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Hotel Equities Names Deanna LoRusso General Manager
for Hotel Indigo-Atlanta Downtown

ATLANTA, GA (March 25, 2010) – Hotel Equities ( recently named Deanna LoRusso the General Manager for the Hotel Indigo-Atlanta Downtown.  Ms. LoRusso has responsibility for overseeing all financial, food and beverage, and management operations of the hotel including hiring the employees, implementing sales and marketing strategies, ensuring extraordinary guest service, meeting budget goals and representing the company in the community.  
“Deanna brings diverse skills, excellent experience and a broad background in management to our hotel,” said Tamara Markham, Director of Operations for Hotel Equities.  “Our guests and our associates will benefit from her genuine concern for service as well as her expertise in the Hotel Indigo brand.   The hotel will thrive under her leadership.”  
Ms. LoRusso brings more than 15 years of experience to her new position with Hotel Equities. Her work in the industry includes positions in Las Vegas at the Luxor Hotel, in Mississippi at the Silver Star Hotel and Casino, and in Atlanta working for Crowne Plaza Hotels where she earned the Front Office Manager of the Year award.  
In Atlanta, she spent the past nine years working for InterContinental Hotels Group where she held several positions, the most recent being Brand Manager for Crowne Plaza Hotels & Resorts - Americas Region.
“It’s very exciting to work for Hotel Equities because team spirit and cooperation are evident in the daily actions of my associates,” said Ms. LoRusso.  “I am proud to work for a company that emphasizes purpose, passion and priorities in the workplace and also seeks to make a difference in people’s lives.”  
Active in her community, Ms. LoRusso volunteers at her church and serves as team manager for a West Georgia Futbol Club youth soccer team.  In her free time, she enjoys reading, spending time with family and friends and volunteering.  She lives with her husband and two children in Douglasville.  
Hotel Equities (HE) is an Atlanta-based full-scale hotel management, development and consulting firm. Frederick W. Cerrone, CHA, serves as President and CEO.  In its portfolio, HE presently lists 47 properties in its portfolio. For more information, visit

Margaret M. Jones, Hotel Equities 
Director of Public Relations, 770.934.2170

Mary Beth Cutshall, Director of Development, 
Hotel Equities, 678.578.4444, x 16

Also See: Hotel Equities Awarded Management Contract for the 150-room Hotel Indigo Atlanta Downtown, Created by Renovating the Historic Carnegie Building / February 2010

A New Build Hotel Indigo Set for College Park, Georgia Near Hartsfield-Jackson Atlanta International Airport / May 2008

Making Sure it Gets the Boutique Concept Right, InterContinental Hotel Group Opens First of the New Indigo Branded Hotels Just Down the Road from its Atlanta North American Headquarters / October 2004

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