After his successful general session at HITEC 2008, Tchong brings new material and insight into the latest social media trends that are highlighted in his e-book Social Engagement Marketing. "The hospitality industry is constantly evolving to keep up with what customers expect in terms of technology," said Frank Wolfe, CAE, CEO of HFTP. "As a noted trend analyst, Michael Tchong is a valuable resource that can help hospitality professionals use the benefits of social networking to tap into customer expectations."

Tchong is the founder of Ubercool, a next-generation marketing services company that publishes and produces trend-setting media and entertainment properties. Tchong's 20 years living at the leading edge of consumer technology trends has earned him a reputation as one of the savviest thinkers of the information age. 

HITEC 2010 offers attendees a one-stop shop for essential education, access to experts and hospitality technology vendors, networking with top leaders in the industry and the resources to find cost-effective ways to improve company bottom lines. This year's exhibit hall also features the newest version of GUESTROOM 20X, a special exhibit showcasing the most innovative technologies for the guestroom. 

Attendee registration and the Housing Bureau are now available online at www.hitec.org. Visit the web site for complete information about all conference and exhibition events, including the conference schedule, a list of exhibitors, a map of the exhibit hall and the most current HITEC news. For more information, visit www.hitec.org or contact the HFTP Meetings & Special Events Department at [email protected] , (800) 646-4387 or +1 (512) 249-5333. 

HFTP, Austin, Texas, USA and Maastricht, The Netherlands, founded in 1952, is the global professional association for financial and technology personnel working in hotels, clubs and other hospitality-related businesses. HFTP provides first class educational opportunities, research, and publications to members around the globe including, the premiere hospitality technology conference HITEC--founded in 1972. HFTP also awards the only hospitality specific certifications for accounting and technology --the Certified Hospitality Accountant Executive (CHAE) and the Certified Hospitality Technology Professional (CHTP) designations. HFTP was founded in the USA as the National Association of Hotel Accountants. For more information, visit www.hftp.org . 

Katy Walterscheidt
Media/Public Relations Specialist
Hospitality Financial and Technology Professionals (HFTP)

11709 Boulder Lane, Ste. 110
| Austin, TX USA 78726-1832
Ph: +1 (512) 249-5333
www.hitec.org