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News for the Hospitality Executive


Latitude Management Real Estate Investors, Inc. Completes
$4.5 million Conversion of the Former Radisson Austin North
to Holiday Inn Austin Midtown


Dallas, TX, March 17, 2010: Hospitality Management Corporation announced today the successful conversion of the Holiday Inn Austin Midtown. The announcement comes from Leo Spriggs, President of HMC, “We are excited about the opportunity this hotel has to offer Austin and the name recognition Holiday Inn will bring to the property. With the current unprecedented economic and travel environments, Austin’s newest, full-service Holiday Inn, the Holiday Inn Austin Midtown, fits perfectly in that, more than ever, value is the key and no one provides better overall value than the Holiday Inn brand.”

The property will showcase the brand’s new sign, which is the seal of approval that this hotel exemplifies the standards of the $1 billion Holiday Inn brand relaunch program. The Holiday Inn Austin Midtown  (formerly the Radisson Hotel Austin North) is located at 6000 Middle Fiskville Road.

The hotel is owned by a subsidiary of Latitude Management Real Estate Investors, Inc. and marks their first hotel in Austin. Latitude’s subsidiaries currently own several hotels throughout the country, including others that are affiliated with InterContinental Hotels Group (IHG), the parent company of Holiday Inn.

The hotel’s $4.5 million dollar renovation focuses on the guest rooms and public areas of the hotel, as well as meeting and banquet facilities. The renovation of the large “Texas-Size” guest rooms includes new 37” HD TV sets, a sitting area with a lounge chair, cable television, hairdryer, coffee maker, iron and ironing board. Guest beds are made using crisp, white bedding with pillows that come in two comfort levels: “soft” and “firm.” Bathrooms include a specially designed showerhead that offers superior pressure, as well as a signature shower curtain with curved rod and new amenities.. Complimentary wireless high speed Internet access is available in both guest rooms and all public areas of the hotel. A new lobby bar is being added to the hotel, along with a 24-hour Sundry Shop, enhanced business center, and exercise facility.

Located on 7½ acres of land, the Holiday Inn’s renovations include transforming the grounds with new landscaping, walkways, and paths located in a courtyard garden environment, and a renovated pool area. Just minutes from the University of Texas, downtown Austin, and the Austin-Bergstrom International Airport, the Holiday Inn is ideally suited for both the business traveler and for guests coming to Austin for leisure.

Tom Clancy, Vice-President of Sales and Marketing for Hospitality Management Corporation, said, “The Holiday Inn Austin Midtown is ideally positioned to host functions up to 500 people or as small as a 10-person board meeting. With plenty of free parking and the abundance of nearby shopping, restaurants and entertainment, the Holiday Inn offers an unparalleled location and range of amenities to suit everyone’s needs.”

About Holiday Inn Hotels & Resorts
With more than 1,300 hotels worldwide, Holiday Inn Hotels and Resorts is the most widely recognized lodging brand in the world. In fact, Holiday Inn was one of the first international hotel brands to establish a presence in China in 1984. Holiday Inn Hotels and Resorts provides the services that business travelers need, while also offering a comfortable atmosphere where all people can relax and enjoy amenities such as restaurants and room service, swimming pools, fitness centers and comfortable lounges. The casual atmosphere and amenities such as meeting and on-site business facilities, KidSuites rooms and, Kids Eat and Stay Free programs, demonstrate the long-standing commitment of Holiday Inn Hotels and Resorts to serving travelers and have helped to establish
the brand as “America’s Favorite Hotel.” For more information about Holiday Inn Hotels and Resorts, including IHG’s new timeshare brand Holiday Inn Club Vacations, or to book reservations, call 1-800-HOLIDAY or visit

About IHG
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,400 hotels and more than 645,000 guest rooms in 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites® and also manages the world's largest hotel loyalty program, Priority Club® Rewards with 48 million members worldwide.

IHG has 1,400 hotels in its development pipeline, which will create 140,000 jobs worldwide over the next few years. InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales. IHG offers information and online reservations for all its hotel brands at and information for the
Priority Club Rewards program at For the latest news from IHG, visit our online Press Office at

Hospitality Management Corporation (HMC), founded in 1971, is a privately owned independent management company, and is one of the oldest independent hotel management firms in the lodging industry. For over three decades, HMC has provided hotel management services for third party institutional and private owners. The company’s headquarters has been located in Dallas, Texas since its inception. For more information on HMC, please visit our website at


Janice Branham

Also See: Michael Barnett Named to the General Manager Position at the Radisson Hotel Austin-North in Austin, Texas / February 2009

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