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Hospitality eBusiness
Strategies wins two major IAC awards for its Web 2.0 interactive
scavenger hunt
functionality and mobile website development.
New York, NY – March
23, 2010 – Hospitality
eBusiness Strategies (HeBS), the
hospitality industry’s leading full-service Internet marketing and
direct online channel strategy firm, today announced receipt of
two esteemed
Internet Advertising Competition (IAC) awards:
- Outstanding
Integrated Ad Campaign for the Indian Wells Scavenger Hunt
- Best
Hotel and
Lodging Mobile
Application for The Allison Mobile
Website
The Internet
Advertising Competition (IAC) Awards are presented by the Web Marketing
Association to honor excellence in online advertising, to recognize the
individuals and organizations responsible, and to showcase
award-winning
Internet advertising. Entries in the Internet Advertising Competition
were
judged on six elements: creativity, innovation, impact, design,
copywriting and
use of the medium.
“These IAC awards are further testament to
the fact that today’s hyper-interactive travel
consumers
are no longer satisfied with hotel websites that offer stale visual and
textual
content. Interactive Web 2.0
functionalities engage
travel consumers; mobile websites provide instant information and
transaction
capabilities via mobile devices for hyper-connected consumers.
And these
initiatives should be in every hotelier’s arsenal in 2010,” said Max
Starkov,
Chief eBusiness Strategist at HeBS.
These IAC
winners understand that Web 2.0 and mobile initiatives are an integral
part of
the comprehensive de-commoditization strategy of the hotel. Travel
consumers
have no tolerance for dull or static content, and hoteliers must align
the
interactivity of the hotel website with the hyper-interactive behavior
of
today’s travel consumers.
About HeBS
 Hospitality
eBusiness Strategies (HeBS), based in New York City, is an award-winning,
full-service
Internet marketing and Direct Online Channel Strategy firm, strictly
dedicated
to the hospitality and travel verticals. HeBS
has
pioneered many of the "best practices" in hotel Internet marketing
and direct online distribution. The firm specializes in helping
hoteliers build
their direct Internet marketing and distribution strategies, boost the
hotel
Internet marketing presence, establish interactive relationships with
customers, and significantly increase direct online bookings and ROIs.
A
diverse client portfolio of over 500 top tier major hotel brands,
luxury and
boutique hotel companies, hotel management and representation
companies,
franchisees and independents, resorts and casinos and CVBs has sought
and
successfully taken advantage of HeBS’ firm hospitality Internet
marketing
expertise. For more information visit HeBS website www.hospitalityebusiness.com.
Contact
HeBS consultants at (212) 752-8186 or [email protected]
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