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George Strauss Joins UniFocus as VP Casino Sales;
Development Team Expands to Accommodate Growth

UniFocus Expands Sales Reach to Casino Industry with Web-Based T&A, LMS

Dallas— March 23, 2010—UniFocus, a global pioneer in the hospitality industry for performance, workforce management and feedback analysis solutions, announced that industry veteran George Strauss has joined UniFocus as Vice President of Casino Sales. The company has also expanded its development team to accommodate continued client growth in this market; this follows a larger strategic initiative to further advance the benefits of Watson, R.M. Time & Attendance and Labor Management System in the casino sector.
“I picked UniFocus over four other companies because this was the only organization that brings the kind of Labor Management System to the market that the gaming industry has been asking for,” said George Strauss, Vice President of Casino Sales. “During my time at a major competitor, I can’t tell you how many times I was asked for a smart labor scheduler but they could not provide what the client needed.”
“UniFocus has the technology available now, consistently proven to enhance both financials and service quality at the same time,” continued Strauss. “This is an exciting time to be with UniFocus, because we are in a perfect position to substantially grow our client base with the Watson, R.M. Labor Management Suite.”
George Strauss brings over 27 years of experience in the casino sector with expertise in Time and Labor Management, along with Payroll and Human Resources; he has served major accounts in both New York and the Las Vegas area. Prior to UniFocus, Strauss served as National Accounts and Major Accounts District Manager for ADP’s Payroll/Human Resources and Time and Labor Management Division. Previously he served as VP of Sales and CEO for Comp-u-Cash Systems of Nevada, supporting over 120 casino properties.
“I am pleased to welcome George to the UniFocus sales team, who is based out of Las Vegas,” said Mark Heymann, UniFocus President and CEO. “George is a respected industry veteran in the gaming industry and brings a wealth of knowledge, technical expertise and senior executive-level experience from many well-known corporations. We are confident he will help us leverage our many recent advances of Watson, R.M. LMS and T&A technology to forge new partnerships that will take our growth in this sector to the next level.
“Watson, R.M. is the right fit for the gaming and leisure industry and for today’s highly competitive market environment,” continued Heymann. “The built-in automated forecasting and scheduling functionality ensures casino operators that they have the right personnel at the right time and place, so service standards are never compromised; dynamic real-time reporting enables results to be quantified. And from eliminating unauthorized overtime or early punches to paperless employee authorizations, you see cost savings right away.”
Developed specifically for the inherent complexity of today’s casino and hospitality organizations, UniFocus’ Watson, R.M. LMS provides a rich repository of information; this enables value-engineering of standards that reflect actual traffic patterns—particularly in regards to table games and restaurant operations. Watson, R.M. LMS incorporates sophisticated industry-specific statistical analysis to project short-term business volumes and optimizes workforce schedules by identifying critical relationships between key business volumes, such as number of covers to be served at any point in time and the necessary staff to meet service standards.
The UniFocus Watson, R.M. Time & Attendance system includes a time recording communication clock that enables punch control based on integrated schedules without the need for managers’ overrides. The result is a true paperless solution that incorporates punch corrections and measurement to standards.
Additionally, Watson, R.M. Budgeter enables flexible cost assessments in relation to actual business serviced and operating standards, thereby ensuring accurate evaluation of cost performance.

About UniFocus
Based in Dallas, UniFocus serves hospitality, casino and resort operations in the U.S. and overseas. UniFocus offers full-service operational analysis, management and staff training, financial and labor management applications, as well as staff, meeting planner and guest satisfaction measurement programs, along with a unique mystery evaluation system that can link service standard attainment to guest and employee perceptions. The resulting database allows UniFocus to uniquely correlate and benchmark each client’s performance to their particular competitive markets. Enhanced reporting capabilities allow hospitality executives to have a “total picture” overview of their operations, set strategic actions and gain asset value.

UniFocus is a member of the American Resort Development Association (ARDA), a member of the Association of Collegiate Conference and Events Directors-International (ACCED-I), a Microsoft® Certified Partner, an affinity partner of the International Association of Conference Centers, and an allied member of the American Hotel & Lodging Association. For more information, visit or call 972-512-5100.


Michael Adkisson 
 Director of Public Relations 
UniFocus, LP 
Tel: (972) 512-5187


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