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Destination Hotels & Resort Evolves Revenue Optimization
Program to Grow Associates and Instill New Practices
that Garner Significant Returns

Englewood, Colo. – March 3, 2010 – Over the last five years Destination Hotels & Resorts has made great strides to restructure its revenue optimization community (aka revenue management) both at the corporate and property level. The changes that have been made are helping to grow both company associates and its bottom line.

“It might sound simple, but one of the biggest changes we made internally was calling revenue management “revenue optimization” to get everyone in the company thinking about how they can impact the company’s bottom line,” said Tyler Williams, vice president of revenue services for Destination Hotels & Resorts. “It’s no longer just about heads in beds, it’s about maximizing the revenue from all booking opportunities whether electronic, through global distribution services, direct bookings and more.”

In 2009 alone, Williams’ team helped the company achieve market share growth in 48 out of 52 weeks and electronic bookings were up 20 percent for the year. “We were incredibly pleased with these outcomes, especially in a down economy,” said Williams. “We attribute this to our team in the field and the associates that we work with on a daily basis.”

To grow its talent in revenue services, Destination recently launched an industry-leading incentive plan for its optimization teams, which not only rewards for revenue and market share performance, but also allows properties to identify specific areas that they would like to focus on for the year.

Destination also recognizes leaders in revenue services each year at the company’s annual sales and marketing conference. The following awards were given out at the company’s national sales conference at the new Terranea Resort in Rancho Palos Verdes, Calif.  The event, which took place January 6-10, drew more than 190 participants from more than 30 properties across the United States. 

  • Rising Star – Jim Phelan, director of revenue optimization at the Carolina Inn
  • Revenue Optimizer of the Year – Sarah Steinmetz, director of revenue optimization at The Inverness Hotel & Conference Center in Denver
  • Reservations Sales Leader of the Year – Angela Shaughnessy, director of reservations and revenue management at Suncadia Resort in Cle Elum, Wash. 
“Acknowledging our associates for the successes they’ve accomplished – especially during a tough year in the hospitality industry – is a key component to recognizing and retaining talent,” added Williams.

Destination Hotels & Resorts is consistently rated one of the top 10 independent hospitality management companies in the United States with more than 30 luxury and upscale hotels, resorts and conference centers. The company has developed a variety of initiatives to better serve its communities, stakeholders and customers including Destination Earth, an environmental sustainability program, and the Destination Delivers guest loyalty program, which provides the best available offers to members. Destination operates properties in key metropolitan areas and resort markets including Washington, D.C., Denver, San Diego, Santa Fe, Aspen, Palm Springs, Houston and Lake Tahoe. Destination is a subsidiary of Los Angeles-based investment, development and management firm Lowe Enterprises.  For more information on the properties in the Destination Hotels & Resorts collection, please visit or to join Destination Delivers, visit


Kristin Yantis, 
Malen Yantis Public Relations, 
(775) 351-7904

Also See: Destination Hotels & Resort Honors Sales & Marketing Leaders at Annual Conference; Annual Event Designed to Educate and Motivate Sales Leaders / February 2010
Destination Hotels & Resorts Creates Green Meetings Platform; New Program Creates Standards for Meetings at Destination Properties / January 2010

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