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Luxury Link Releases 2010 Consumer Survey Results
Online Luxury Hotel Deal Expert’s Annual Survey Reveals Preferences, Travel Booking Practices
and Most Sought-After Destinations of More Than 6,000 Travelers

Los Angeles (Mar. 18, 2010) – Wanderlust is alive and well after nearly two years of daycations, staycations or nocations. Luxury Link, the leader in online luxury travel, released the results of a survey it conducted of more than 6,000 U.S. consumers who subscribe to their exclusive newsletter. While many industries are still learning how to spin the impact of the recession into a positive, Luxury Link had unprecedented growth in 2009. One reason for its success has been the company’s willingness to listen to customer suggestions. With a repeat guest rate of more than 50%, it is no surprise that nearly 60% of Luxury Link respondents took at least 3 vacations in 2009, while 84% of those plan to travel just as much, if not more, in 2010.

Luxury Link released the results of its consumer survey comprised of 6,226 respondents from its proprietary database of subscribers. Respondents were asked to report how many vacations they took in 2009 which generated the following results:
  • 60.1% of those surveyed traveled more than 3 times in the past year.
  • Economic conditions have not discouraged travelers from vacationing more in the coming year. Almost 64% planned to travel more in 2010 as compared to last year.
  • With the projected increase in travel for 2010, Luxury Link asked respondents with whom they most frequently traveled and overwhelmingly, 86% of those surveyed traveled most frequently with their spouse or partner.
  • Only a very small percentage (<3%) reported a preference for travelling alone.
With wanderlust on the rise, the desire to escape and explore the furthest reaches of the globe has grown as quickly as the need for amazing travel deals. For 2010, respondents chose the top 3 destinations to visit in the world:
  1. South Pacific (31%)
  2. Mainland Asia (26.5%)
  3. Western Europe (25.9%)
Some of the most requested destinations in the South Pacific included Fiji, the Cook Islands, and Tahiti. Respondents are overwhelmingly independent and self-sufficient, with, nearly 75% of consumers choosing to independently book their vacation plans. As an indicator of the growing preference for Luxury Link’s hotel selections, among respondents who have used Luxury Link in the past, the best quality about the site is the properties offered– a testament to Luxury Link’s commitment to selecting only the highest quality luxury hotels and resorts for inclusion.

A majority of Luxury Link respondents also have children (56.3%) and nearly 45% travelled with children in the last year which further confirmed the need for the development of Luxury Link’s new family-friendly site, FamilyGetaway.com. Set to launch this month, FamilyGetaway.com has selected the best-valued family travel packages – complete with activities and attractions for any age.
“The reason our business has done so well in 2009 is a combination of consumers seeking greater travel values, the upgrades made to our site to make booking even easier, and the addition of nearly twice the number of offers available than the prior year,” says Drew Marich, CEO of Luxury Link, on the growing appeal of the site. “Luxury Link represents an incomparable value for our customers.  We have added 23% more properties to the site. Put simply, we have quality packages at some of the best hotels in the world at prices that cannot be beaten.”  

About Luxury Link
Luxury Link, LLC is the parent company of LuxuryLink.com and Family Getaway.com, the web’s pioneering sites devoted to online luxury and family travel deals.  Established in 1997, LuxuryLink.com is the leader in online luxury travel with a proven track record of longevity, credibility and success.  Designed for travelers seeking inspiration and exceptional values at the world’s finest hotels and resorts, LuxuryLink.com features the best luxury hotel deals on the Web with savings of up to 65% off.  Renowned by its peers, LuxuryLink.com has been lauded by venerable names in travel including Travel + Leisure as a “Top Travel Website” (2009, 2008) and Condé Nast Traveler as “Best of the Web” in 2007.  In 2010, Luxury Link launches FamilyGetaway.com, the destination website for families seeking the best places to stay at exceptional values to create lifelong travel memories. For more information, visit www.LuxuryLink.com or www.FamilyGetaway.com, on Twitter www.twitter.com/luxurylink and Facebook www.facebook.com/LuxuryLink.

Karen Gee-McAuley
Alan Siero
(310) 395-5050

Also See: Luxury Link Launches New Family Travel Deal Site; Aggregating the Best Deals in Family Travel, FamilyGetaway.com Makes Memories for Families and Saves Them Up To 65% Off / March 2010

Luxury Link’s Bob Bennett Promoted to Chief Operating Officer / November 2009

Luxury Link Partners with Mandarin Oriental Hotel Group; Award-winning luxury hotel collection now featured on LuxuryLink.com / November 2009

Luxury Link and Lexus Go Green; Eco-friendly packages offering luxury accommodations and use of the Lexus LS Hybrid sedan now available on Luxury Link / October 2009

Luxury Link adds New “Insights” Section; A White Paper Resource for the Travel Industry / October 2009

Waldorf Astoria Hotels & Resorts Partners with Luxury Link; Special section for Waldorf Astoria Hotels & Resorts now featured on LuxuryLink.com / October 2009

Luxury Link Partners with Orient-Express; Two venerable luxury brands unite to bring unique travel experiences to the discerning traveler / September 2009

Luxury Link and ideeli Partnership Creates an Ideal Shopping and Travel Experience; Luxury Link brings special luxury travel packages to members of the ideeli online shopping community / September 2009

Luxury Link Presents the Uncompromising Vacation Getaway; One lucky contest winner will receive a 4-night luxury trip for two at a Destination Hotels & Resorts property / July 2009

Orchid Resorts & Escapes Now Featured on LuxuryLink.com; Luxury Link and Orchid Resorts & Escapes Team Up to Bring More Exceptional Properties to the Sophisticated Traveler / July 2009

Luxury Link Announces World MasterCard® Partnership / June 2009

Luxury Link Joins Saks Fifth Avenue for Special Event; Event Provides Maximum Exposure for Luxury Link and Enhances Visibility for its Client Partners / June 2009

Luxury Travelers Still Traveling – Media Recognizes Luxury Link / February 2009

Smart Solutions for the Luxury Market in a Changing Economy / Bridgette Parent / July 2008

Luxury Link Brings Qantas and Orient-Express Hotels Together for Unprecedented Luxury Sweepstakes / June 2008

Luxury Link Generates High Volume Phone Leads for Hotel Partners / April 2008

Luxury Link Makes It Easier Than Ever for Hotel Partners to Connect to Affluent Consumers; Premier online luxury travel resource announces launch of cutting-edge call solutions from eStara / November 2007

Oberoi Hotels & Resorts Selects Luxury Link as Key Online Partner for “INDIA in LUXURY” Program / October 2007

Luxury Link: Creating Unique Value for Luxury Hotel Partners / September 2007

New Research Uncovers Hidden Gem in Luxury Travel;Luxury Link’s Audience Raises the Bar for Luxury Travel Websites / June 2007

Luxury Link Celebrates 10 Years… First 10 Hotels Save $10K; Luxury Link offers anniversary promotion / April 2007

Luxury Link Sets Sail with Silversea Cruises; Partnership Anchors Website's New Section dedicated to Cruises and Private Yachts / March 2007

Luxury Link Announces First Luxury Travel “Community”; Feature Allows Sophisticated Travelers to Share Thoughts, Insight into the World of High-End Travel / February 2006

Luxury Link Announces First Annual World’s Best Hotel Award Winners / Februray 2006

Luxury Link Launches New Site / September 2005


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