyalty rewards program; the real opinions of other travelers captured in the over 1.5 million Guest Reviews and; a Price Match Guarantee, so that those booking with can be assured they are getting the best deal, either online or by speaking directly to a travel expert at 1-800-2-HOTELS 24 hours a day., A Smarter Way to Book™.

For more information, please visit is an operating company of Expedia, Inc. (NASDAQ: EXPE)., Hotel Price Index, HPI, welcomereward and the logo are either registered trademarks or trademarks of, LP, a subsidiary of Other logos or products and company names mentioned herein may be the property of their respective owners © 2010, LP. All rights reserved. CST # 2083949-50

Helen Ames
Ruder Finn for
(212) 715-1646

Also See: Room Rates Across the Top 50 Hotel Markets in the U.S. Will Increase by 3.7% in 2004; Five Highest and Five Lowest Average Daily Room Rate Hotel Markets in 2005 / PKF Consulting / December 2004

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